Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      What is your Brand Authority?
      Moz

      What is your Brand Authority?

      Check yours now
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • SEO Q&A

        Insights & discussions from an SEO community of 500,000+.

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. Moz Tools
    3. Moz Pro
    4. I am looking for SEO tips specifically for magazine site's

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    I am looking for SEO tips specifically for magazine site's

    Moz Pro
    3
    8
    4279
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • BlueprintMarketing
      BlueprintMarketing last edited by

      I have a client who has a website that is based on a magazine. They make their money through advertisement I am primarily an inbound marketer I would be very grateful if anyone out there has any tips for a site that has been around for quite a while ( over 10 years) we are transforming the site from HTML into WordPress then hosting it with a fast managed WordPress host using CDN. I feel the lack of links is an obvious place to start however if there's anything specific to magazine based websites I would be more than grateful to hear your opinions.

      Thank you all in advance.

      Sincerely,

      Thomas von Zickell

      1 Reply Last reply Reply Quote 0
      • BlueprintMarketing
        BlueprintMarketing @BlueprintMarketing last edited by

        Will do thank you for the invite

        1 Reply Last reply Reply Quote 0
        • BlueprintMarketing
          BlueprintMarketing last edited by

          hey guys I just wanted to say thank you both those are some top notch ideas and I will be in touch soon.

          Sincerely,

          Thomas

          1 Reply Last reply Reply Quote 0
          • RobertFisher
            RobertFisher last edited by

            Thomas,

            There is one thing that will help a magazine type site IMO more than anything else: Original quality content that people are looking for. We build sites, do SEM/SEO, etc. and I never cease to be amazed at what happens when one of our copywriters seems to write the "perfect" piece for one of our clients. It does not matter that the on page SEO was not perfect, etc. All of a sudden we are seeing the piece on different sites and in news feeds and we did not use some press release or other mechanism. One person picked it up after another and all of a sudden it was out there.

            If you concentrate on this and then provide a way to stimulate/tickle the reader along the lines of say a highly known sports site (ESPN, Sports Illustrated, one I have just begun to marvel at is The Bleacher Report) people will have more reason to stay on and go through your site. Just go to one of these and look how often a given story teaser appears on a single page. Have teasers that attract attention: If on the NBA page, see what is there about specific teams, on a team page specific players, etc.

            Lastly, a client of ours has probably taught me more about the value of an image than anyone ever. He was unbelievably strong in how many, where, quality control, etc. on his site. As the result, he has a site with a ton of traffic much because of the images (not a mag type site though). So, look at successful magazine to web sites and learn from them.

            The one concern is "they make their money primarily through advertisements...," make sure the good is not the enemy of the best. Many business people fall prey to the "if we take that off, we won't have the revenue..." line of thinking. Too much advertising will cost you in bounce rate and time on site. It must be advertising that fits the visitor and it must not be so obtrusive as to be annoying. I once let my online subscription to a major newspaper that I truly enjoyed because the way the began doing ads kept interrupting any chance of finishing an article.

            Later they dropped that mechanism; I never went back.

            Good luck,

            1 Reply Last reply Reply Quote 2
            • nyanainc
              nyanainc @BlueprintMarketing last edited by

              Yeap, drop me a mail. Id I can I will help you. Anyway sometimes 2 brains are better like 1 🙂

              1 Reply Last reply Reply Quote 0
              • BlueprintMarketing
                BlueprintMarketing @nyanainc last edited by

                just to let you know our competitors campaigns are extremely advanced. Extremely famous companies If you would like to talk over PM I can get into more detail.

                Respectfully,

                Thomas

                nyanainc BlueprintMarketing 2 Replies Last reply Reply Quote 0
                • BlueprintMarketing
                  BlueprintMarketing @nyanainc last edited by

                  Hi Nik,

                  you've got some fantastic ideas I think these are definitely very helpful I'm currently using a combination of tools one of them being http://scribeseo.com/ to generate the best content. However I do strongly agree with you link bait is where it's at. Thumbs up man thank you

                  sincerely,

                  Thomas

                  1 Reply Last reply Reply Quote 0
                  • nyanainc
                    nyanainc last edited by

                    Hi Thomas

                    I would suggest to :

                    1. Copy your competitors campaigns.

                    2. Write linkbaiting articles + quality content. (which leads to natural link building)

                    3. Use the crazy egg, heatmap, so you can know where the visitors tend to click more, and there to install social sharing button, so you can get lots more social signals+traffic.

                    4. Set up the structure of the site so the link juice to flow to inner pages.

                    5. You could put backlinks to the categories + tags so they suck more easy the link juice the inner pages , and the fresh ones.

                    I hope that  this helps, if is something more please advice.Learning new things is good 🙂

                    Regards Nik

                    BlueprintMarketing 2 Replies Last reply Reply Quote 1
                    • 1 / 1
                    • First post
                      Last post

                    Got a burning SEO question?

                    Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                    Start my free trial


                    Browse Questions

                    Explore more categories

                    • Moz Tools

                      Chat with the community about the Moz tools.

                    • SEO Tactics

                      Discuss the SEO process with fellow marketers

                    • Community

                      Discuss industry events, jobs, and news!

                    • Digital Marketing

                      Chat about tactics outside of SEO

                    • Research & Trends

                      Dive into research and trends in the search industry.

                    • Support

                      Connect on product support and feature requests.

                    • See all categories

                    Related Questions

                    • CJolicoeur

                      Moz-Specific 404 Errors Jumped with URLs that don't exist

                      Hello, I'm going to try and be as specific as possible concerning this weird issue, but I'd rather not say specific info about the site unless you think it's pertinent. So to summarize, we have a website that's owned by a company that is a division of another company. For reference, we'll say that: OURSITE.com is owned by COMPANY1 which is owned by AGENCY1 This morning, we got about 7,000 new errors in MOZ only (these errors are not in Search Console) for URLs with the company name or the agency name at the end of the url. So, let's say one post is: OURSITE.com/the-article/ This morning we have an error in MOZ for URLs OURSITE.com/the-article/COMPANY1 OURSITE.com/the-article/AGENCY1 x 7000+ articles we have created. Every single post ever created is now an error in MOZ because of these two URL additions that seem to come out of nowhere. These URLs are not in our Sitemaps, they are not in Google... They simply don't exist and yet MOZ created an an error with them. Unless they exist and I don't see them. Obviously there's a link to each company and agency site on the site in the about us section, but that's it.

                      Moz Pro | | CJolicoeur
                      0
                    • Dustless

                      What's the best way to search keywords for Youtube using Moz Keyword explorer?

                      I want to optimize my youtube channel using identified keywords, but I'm concerned that the keywords I'm identifying work well for SERP's but might not be how people search in Youtube. How do a distinguish my keywords to be targeted for Youtube?

                      Moz Pro | | Dustless
                      0
                    • Adam_RushHour_Marketing

                      Canonical URLs all show trailing slash on main site pages - using Yoast SEO for Wordpress - how to correct

                      We are using Yoast for a number of our sites.  We use naked domain as the canonical. I have noticed in the header tags that all our sites show the canonical URLs as having a trailing slash: Example:   http;//foxspizzajc.com, when I look at the source code, it shows the canonical as http;//foxspizzajc.com/ Of course, it is much more likely that all sites that link to us will not use the trailing slash - so preferably we do not want that to be the canonical - among other reasons. Does this need to be fixed so the trailing slash is removed? I cannot see how to do this in Yoast SEO or in Permalinks structure for Wordpress. Sorry for my ignorance. Thanks for any help.

                      Moz Pro | | Adam_RushHour_Marketing
                      1
                    • robbieire

                      Will Moving Categories Affect SEO

                      I recently designed a new website to replace an old site. We managed to hold 90% ranking and traffic by keeping the same URS's and content. Now that we have completed that we are now updating the whole site. It is an commerce website. Some of the items we were selling we are getting from a new vendor. If I move these products from one one vendor to another will this affect SEO? Here is an example. I have a product called "Green Zipper Sweater". This product is Anchored via Manufacturer and Category. The URL and Title Tag are  green-zipper-sweater. If the Sweater was made by "Nike Green Sweaters" and our new supplier is "Gap Yellow and Green Sweaters". If I change the the Manufacturer and now put it under "Gap Green and Yellow Sweaters" will this affect my ranking. We are continuing to stock products from the original supplier "Nike Green Sweaters" and we have an aggressive SEO plan and are ranking very well for "Nike Green Sweaters". We also have good product ranking so "Green Zipper Sweater" brings us a lot of traffic. I want to be sure I do not loose ranking for  the product page "Green Zipper Sweater" and the Brand "Nike Green Sweaters" Any advice would be appreciated.

                      Moz Pro | | robbieire
                      0
                    • Issuer_Direct

                      How to track data from old site and new site with the same URL?

                      We are launching a new site within the next 48 hours.  We have already purchased the 30 day trial and we will continue to use this tool once the new site is launched. Just looking for some tips and/or best practices so we can compare the old data vs. the new data moving forward....thank you in advance for your response(s). PB3

                      Moz Pro | | Issuer_Direct
                      0
                    • DeanAndrews

                      SEO Yoast data export

                      Just thought I would give something back. (Is this the right place!) I use Wordpress with the excellent SEO Yoast plugin. I needed a way of extracting the focus keywords that I have entered onto my pages along with the url for use on the SEOmoz On-page Optimisation tool. So I created GetYoastData which outputs to the browser the required data (and a bit more) that can be saved into an csv (Excel) file. Hope you find it useful - Yes it's not polished and yes it might output a blank line now and again but it's fairly useful. http://deanandrews.uk/get-yoast-seo-data/

                      Moz Pro | | DeanAndrews
                      0
                    • azjayhawk

                      Page Authority is the same on every page of my site

                      I'm analyzing a site and the page authority is the exact same for every page in the site. How can this be since the page authority is supposed to be unique to each page?

                      Moz Pro | | azjayhawk
                      0
                    • richardstrange

                      Is having the company's address in the footer (or header) of each webpage important for SEO?

                      Is having the company/office's address in the footer (or header) of each webpage important for SEO? Your page for the Geotarget tool says that having the address in this element helps search engines find your location. My question is, how important or relevant is this to SEO? How does knowing the address influence SEO? Is it best SEO practice to put the address in the footer of every webpage? http://www.seomoz.org/geotarget

                      Moz Pro | | richardstrange
                      0

                    Get started with Moz Pro!

                    Unlock the power of advanced SEO tools and data-driven insights.

                    Start my free trial
                    Products
                    • Moz Pro
                    • Moz Local
                    • Moz API
                    • Moz Data
                    • STAT
                    • Product Updates
                    Moz Solutions
                    • SMB Solutions
                    • Agency Solutions
                    • Enterprise Solutions
                    Free SEO Tools
                    • Domain Authority Checker
                    • Link Explorer
                    • Keyword Explorer
                    • Competitive Research
                    • Brand Authority Checker
                    • MozBar Extension
                    • MozCast
                    Resources
                    • Blog
                    • SEO Learning Center
                    • Help Hub
                    • Beginner's Guide to SEO
                    • How-to Guides
                    • Moz Academy
                    • API Docs
                    About Moz
                    • About
                    • Team
                    • Careers
                    • Contact
                    Why Moz
                    • Case Studies
                    • Testimonials
                    Get Involved
                    • Become an Affiliate
                    • MozCon
                    • Webinars
                    • Practical Marketer Series
                    • MozPod
                    Connect with us

                    Contact the Help team

                    Join our newsletter
                    Moz logo
                    © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                    • Accessibility
                    • Terms of Use
                    • Privacy

                    Looks like your connection to Moz was lost, please wait while we try to reconnect.