To subnav or NOT to subnav... that's my question.... :)
-
We are working on a new website that is golf related and wondering about whether or not we should set up a subnavigation dropdown menu from the main menu.
For example:
GOLF PACKAGES
>> 2 Round Packages
>> 3 Round Packages
>> 4 Round Packages
>> 5 Round PackagesGOLF COURSES
>> North End Courses
>> Central Courses
>> South End CoursesThis would actually be very beneficial to our users from a usability standpoint, BUT what about from an SEO standpoint? Is diverting all the link juice to these inner pages from the main site navigation harmful? Should we just create a page for GOLF PACKAGES and break it down on that page?
-
Whether you include the sub-nav in the site-wide navigation as drop-downs or not, make sure that you also have that sub-nav as on-page links (such as in a side-bar) specific to each section. So that only that sections page links will then be on all of the pages just within that section, without the drop-down needing to be used. This ensures proper attribution and relationship queues for SEO.
Having said that, this issue is widely debated in the industry. I've seen arguments on both sides claiming they have proof that one or the other of your choices was better. Personally, I've always taken the approach that SEO should always be balanced with usability. So when this question comes up I don't tell clients to kill the site-wide drop-downs. Instead, I focus on other refinement (like the section by section dedicated side-bar links, and proper breadcrumbs, and in-content links, and so forth). And that has always gotten my clients solid results.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is the image property really required for Google's breadcrumbs structured data type?
In its structured data (i.e., Schema.org) documentation, Google says that the "image" property is required for the breadcrumbs data type. That seems new to me, and it seems unnecessary for breadcrumbs. Does anyone think this really matters to Google? More info about breadcrumbs data type:
Intermediate & Advanced SEO | | Ryan-Ricketts
https://developers.google.com/search/docs/data-types/breadcrumbs I asked Google directly here:
https://twitter.com/RyanRicketts/status/7554782668788531220 -
When Mobile and Desktop sites have the same page URLs, how should I handle the 'View Desktop Site' link on a mobile site to ensure a smooth crawl?
We're about to roll out a mobile site. The mobile and desktop URLs are the same. User Agent determines whether you see the desktop or mobile version of the site. At the bottom of the page is a 'View Desktop Site' link that will present the desktop version of the site to mobile user agents when clicked. I'm concerned that when the mobile crawler crawls our site it will crawl both our entire mobile site, then click 'View Desktop Site' and crawl our entire desktop site as well. Since mobile and desktop URLs are the same, the mobile crawler will end up crawling both mobile and desktop versions of each URL. Any tips on what we can do to make sure the mobile crawler either doesn't access the desktop site, or that we can let it know what is the mobile version of the page? We could simply not show the 'View Desktop Site' to the mobile crawler, but I'm interested to hear if others have encountered this issue and have any other recommended ways for handling it. Thanks!
Intermediate & Advanced SEO | | merch_zzounds0 -
We are switching our CMS local pages from a subdomain approach to a subfolder approach. What's the best way to handle this? Should we redirect every local subdomain page to its new subfolder page?
We are looking to create a new subfolder approach within our website versus our current subdomain approach. How should we go about handling this politely as to not lose everything we've worked on up to this point using the subdomain approach? Do we need to redirect every subdomain URL to the new subfolder page? Our current local pages subdomain set up: stores.websitename.com How we plan on adding our new local subfolder set-up: websitename.com/stores/state/city/storelocation Any and all help is appreciated.
Intermediate & Advanced SEO | | SEO.CIC0 -
How should I handle URL's created by an internal search engine?
Hi, I'm aware that internal search result URL's (www.example.co.uk/catalogsearch/result/?q=searchterm) should ideally be blocked using the robots.txt file. Unfortunately the damage has already been done and a large number of internal search result URL's have already been created and indexed by Google. I have double checked and these pages only account for approximately 1.5% of traffic per month. Is there a way I can remove the internal search URL's that have already been indexed and then stop this from happening in the future, I presume the last part would be to disallow /catalogsearch/ in the robots.txt file. Thanks
Intermediate & Advanced SEO | | GrappleAgency0 -
Does anyone know why my website's domain authority has dropped from 51 to 49
However this does not seem to be in isolation. All of my competitors websites have taken a similar 1 or 2 points hit. I am thinking that as an industry we may have been affected by a mutual linking site being taken down, redesigned or just loosing its own domain authority. We do rank well for our keywords and we have been on a continual rise since I took over in January, we do a little bit of a guest blogging and I am trying to build links to the site but I am doing it slowly. Would anyone else have an idea on what has happened that would cause 4 sites in the same industry to take a 1 or 2 point hit? Thanks, Emmet
Intermediate & Advanced SEO | | CertificationEU1 -
What's new with SEO in last 6 months?
Hi, I've been away from the SEO scene for about 6 months now. I was wondering if anyone could summerise what the big changes are and how one needs to approach an SEO strategy now compared to last year before this Penguine (?) update.
Intermediate & Advanced SEO | | LoveChicken0 -
301 Redirect All Url's - WWW -> HTTP
Hi guys, This is part 2 of a question I asked before which got partially answered; I clicked question answered before I realized it only fixed part of the problem so I think I have to post a new question now. I have an apache server I believe on Host Gator. What I want to do is redirect every URL to it's corresponding alternative (www redirects to http). So for example if someone typed in www.mysite.com/page1 it would take them to http://mysite.com/page1 Here is a code that has made all of my site's links go from WWW to HTTP which is great, but the problem is still if you try to access the WWW version by typing it, it still works and I need it to redirect. It's important because Google has been indexing SOME of the URL's as http and some as WWW and my site was just HTTP for a long time until I made the mistake of switching it now I'm having a problem with duplicate content and such. Updated it in Webmaster Tools but I need to do this regardless for other SE's. Thanks a ton! RewriteEngine On RewriteBase / RewriteCond %{HTTP_HOST} ^www.yourdomain.com [NC] RewriteRule ^(.*)$ http://yourdomain.com/$1 [L,R=301]
Intermediate & Advanced SEO | | DustinX0 -
What's your best hidden SEO secret?
Don't take that question too serious but all answers are welcome 😉 Answer to all:
Intermediate & Advanced SEO | | petrakraft
"Gentlemen, I see you did you best - at least I hope so! But after all I suppose I am stuck here to go on reading the SEOmoz blog if I can't sqeeze more secrets from you!9