Anyone sad to see Adwords Position Preference Go?
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Is Google saying, "Why keep offering a service that doesn’t work?" or "Let's make more money."?
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I never used it -if it would have automatically changed bids to hit the desired position and had a cap on the bid that would have been great but the way it was didn't work for me.
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Yes. That did seem to happen. Wasn't sure on some of the search terms I targeted if that happened just because of the lack of competition.
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My experience was that Position Preference never really worked well anyway.
Targeting positions 3-6 for a number of keywords the average position was around 2, which was fine for higher quality score ads with lower cpc but annoying for some of the more competitive phrases with a higher average cpc and less chance of a return due to product pricing and competition.
I found it easier to manage ad positions with bid management rather than Position Preference.
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