Comparing our traffic to competitors -- tools?
-
Are there any good free tools that can track our traffic compared with 2 competitors? We're lookimg for a (rough) graph. We don't have Google Analytics installed yet.
-
We use SEMrush to get a general idea. They project search engine traffic based on KW volume and position. The numbers are wrong, but the proportions are usually close; e.g., they think we had 20k visitors in March and 10k visitors in April, and we actually had 40k visitors in March and 20k visitors in April. It will get you in the right order of magnitude, at least.
-
I honestly would not use Alexa - their stats are substantially lower than what Google will give you. Google Trends for Websites (http://trends.google.com/websites) might be a better option.
You might also get a rough understanding of SEM spent via Google Adplanner.
-
Besides Alexa, mentioned by eyepaq, here are some tools to consider:
http://ahrefs.com/labs/domain-comparison/
All of these are traffic estimations to a point. You can look at a few and probably come to some accurate conclusions on how things are trending, but not actual accurate numbers.
-
As free tools your best bet will be Alexa. But you will need data from your website (google analytics for example) and Alexa numbers for your website in order to do an assessment for the competitors based only on Alexa numbers.
Alexa.com is not very reliable but if you are in the US, for a US market is closing in to the real numbers in most of the niches pretty well.
Hope it helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved How to find keywords your competitors rank for but you don't?
Hi, I'm just digging through Moz pro at the moment, and really like the true competitor feature, but would like to be able to see the keywords our competitors rank for and we don't, rather than just the overlapping ones. Is this possible at all? Thanks
Moz Pro | | pm-mbc
Paul0 -
Why Do Different Tools Report 404s Differently?
Hi Mozers, How come Moz reports just six 404 errors, whereas Google Search Console reports 250 and Screaming Frog only reports a dozen? It seems to me that these results are all over the place. Shouldn't these reports be more consistent? I do understand that Search Console includes historical data and that URLs or issues need to be "marked as fixed" in order for them to go away, however, even if I do this, Google ends up reporting far more errors than anything else. Do 404s reported by Moz and Screaming Frog NOT include external links? It seems to me that this could be partially responsible for the issue. Also, is there a way to efficiently track the source of the 404s besides clicking on "Linked From" within Search Console 250 times? I was looking for something like this is Moz or SF but no luck. Any help is appreciated. Thanksabunch!
Moz Pro | | EricFish0 -
Webmaster Tools shows mystery errors that Moz does not
One of my campaigns is doing great in the sense that the website has been running fault free for a few months now. Great, of course! But... in Google Webmaster Tools errors keep coming in showing older media documents and pages. And it does not say where they are from. Probably this is more a Google question, but I thought I'd try to find some answers here first. I would appreciate any suggestions and help. Monique
Moz Pro | | MarketingEnergy0 -
Can I rely on Keyword Difficulty tool?
I just ran into a problem that I hadn't expected. Testing the Keyword Difficulty I saw the results contained a result for a page that has Domain Authority=1 and Page Authority=1. As a result, Keyword Difficulty was reduced (compared to last month), which may actually be reversed if the site is crawled. Sadly, I didn't run the report on the figures as it was a small project. Questions: Can I rely on results shown by Keyword Difficulty? Are results where Domain Authority =1 are used to calculate Keyword Difficulty? If so, why is that? Is there any difference between a page that has received no links and a page that OSE/Mozscape has no link data for? The problem Using the Keyword Difficulty tool, I found swings of up to 14% in Keyword Difficulty (between Oct -Nov). Dr Pete may suggest that this is because of changes in Google's index ( http://www.seomoz.org/blog/a-week-in-the-life-of-3-keywords ). However, It would be helpful to have a figure for Keyword Difficulty that isn't affected by the gaps in the Mozscape data. The (bad) solution You can mirror something close to Keyword Difficulty using: =(Sum of Page Authorities + Sum of Domain Authorities )/20 Right now, I have resorted to manually calculating keyword difficulty. I use the SEOMoz Page Authority & Domain Authority figures and a quick splash of Excel SUMIF and COUNTIF. I find the results don't look as 'easy' when I can ignore results where the data is unknown (PageAuthority=1 & DomainAuthority = 1). Background Info One result I still have a report on is for the phrase [fixing your business puzzle] using US Results on Google. For the specific result, I found the additional information about the site: DNS lookup shows the domain was registered in 2010
Moz Pro | | Darroch
Archive.org shows no records
OSE shows no data for the site
Site uses https
Google showing No links
Robots.txt file seems fine
No Sitemap.xml0 -
How to creat link building,why seomoz has no such tool? also why it not crawl on daily basis?
how to creat link building? why seomoz has no such tool? also why it not crawl on daily basis?
Moz Pro | | mrgunii0 -
Does SEOmoz have a keyword visibility report / tool?
Know of a tool where I can show the overall success of a set of keywords, us vs. the competition? A visibility report where a #1 ranking is worth 30 points, #2 is worth 29, so on and so on down to #30 worth 1 point, outside of the top 30 is worth nothing. (something like this). Trying to show an overall visibility scorecard, not sure if I can do it here or with some other tool. Didn't see it on Raven. Thanks!
Moz Pro | | akim260 -
Way to Avoid Local Results in Keyword Difficulty Tool
I'm trying to use the Keyword Difficulty Tool to research some keywords. However, I keep getting local Seattle results in the SERPs. For example, if I search for "guitar lessons". At least 4 of the 10 results seem to be Seattle based (I guess because of SEOMoz ip addresses). Is there a way to eliminate local results?
Moz Pro | | nixforsix0
