Why is it that certain keywords in my seomoz report card are for the wrong urls

[ewanTHH]

Hi Guys,

why is it that seomoz's

On Page Optimization Reports for Google TH

are attributing certain keywords with certain urls which are wrong?

What  mean is an example keyword -  'chiang mai villas for rent' has been scored an F against my home page url rather than using our 'Chiang Mai' url, why is this, is there a coding issue on my site? Is it that seomoz is finding something on my home page to suggest I want it to rank for this keyword?

[BlueprintMarketing]

Hi Ewan,

My sincerest apologies I did not get an opportunity to respond in time. However Doug gave you an absolutely fantastic answer. Thumbs up Doug. If I can be of any more help please let me know however I believe your question has been answered successfully.

Sincerely,

Thomas

[ewanTHH]

Hi Doug,

Thanks for taking the time to give such a detailed answer, this has help a lot.

[DougRoberts]

Hi Ewan,

From the On-page help:

"The On-page summary automatically generates reports for any of your campaign keywords that rank in the top 50 of your primary search engine. The URL that it grades is the same URL that appears in the search results.

For instance, if you have 75 keywords ranking in the Top 50, you should have 75 On-Page Reports. This generation happens automatically within 24 hours of when your rankings are updated."

So, looking at the particular example you've mentioned, it means that your homepage is ranking higher than your specific "Chiang mai" url. If you do a search, where are your pages ranking? Where is your homepage and the particular landing page ranking?

Your home page is likely to have significantly higher page authority than one of your sub pages. but shouldn't have as much relevancy than the specific landing page you've created.

You can manually check the on-page optimisation by using the On-Page Optimisation under the Research Tools menu: (Here: http://pro.seomoz.org/tools/on-page-keyword-optimization/new )

As well as your keyword, you can enter the specific URL that you want to check. You can use this tool to make sure that your specific topic page is optimised for the topic keyword.

You may want to take a look at articles on Keyword Cannibalization such as this one:

http://www.seomoz.org/blog/how-to-solve-keyword-cannibalization

Is your specific page included in the search engine/google's index?

You may find that if it's a newly created page that hasn't been crawled yet, or if the page contains significant amounts of duplicate content it may not appear in Google's index. You can check this by using site:[URL] in google.

If your page doesn't appear, you might want to check your site navigation to make sure that your page is crawlable (also think about how any link equity is going to flow to your target page from your homepage/high page authority pages.) You may also want to check your robots.txt and your sitemap if you have them.

You can try using the Fetch as Googlebot option in Google Webmaster tools. Once you've fetched your target page you can submit the page for inclusion in google's index.

Hope this helps.

[ewanTHH]

Hi Thomas, thanks for your answer, but how do I go and change the url so it is the correct one. When I started I just loaded all my keywords with no option to chose a url for each. Many of my keywords they have used the correct url (not just my home page either). Basically, i need to be able to tell them what keywords are for what url otherwise the whole seomoz reporting card is a waste of time.

[BlueprintMarketing]

when you select the keywords you want to research you must have the domain but say it is www.example.com/for-rent/  then keyword "chiang mai villas for rent"

you will get the problem you're describing if you do not put the parameter after the /

so to not use just www.example.com/ then keyword "chiang mai villas for rent"

you must have full URL typed in or selected for that keyword. Many reasons for getting on page SEO F's are because there is no mention of the keyword in the title or the keyword is not as close to the beginning of the URL.

Please let me know if I can help you anymore.

Sincerely,

Thomas von Zickell