How Google Shopping Relevance Determined?
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After looking at Google Shopping results, I was wondering how the "Relevance" is determined. It would obviously be hugely beneficial to be ranked as one of the top 5 most relevant products, since that is the default sorting criteria.
Originally, I thought it was a combination of Price and Seller Rating. But after examining a few examples, that doesn't seem to be the case.
When doing a search for "Radian XTSL" - a car seat that our website features - JustKidsStore.com appears at/near the bottom of the Google Shopping list, despite having a competitive price and ranking well for that term organically (8-13).
Do you know what the ranking factors are? And if so, can you give a few pieces of advice for best practices?
Thanks!
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Reviews, price and fresh data play a huge role.
This article is from 2009 but still very relevant IMHO.
http://www.seomoz.org/qa/view/7062/google-base-shopping-results
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