Rankings Nose Diving Help Needed

[siteoptimized]

Hey There SEO Community,

I am trying to help these people: http://goo.gl/B1smo They once ranked in the top 10 for "lifewave" and "lifewave patches" but have disappeared.

Any idea why and what I can do to help?

Thanks!

[siteoptimized]

Don't know about the dates yet Mat but you are right about the links!

[siteoptimized]

Thanks Keri,

I am just now coming aboard so I don't know what changes were made but I do know that they outsourced SEO to some Asian company that may have been linking in a "rather unnatural" way

[KeriMorgret]

A couple of things I notice right off:

The code for that site seems full of junk (like a ton of extra spaces, markup for every other word, tons of YouTube links that I don't see on the page itself). Cleaning this up might help the search engines and people with disabilities using screen readers better understand the site.

The content seems to be duplicated on other sites, which won't be helping you much.

What kinds of changes have been made to the site lately?

[matbennett]

Do you know when it tanked?  Whenever I read the words "nose dive" I usually start by checking the dates that it did against this page http://www.seomoz.org/google-algorithm-change

If the dates match up you pretty much know what has gone wrong without any further investigation.

Looking at a few of the backlinks to that site I would bet that the drop lines up with one of the Penguin updates.  You've got some pretty ropey links there I am afraid.