Will our PA be retained after URL updates?
-
Our web hosting company recently applied a seo update to our site to deal with canonicalization issues and also rewrote all urls to lower case. As a result our PA is now 1 on all pages its effected. I took this up with them and they had this to say.
"I must confess I’m still a bit lost however can assure you our consolidation tech uses a 301 permanent redirect for transfers. This should ensure any back link equity isn’t lost.
For instance this address: http://www.towelsrus.co.uk/towels-bath-sheets/aztex/egyptian-cotton-Bath-sheet_ct474bd182pd2731.htm
Redirects to this page: http://www.towelsrus.co.uk/towels-bath-sheets/aztex/egyptian-cotton-bath-sheet_ct474bd182pd2731.htm
And the redirect returns 301 header response – as discussed in your attached forum thread extract"
Firstly, is canonicalization working as the number of duplicate pages shot up last week and also will we get our PA back?
Thanks
Craig
-
Hi Greg,
Thanks for your reply. So in a nutshell we just need to get back links updated use the new URL's in order to pull back PA we had previously?
Regards
Craig
-
Sorting out the canonicalisation was a good move, and generally url's with lower case characters are the best practices, but there is no negative SEO involved with letters in Caps in the URL. (lets hope the PA wasn't to high, as the new URL's are essentially new pages)
The link juice will flow via the redirect, but i dont think Open Site Explorer will follow the redirect as a link that contrbutes to PA.
Perhaps ask your SEO to change the URL's on links that have been built to these pages. This will definitely bring your PA for these pages back up. '
Greg
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Www PA is 29\. Http version is PA of 21\. Should I start using the WWW one?
I think I know the answer but i need to ask anyway in case i am wrong. The www PA is 29. Http version is PA of 21. Should I start using the WWW one? A number of years ago, they hired an agency that built a ton of links to the WWW version. I should also point out that most of the site urls are for the http, so i would have to redirect all the other pages. Advice? Thanks, Nails
Intermediate & Advanced SEO | | matt.nails0 -
Does the url in for your homepage impact SEO
Is there any harm to SEO having a homepage url that is not clean like www.domain.com. For example citi uses https://online.citi.com/US/login.do Does that matter in any way? Would a company like citi benefit from changing to www.citi.com as their homepage?
Intermediate & Advanced SEO | | kcb81781 -
How To Organise my URLS - Which is Optimal?
Hi all, I am currently in the process of re-writing my companies website URL structure. Compared to the way the website is structured at the minute, there's going to be a lot more URL's as the previous structure has missed out on a lot of search avenues that i intend to include within the rebuild. one of my issues is basically deciding under which category certain URL's come under, I can think of reasons for both sides but can't quite decide on which is optimal. My company is an automotive/car dealer so we sell cars for certain manufactures as well as offering a number of other services. what I'm curious about is what makes more sense in terms of the category that comes first in the URL. Here's what I am torn between; /(car manufacturer)/servicing OR /servicing/(car-manufacturer) To give you some more info that might influence the decision; In terms of generic keyword targeting, the majority would search in the order of '(car manufacturer) service' as opposed to 'service for (car manufacturer)'. Currently on our site, the sections /(manufacturer) are some of the most authoritative pages that we have on the website, but we've done very little work on /service in the past. For me, this would suggest that naturally the pages flowing from that URL would get an advantage in terms of authority/ranking. With either URL structure, the URL's are eventually going to cross paths - I just need to decide which one is best and should therefore feature first. Hopefully this is somewhat clear. I'd appreciate any suggestions or if you don't quite understand what I'm asking for then general URL advice is also appreciated. Many thanks Sam
Intermediate & Advanced SEO | | Sandicliffe0 -
Domain.com/old-url to domain.com/new-url
HI, I have to change old url`s to new one, for the same domain and all landing pages will be the same: domain.com/old-url I have to change to: domain.com/new-url All together more than 70.000 url. What is best way to do that? should I use 301st redirect? is it possible to do in code or how? what could you please suggest? Thank you, Edgars
Intermediate & Advanced SEO | | Edzjus3330 -
Redirect to url with parameter
I have a wiki (wiki 1) where many of the pages are well index in google. Because of a product change I had to create a new wiki (wiki 2) for the new version of my product. Now that most of my customers are using the new version of my product I like to redirect the user from wiki 1 to wiki 2. An example of a redirect could be from wiki1.website.com/how_to_build_kitchen to wiki2.website.com/how_to_build_kitchen. Because of a technical issue the url I redirect to, needs to have a parameter like "?" so the example will be wiki2.website.com/how_to_build_kitchen? Will the search engines see it as I have two pages with same content?
Intermediate & Advanced SEO | | Debitoor
wiki2.website.com/how_to_build_kitchen
and
wiki2.website.com/how_to_build_kitchen? And will the SEO juice from wiki1.website.com/how_to_build_kitchen be transfered to wiki2.website.com/how_to_build_kitchen?0 -
Ecommerce URL's
I'm a bit divided about the URL structure for ecommerce sites. I'm using Magento and I have Canonical URLs plugin installed. My question is about the URL structure and length. 1st Way: If I set up Product to have categories in the URL it will appear like this mysite.com/category/subcategory/product/ - and while the product can be in multiple places , the Canonical URL can be either short or long. The advantage of having this URL is that it shows all the categories in the breadcrumbs ( and a whole lot more links over the site ) . The disadvantage is the URL Length 2nd Way: Setting up the product to have no category in the URL URL will be mysite.com/product/ Advantage: short URL. disadvantage - doesn't show the categories in the breadcrumbs if you link direct. Thoughts?
Intermediate & Advanced SEO | | s_EOgi_Bear1 -
Robots.txt: Syntax URL to disallow
Did someone ever experience some "collateral damages" when it's about "disallowing" some URLs? Some old URLs are still present on our website and while we are "cleaning" them off the site (which takes time), I would like to to avoid their indexation through the robots.txt file. The old URLs syntax is "/brand//13" while the new ones are "/brand/samsung/13." (note that there is 2 slash on the URL after the word "brand") Do I risk to erase from the SERPs the new good URLs if I add to the robots.txt file the line "Disallow: /brand//" ? I don't think so, but thank you to everyone who will be able to help me to clear this out 🙂
Intermediate & Advanced SEO | | Kuantokusta0 -
New AddThis URL Sharing
So, AddThis just added a cool feature that attempts to track when people share URL's via cutting and pasting the address from the browser. It appears to do so by adding a URL fragment on the end of the URL, hoping that the person sharing will cut and paste the entire thing. That seems like a reasonable assumption to me. Unless I misunderstand, it seems like it will add a fragment to every URL (since it's trying to track all of 'em). Probably not a huge issue for the search engines when they crawl, as they'll, hopefully, discard the fragment, or discard the JS that appends the fragment. But what about backlinks? Natural backlinks that someone might post to say, their blog, by doing exactly what AddThis is attempting to track - cutting and pasting the link. What are people's thoughts on what will happen when this occurs, and the search engines crawl that link, fragment included?
Intermediate & Advanced SEO | | BedeFahey0