Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Let your business shine with Listings AI
      Moz Local

      Let your business shine with Listings AI

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. Mobile SERPS: how to optimize for call button

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Mobile SERPS: how to optimize for call button

    Technical SEO
    2
    2
    1391
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • TruvoDirectories
      TruvoDirectories last edited by

      Hi, I have 2 questions about the "call" button on mobile google serps when doing a business name search:

      -since when is this button available in SERPS

      -is there anything specific you can do to actually have google display that call button (schema.org, ...)

      Kind regards

      Pieter

      1 Reply Last reply Reply Quote 0
      • SEOKeith
        SEOKeith last edited by

        Hi Pieter,

        They are google local listing results, on a mobile device the number is displayed as a call button.

        You will need to setup a Google Places account (which is now integrated with Google+) and get it to rank in order to show up with a call button in the SERP's.

        I did a blog post on Google Places Optimisation that you might find useful.

        Keith

        1 Reply Last reply Reply Quote 0
        • 1 / 1
        • First post
          Last post

        Got a burning SEO question?

        Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


        Start my free trial


        Browse Questions

        Explore more categories

        • Moz Tools

          Chat with the community about the Moz tools.

        • SEO Tactics

          Discuss the SEO process with fellow marketers

        • Community

          Discuss industry events, jobs, and news!

        • Digital Marketing

          Chat about tactics outside of SEO

        • Research & Trends

          Dive into research and trends in the search industry.

        • Support

          Connect on product support and feature requests.

        • See all categories

        Related Questions

        • dMaLasp

          Favicon not showing in google serps

          serp favicon

          Hi, I have a website where the favicon is not showing in the google mobile serps. It's appearing the default icon instead (world icon). This is the tag I have place in the head section of the website: <link rel="shortcut icon" href="/favicon.ico" /> The size of the favicon is 48x48 and it's appearing correctly in the browser tag. I've checked that the google robot can crawl it and in the server logs I can see requests from the "Google Favicon" user-agent. Has anyone had this same problem? Any advice?

          Technical SEO | | dMaLasp
          0
        • SpartMoz

          Google Showing wrong image in the SERPS

          Hi Guys, In organic SERPS Google pulling incorrect product image, instead of product image its showing image from relevant products, Checked the structured data, og:image everything is set to the product image, not sure why google showing images from relevant product sidebar, any help, please?

          Technical SEO | | SpartMoz
          0
        • nathangdavidson2

          How can you promote a sub-domain ahead of a domain on the SERPs?

          I have a new client that wants to promote their subdomain uk.imagemcs.com and have their main domain imagemcs.com fall off the SERPs. Objective? Get uk.imagemcs.com to rank first for UK 'brand' searches. Do a search for 'imagem creative services' and you should see the issue (it looks like rules have been applied to the robots.txt on the main domain to exclude any bots from crawling - but since they've been indexed previously I need to take action as it doesn't look great!). I think I can do this by applying a permanent redirect from the main domain to the subdomain at domain level and then no-indexing the site - and then resubmit the sitemap. My slight concern is that this no-indexing of the main domain may impact on the visibility of the subdomains (I'm dealing with uk.imagemcs.com, but there is us.imagemcs.com and de.imagemcs.com) and was looking for some assurance that this would not be the case. My understanding is that subdomains are completely distinct from domains and as such this action should have no impact on the subdomains. I asked the question on the Webmasters Forum but haven't really got anywhere
          https://productforums.google.com/forum/#!msg/webmasters/1Avupy3Uw_o/hu6oLQntCAAJ Can anyone suggest a course of action? many thanks, Nathan

          Technical SEO | | nathangdavidson2
          0
        • TheWebMastercom

          Stop Words and keyword optimization

          Ok, so I understand Google doesn't use stopwords (like "a" or "the"). Therefore if I am optimize for a keyword phrase, and say find an opportunity for say: "how to create stuff something" But it actually reads better as (although doesn't sound completely out of place as above) "how to create stuff in something" Which is better for SEO? (ignore usability \ readability in your replies please and assume it reads reasonably either way as that was just an example)

          Technical SEO | | TheWebMastercom
          0
        • BWallacejr

          SERP Title shows up-with-dashes

          Occasionally I see the our 'listings' on Google where the Title line shows up with dashes... like sony-professional-hard-drive - TapeandMedia.com It appears to be the URL shortened and rehashed.  This example was after I searched for "Sony PSZ-HA1T"  without the quotes.  The title for this page is <title></span><span class="html-tag">Sony 1TB Professional Portable External Hard Disk Drive (PSZ-HA1T)</span><span class="html-tag"></title> and the url is http://www.tapeandmedia.com/sony-1tb-professional-portable-hard-drive.asp Link to image: http://i.imgur.com/FmvAn6c.jpg Other searches (like "Sony 1tb PSZ-HA1T") yield normal looking SERP Titles Does anyone know why this happens and what I can do to avoid this? FmvAn6c.jpg

          Technical SEO | | BWallacejr
          0
        • suchde

          Missing meta descriptions from Google SERPs

          Hullo all, I run an e-commerce website and hence have a lot of product category/sub-category pages to handle. Despite giving each of these category pages meta descriptions, in the Google SERPs, a lot of these descriptions don't show up fully. Rather, only half the text that I'd inputed as my meta desc. shows up; the other half has generic stuff from that page given.  I've attached a screen shot to give you an example of what comes up in the SERPs. Could you please tell me what exactly is the problem? Is it a coding issue? Or has Google not crawled that page? Need help asap! Thank you in advance! aE9RKXJ

          Technical SEO | | suchde
          0
        • A Former User

          New (google) local SERPs has 40 character limit on title length

          Should i change my all the page titles for pages that show up in local SERPs to reflect this new limit?  Is there any benefit to leaving it at the old limit and having more keywords in there?  Or would there be benefit to conforming to google's new standard and having shorter titles?

          Technical SEO | | A Former User
          0
        • Audiohype

          The effect of same IP addresses on SERPs

          Hi All, Just wondering if anyone could shed some light on the following. If I was ranking number 1 for a term, what would the effects be of creating another site, hosted on the same server / IP, same whois info, same URL but a different TLD, and trying to get this to rank for the term also. Does G restrict search results to one IP per page or is this perfectly possible? (The term is fairly uncompetitive) Thanks, Ben

          Technical SEO | | Audiohype
          0

        Get started with Moz Pro!

        Unlock the power of advanced SEO tools and data-driven insights.

        Start my free trial
        Products
        • Moz Pro
        • Moz Local
        • Moz API
        • Moz Data
        • STAT
        • Product Updates
        Moz Solutions
        • SMB Solutions
        • Agency Solutions
        • Enterprise Solutions
        Free SEO Tools
        • Domain Authority Checker
        • Link Explorer
        • Keyword Explorer
        • Competitive Research
        • Brand Authority Checker
        • Local Citation Checker
        • MozBar Extension
        • MozCast
        Resources
        • Blog
        • SEO Learning Center
        • Help Hub
        • Beginner's Guide to SEO
        • How-to Guides
        • Moz Academy
        • API Docs
        About Moz
        • About
        • Team
        • Careers
        • Contact
        Why Moz
        • Case Studies
        • Testimonials
        Get Involved
        • Become an Affiliate
        • MozCon
        • Webinars
        • Practical Marketer Series
        • MozPod
        Connect with us

        Contact the Help team

        Join our newsletter
        Moz logo
        © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
        • Accessibility
        • Terms of Use
        • Privacy

        Looks like your connection to Moz was lost, please wait while we try to reconnect.