Should we include ANY generic product descriptions on our site?
-
Until recently all of our product pages (we run an eCommerce site) had product descriptions copied directly off the manufacturer's sites. Obviously this isn't good from an SEO perspective, so we were planning to write our own original copy.
My question is: should we keep the manufacturer's copy too? This is often good, useful content from a customer's perspective, but obviously it's not original.
Any help appreciated!
Alex
-
Partial duplicate content can be OK if you provide your own product description. The main problem is writing a product description containing useful, unique content that is not already in the manufacturer's description.
If you have the budget to make these useful descriptions, do it and remove the manufacturer content.
-
Hi,
I would completely re-write the content, ensuring that the useful info included in the manufacturers content is included in the re-write.
-
If it is genuinely useful to customers and it won't result in you just repeating everything then include it as well. Try to give your unique content priority though: higher up the page, more obvious. I've often included manufacturer descriptions in a separate tab labelled as such.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site not getting indexed by googlebot.
The following question is in regards to http://footeschool.org/. This site is not getting indexed with google(googlebot) This only happens when the user agent is set googlebot. This is a recent issue. We are using DNN as CMS. Are there any suggestion to help resolve this issue?
Technical SEO | | bcmull0 -
Product Descriptions for Localized eCommerce Store
Hi, We currently have an eCommerce store that only sells in one country. We are going to open separate stores that will target different countries. As far as product descriptions go my initial plan was to use the same descriptions but then block product pages from being indexed. However this has also ended up blocking us from being able to use Google's product listing ads (it rejects the data feed due to not being able to index the products). Is there a way to copy the descriptions and avoid a delicate content issues without blocking our product pages from being indexed? Thanks for your help!
Technical SEO | | pgicom0 -
Do you think this site has been hit by penguin?
Hi Guys, I need some opinion on a website i am working on www.colourbnners.co.uk They updated their website in August but the company they used did not take into account the URL structure and hence there's a massive loss in links in August time. They also dropped off Google for all their key terms except their brand name 'colour banners'
Technical SEO | | gezzagregz
Since then, they have implemented a 301 redirect. Some key points They have not received any manual warnings in WMT I have disavowed some poor quality links that they have built over the years I am building high quality links quite selectively/slowly There were a lot of duplicate content issues - these have been resolved now.
So my question to you SEO pros is do you think its penguin? or something that i am missing?
If it is penguin, what is the best form of attack to get it removed? regards gezzagrez0 -
Will sitemap generated in Yoast for a combined wordpress/magento site map entire site ?
Hi For an ecommerce site thats been developed via a combination of wordpress and magento and has yoast installed, will the sitemap (& other yoast features) map (& apply to) the entire site or just wordpress aspects ? In other words does one need to do anything else to have a full sitemap for a combined magento/wordpress site or will Yoast cover it all ? This link seems to suggest should be fine but seeing if anyone else encountered this and had problems or if straightforward ? http://fishpig.co.uk/wordpress-integration/docs/plugins.html cheers dan
Technical SEO | | Dan-Lawrence0 -
How to link site.com/blog or site.com/blog/
Hello friends, I have a very basic question but I can not find the right answer... I have made my blog linkbuilding using the adress "mysite.com/blog" but now im not sure if is better to do the linkbuilding to "mysite.com**/blog/ "** Is there any diference? Thanks...
Technical SEO | | lans27870 -
Is it a good idea to make 301 from a site which you know google has banned certain keywords for to a new site with similar content
Here is a short question re. 301. I read Dovers article on how to move an old domain to a new one. Say you have been a little inexperienced regarding linkbuilding and used some cheap service in the past and you have steadily seen that certain keywords have been depreciating in the SERP - however the PR is still 3 for the domain - now the qustion is should you rediect with a 301 in .htaccess to a new domain when you know that google does not like certain keywords with respect to the old site. Will the doom and gloom carry over to the new site?
Technical SEO | | Kofoed0 -
If I redirect my WordPress blog to my main site, will it help my main site's SEO?
I have separate sites for my blog and main website. I'd like to link them in a way that enables the blog to boost my main site's SEO. Is there an easy way to do this? Thanks in advance for any advice...
Technical SEO | | matt-145670