Anchor Text to Rank for a Keyword
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Is it still possible to use anchor text to rank for a keyword that is not present on the landing page?
Or are there any alternatives?
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If you are using anchor text that is not on the landing page it sends mixed signals to the search engine. Remember that search engines are just complex directories trying to give the user the most relevant result. If your keyword doesn't match the page it's linking to then the likelihood is it will lose its relevance equalling a lower authority signal and lower SERP.
If you are using a relevant keyword for anchor text then you can weave it into the landing page.
Hope that helps
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Yes. you can give anchor text for a keyword that is not in a landing page. When you do this, you will get a navigation link support for relevant product / service search for the user. It helps to switch to other pages of the website, if the required search is not found in the landing page
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