"Standout" tag and "Original content" tags - what's the latest?
-
In November 2010 Google introduced the "standout tag"
http://support.google.com/news/publisher/bin/answer.py?hl=en&answer=191283
I can't find any articles/blog posts/etc in google after that date, but its use was suggested in a google forum today to help with original content issues.
Has anyone used them?
Does anyone know what's the latest with them? Are they worth trying for SEO? Is there a possible SEO penalty for using them?
Thanks, Jean
-
I think if the site in question is not an established news site (appearing in Google News results) then it won't do a thing... Of course, a blogger that scoops other "real journalists" and is heavily cited ought to at least give it a try! If the blog is later given News (Publisher) authority, that standout article could be valuable.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate pages with "/" and without "/"
I seem to have duplicate pages like the examples below: https://example.com https://example.com/ This is happening on 3 pages and I'm not sure why or how to fix it. The first (https://example.com) is what I want and is what I have all my canonicals set too, but that doesn't seem to be doing anything. I've also setup 301 redirects for each page with "/" to be redirected to the page without it. Doing this didn't seem to fix anything as when I use the (https://example.com/) URL it doesn't redirect to (https://example.com) like it's supposed to. This issue has been going on for some time, so any help would be much appreciated. I'm using Squarespace as the design/hosting site.
Technical SEO | | granitemountain0 -
Best practices when merging 2 domains with different themes and CMS's?
I have a client with 2 sites - one for an external audience and one for their ~2,000-3,000 employees. The external site (call it acme.com), built on WP with a custom theme, is pretty small. The internal site (call it acmeinternal.com) has TONS of high quality content with incredible engagement metrics, but it's built on a separate CMS with an entirely different custom theme. The problem we're trying to solve now: Can we bring the internal site over to the external domain (acme.com and acme.com/internal, for example) so that client.com can benefit from the quantity and quality of content and behavioral metrics associated with the internal content? The external and internal audiences, and the corresponding content for each, are both entirely mutually exclusive. A potential client of theirs who would come to acme.com would have no reason to visit acme.com/internal (we'd actually prefer to not provide navigation to it for them), and the internal audience would treat acme.com/internal as their landing page, and all the posts would then live at acme.com/internal/news/post-name. I'm assuming there are reasons why we couldn't have half of the site on one template using one CMS, having certain SEO tags, certain HTML structure, etc where the other half of the site is using a completely different template with a different CMS with different SEO tags, different URL structure etc? To reap the reward of the great content, would we have to essentially recreate the internal site's content on the external site's cms and template? Is it even possible for the domain authority of acme.com to improve based on the engagement on acme.com/internal/_xxxx _if there's virtually zero linking back and forth between acme.com and /internal/? Any advice would be much appreciated!
Technical SEO | | ThinkAOR0 -
How can I get the most out of uploading a print magazine to my client's website?
Hi Mozers, My client is just about to launch a print magazine for her watch business. There is so much valuable content in the magazine and we want to feature it on the website both for SEO purposes and also for those who prefer to read articles online instead of reading a physical magazine. My question is: what is the best method of displaying the magazine to get the most from search rankings and also to capitalise on the beautiful imagery from the magazine. The best option that I can think of is to upload the magazine as a flipbook and create a separate page on the website to display each article so that search engine crawlers can index the content. I do understand that this could be problematic if users are only spending time reading the flipbook and not so much time on the article pages. Do you guys have any suggestions about how to get the most out of this opportunity for my client? THANK YOU IN ADVANCE. Meaghan
Technical SEO | | StoryScout0 -
What's the best Blogging platform
A year ago an SEO specialist evaluated my Wordpress site and said she had seen lower rankings for Wordpress sites--in general. We moved our site off any cms and design in html 5. Our blog, however, is still on Wordpress. I'm thinking about moving to the Ghost platform b/c I only a blog. The drawbacks are one author, no recent post lists, no meta tags. Is it worth it to move the site off Wordpress. Will it affect my rankings much if I have great content? Does anyone have experience with or opinions on Ghost?
Technical SEO | | RoxBrock0 -
My beta site (beta.website.com) has been inadvertently indexed. Its cached pages are taking traffic away from our real website (website.com). Should I just "NO INDEX" the entire beta site and if so, what's the best way to do this? Please advise.
My beta site (beta.website.com) has been inadvertently indexed. Its cached pages are taking traffic away from our real website (website.com). Should I just "NO INDEX" the entire beta site and if so, what's the best way to do this? Are there any other precautions I should be taking? Please advise.
Technical SEO | | BVREID0 -
H2's are already ranking well. Should I rock the boat?
I recently began work for a company and discovered that they are not using h1's (using h2's) and rank in the top 5 for ~90% of their keywords. The site is one of the original players in their industry, has massive amounts of domain authority and tens of thousands of linking root domains. However, they are currently being beaten on some of their top keywords by a few of their younger competitors. Moving their current h2 text into h1 tags could be helpful. But to what extent? Since they already rank well for so many competitive keywords, Is it worth it to rock the boat by moving their h2 text into h1 tags and risk affecting their current rankings?
Technical SEO | | 5outhpaw0 -
What's the issue?
Hi, We have a client who dropped in the rankings (initially from bottom of the first page to page to page 3, and now page 5) for a single keyword (their most important one - targeted on their homepage) back in the middle of March. So far, we've found that the issue isn't the following: Keyword stuffing on the page External anchor text pointing to the page Internal anchor text pointing to the page In addition to the above, the drop didn't coincide with panda or penguin. Any other ideas as to what could cause such a drop for a single keyword (other related rankings haven't moved). We're starting to think that this may just have been another small change in the algorithm but it seems like too big of a drop in a short space of time for that to be the case. Any thoughts would be much appreciated! Thanks.
Technical SEO | | jasarrow0 -
Would duplicate listings effect a client's ranking if they used same address?
Lots of duplication on directory listings using similar or same address, just different company names... like so-and-so carpet cleaning; and another listing with so-and-so janitorial services. Now my client went from a rank around 3 - 4 to not even in the top 50 within a week. -- -- -- Would duplication cause this sudden drop? Not a lot of competition for a client using keyword (janitorial services nh); -- -- -- would a competitor that recently optimized a site cause this sudden drop? Client does need to optimize for this keyword, and they do need to clean up this duplication. (Unfortunately this drop happened first of March -- I provided the audit, recommendations/implementation and still awaiting the thumbs up to continue with implementation). --- --- --- Did Google make a change and possibly find these discrepancies within listings and suddenly drop this client's ranking? And they there's Google Places:
Technical SEO | | CeCeBar
Client usually ranks #1 for Google Places with up to 12 excellent reviews, so they are still getting a good spot on the first page. The very odd thing though is that Google is still saying that need to re-verify their Google places. I really would like to know for my how this knowledge how a Google Places account could still need verification and yet still rank so well within Google places on page results? because of great reviews? --- Any ideas here, too? _Cindy0