Purpose of a Blog in a website
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How internal blog or external blog is helpful in SEO?why it is good to have a site with blog?
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To expand on #2, people are more likely to share and link to content that is informative, amusing, and interesting. If your website is, say, an e-commerce website for plungers, it may be difficult to have informative, amusing, interesting content on the main part of your website. A blog is a great place for "linkbait," content that is created to attract attention and be shared. So a plunger shop's blog might have a post about the 8 most hilarious toilet explosions in history. As people link to this post, this builds the domain authority. Also, if you have links to your homepage, category pages, and even product pages in the post, pagerank will trickle there, too.
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It also allows you to target keywords that you might not be able to logically fit in on your site. For instance if your site is about diabetes, in the blog it might make sense to have a section with sugar free recipes since people search for that a lot but it is not something you can target on your main site pages.
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Hi Bilal,
A blog is good to have within your website for a number of reasons:
1. It creates new content on the site that will encourage Google's spiders to crawl the website more frequently.
2. It is an effective way to build more links to your website.
3. It encourages more traffic to get to your website (which is always good!).
Hope this helps!
Matt.
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