No (Not Provided) Traffic

[Carlos-R]

Hi All,

I have a site that gets around 500,000 visits every month from the UK and US, but funny enough the number number of visits under (not provided) traffic is only 179 per month.

For most websites I usually get 10% or 15% of the traffic under not provided, what could the reasons be for such a low percentage of (not provided)?

Thanks,

Carlos

[RobertFisher]

Carlos,

This is an interesting question. Not provided is Google's "protection of logged in users," and would lead one to assume that you have a lot of users not logged into Google in some way. So, lets assume for whatever reason that you had a lot of international traffic from a place with fewer logged in Google users (say a country(s) with a low percent of Android users for mobile comparatively - Finland, South Africa, etc) that could have a major effect on NP. 
There are obviously a lot of ways to be logged in: Gmail, Android, G+, etc. But in some of these countries the take rate for Google will be much less and would therefore cause fewer logged in users.

Obviously, with a NP % as low as you are seeing, there is a mystery there to solve.

Wish it was of more help,