Has anybody else noticed that Google has made a significant change to their SERP? There is a lot of social data reported from LinkedIn, Youtube and Facebook (includes page likes and activity) when you search by company name. Thoughts anybody?
-
Has anybody else noticed that Google has made a significant change to their SERP? There is a lot of social data reported from LinkedIn, Youtube and Facebook (includes page likes and activity) when you search by company name. Thoughts anybody?
-
Agree with you on protecting brand if the changes stick.
We hadn't noticed this until about 7-10 days ago and it seems like it's really taken hold within the past couple of days. The effects on the non-local search results seem pretty significant. We especially noticed in on LinkedIn pages becoming highly ranked and much more information on Facebook likes, "talking abouts" and "were here's" --- also number of YouTube results being pulled back seems much higher than normal. The shear number of social pages being ranked on non-local search results was very interesting. Appending local words to the search queries really seemed to strip out the social page rankings.
-
I posted mine in my comment if you would like to take a look.
-
I'm not sure if this is a new change; I have seen this for some time now. See the likes, talking about his and were here information is new to me. For me, I first get facebook, then linkedin, youtube and twitter. This is great when you are protecting your business brand / reputation management.
-
Hey Rob,
I'm not seeing # likes/tweets. Can you post a screenshot?
-Oleg
-
Thanks... we noticed a significant presence for LinkedIn company pages and also that Google is listing # of "Likes" and Page activity for Facebook. This is a big swing to social that is not tied to Google+ and if it sticks would certainly provide a path to significant brand prominence in SERPs!
-
Interesting, it could be a convenient way to dominate your brand.
I just tried Pepsi, got pepsi.com #1, pepsico.com #2, wikipedia #3, places (local) #4, followed by pepsi-facebook, pepsi-twitter, pepsi-foursquare
That would be great if that was your brand / company, but I think smaller business who may have the same name as another business in a different state / city (Ray's Pizza) may have some trouble, but I think Google throw localized results in those cases.
Nice catch, I hadn't noticed that.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to regain Facebook Page Authority - For page badly affected with spam users
Case- company Facebook page has more than 10K users and almost 50% are spam. When this happens, edge rank of the page is badly affected (because spam users are not interested in your shared content so they hide you/remove you from feed and of course never engage). Not to mention Facebook released an update end of 2014 where page will have less visibility anyway compared to user updates. Overall the Page updates get very less exposure / impressions Now only solution is to remove this huge no of spam users one by one or by an API. Question - Does removing the spam users regain the authority of the page ? Does that solve the overall issue ? What are the other solution to fix the situation ? Thanks.
Social Media | | Personnel_Concept0 -
Why can't anyone check in on my Facebook Page?
Once upon a time, we were able to check in at our office on Facebook. Then, one day, we just...couldn't. I didn't (at least intentionally) change any settings on the page. I can't seem to even find a setting for this. What happened, and how do I fix it? Thank you so much in advance. (Edited to include the Facebook URL) https://www.facebook.com/LegacyTravel
Social Media | | cathibanks0 -
How to invite email contacts to like your Facebook, LinkedIn
what message to write to invite email contacts to like your Facebook, LinkedIn
Social Media | | MasonBaker0 -
Is opening multiple Facebook pages a good strategy?
I currently operate a Facebook page with ~4,000 fans who are fairly active. In the nearby future I am planning on opening up websites in my most important target locations (mostly for legal reasons) We offer several worldwide products that are extremely popular and not all represented on Facebook. Given the above background info, my questions are: Is it worthwhile to open and build up Facebook channels per language Is it worthwhile to open and build up Facebook channels per "product" What are the SEO implications of each in addition to improving our social profile. thanks!
Social Media | | theLotter0 -
Using Facebook as a PAGE, how do I set up a landing page?
Now that facebook has different types of pages and no FBML anymore apparently, does anyone have up to date instructions of how to set up a landing page for when you use Facebook as a page? I have my account with a number of client pages in it. I don't appear to get the ability to ad apps to these page Cheers S
Social Media | | firstconversion0 -
Custom facebook page
Hi guys I have been building custom facebook pages using fbml but now i see talk of using iframes....can you guys please tell me what is best practice at the moment to build custom facebook pages and if there is a tut you can direct me to......i would prefer the iframe method but want to be clear on the process. thanks for your time cheers
Social Media | | nomad-2023230 -
How does Google 'see' Facebook shares?
With Rand's new post about the correlation between FB Shares and rankings, I wanted to ask... How is Google able to see what links are being shared? Does the profile have to be public? Or do they get anonymous info direct from FB as part of some deal?
Social Media | | brianspatterson0 -
Experiment: Facebook Page vs Branded Domain
This is a followup to a Q&A posted by fideaux64 taking it from speculative to practical level. Question: Can a popular social profile page outrank an exact match branded domain. Domain: http://erasethethought.com/ Facebook: http://www.facebook.com/pages/Erase-The-Thought/111096868913182 Myspace: http://www.myspace.com/erase_the_thought Results: http://www.google.com.au/search?q=erase%20the%20thought This experiment is currently in progress. You're welcome to comment and participate. Note: Please do not link to the main domain - only Facebook or Myspace.
Social Media | | Dan-Petrovic1