Why my competitor have a Page Authority lower then mine, but still in the best position?

[MarcioMoura]

Hello Guys, my situation is:

I have more Page Autority

More Backlinks

More Root Autority

But my competitor still in a better position then mine!

How it´s possible?

Tks

[NakulGoyal]

Tks, is it just for 1 keyword or a lot of keywords / URLs combinations that you are noticing the off-page strengths being strong but still not ranking. To me it's an opportunity to do the architecture SEO Audit and see what you can do to help the entire website, structural changes. If it's just 1-2 pages, then copy optimization, meta optimization on that page along.

I hope this helps.

[JaredMumford]

Hi Marcio -

Please see the comments that I and other SEOMozers made in this question from yesterday:

http://www.seomoz.org/q/how-can-competition-outrank-you-if-your-site-has-better-domain-page-authority-more-links-and-more-social-sharing

To sum, Authority is a great indicator of SEO and inherent domain properties (age etc), but does not dictate how Google ranks a site. Consider if your site tanked due to a Google Update - your DA or PA would not change.

In almost every case, the competitor has one or all of the following:

More unique, informative pages indexed surrounding the keyword you are being out-positioned for;

More relevant backlinks - if you have better links with more authority, and more links, you can still be out-positioned if your competitor has relevant authority links.

On page advantage - your site is not optimized with on page elements as well as your competitor.

Either of these scenarios can be the cause.

[KeriMorgret]

Any number of reasons, from as diverse as you have your entire site blocked in robots.txt, to you are targeting one particular country in Google Webmaster Tools and your competitor is not targeting a specific country, to they have 400 pages and you have 10 pages, etc.

There's more than just a couple of numbers that determine rankings. Your backlinks may be low quality, and your competitor may have backlinks from the White House. There are all kinds of reasons, and we're just making guesses without knowing the URL of you or your competitor.

[goodlegaladvice]

There page is probably more targeted to the keyword