How to Handle Press Releases for Multi National Sites

[Adventures]

Hello Moz Community,

We are currently in the process of launching new ccTLDs.  We need to know how to handle this from a press release perspective.

Scenario: If we have a global press release, should we release a version for each one of our TLD's within the wires?  Or how should this be handled.

Thank you,

Valerie MacDonald

[BrianCrouch]

I think most of the major media markets would have distribution in both, so there's a good possibility that the UK PRs would indeed "bleed."

[Adventures]

Thank you Brian.  I agree that one release per language should work.

We are launching for UK and AUS.  If we have a press release that is UK specific, should we be using PR sites like Market wire and be confident that there wont be bleeding into other markets?

Thank you

[BrianCrouch]

Are the ccTLDs in countries of origin not in English? In that case I would absolutely spend the extra money to get each PR translated, and send to news outlets in the target language with the featured ccTLD.

But to save money, if they're monophone, I would bundle as many same-language TLDs into one press release. Also, imagine you're a news editor and you see this:

FOR IMMEDIATE RELEASE *** EXAMPLE.SE LAUNCHES
FOR IMMEDIATE RELEASE *** EXAMPLE.DE LAUNCHES
FOR IMMEDIATE RELEASE *** EXAMPLE.CZ LAUNCHES
FOR IMMEDIATE RELEASE *** EXAMPLE.CM LAUNCHES

Nothing will get you into the roundfile faster than such a barrage. Less is more. If there are multiple language audiences/recipients, that's different.