Our Site's Content on a Third Party Site--Best Practices?
-
One of our clients wants to use about 200 of our articles on their site, and they're hoping to get some SEO benefit from using this content.
I know standard best practices is to canonicalize their pages to our pages, but then they wouldn't get any benefit--since a canonical tag will effectively de-index the content from their site.
Our thoughts so far:
-
add a paragraph of original content to our content
-
link to our site as the original source (to help mitigate the risk of our site getting hit by any penalties)
What are your thoughts on this? Do you think adding a paragraph of original content will matter much? Do you think our site will be free of penalty since we were the first place to publish the content and there will be a link back to our site?
They are really pushing for not using a canonical--so this isn't an option. What would you do?
-
-
Google doesn't say 'don't syndicate content' they say 'syndicate carefully' and include a link back to the original source: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=66359
-
I think our site would be fine given that:
a) we published the content first (its already been indexed in google)
b) this is content syndication -- not scraping. We are permitting our client to use our content.
c) there will be a link back to us, in the form of a byline, to identify us as the original source of each article.
This is a major client for us, and they really don't want to use the canonical tag, so I''m looking for advice/ best practices / ideas
-
Michelle - HOLD ON there!
URL suicide right there!
No way at all do you want to post duplicate content - even spun content.
Authentic, Authentic Authentic!
Plus in a post penguin/panda world - you are really walking on thin ice.
Grey hat + Black hat = no hat of mine.
Trust me - getting authentic content from a client will be like getting a hamburger at a veagan road side vendor - but YOU GOT TO!
Your pal,
Chenzo
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Old site penalised, we moved: Shall we cut loose from the old site. It's curently 301 to new site.
Hi, We had a site with many bad links pointing to it (.co.uk). It was knocked from the SERPS. We tried to manually ask webmasters to remove links.Then submitted a Disavow and a recon request. We have since moved the site to a new URL (.com) about a year ago. As the company needed it's customer to find them still. We 301 redirected the .co.uk to the .com There are still lots of bad links pointing to the .co.uk. The questions are: #1 Do we stop the 301 redirect from .co.uk to .com now? The .co.uk is not showing in the rankings. We could have a basic holding page on the .co.uk with 'we have moved' (No link). Or just switch it off. #2 If we keep the .co.uk 301 to the .com, shall we upload disavow to .com webmasters tools or .co.uk webmasters tools. I ask this because someone else had uploaded the .co.uk's disavow list of spam links to the .com webmasters tools. Is this bad? Thanks in advance for any advise or insight!
Intermediate & Advanced SEO | | SolveWebMedia0 -
Tools to scan entire site for duplicate content?
HI guys, Just wondering if anyone knows of any tools to scan a site for duplicate content (with other sites on the web). Looking to quickly identify product pages containing duplicate content/duplicate product descriptions for E-commerce based websites. I know copy scape can which can check up to 10,000 pages in a single operation with Batch Search. But just wondering if there is anything else on the market i should consider looking at? Cheers, Chris
Intermediate & Advanced SEO | | jayoliverwright0 -
What was your experience with changing site url's?
I work with a company that is about to move to a new platform. Because the category and page structure is different every almost every url but the home page will need to be 301 redirected. I know how to do this and am pretty sure I will find and fix 99% ahead of time and not have too many 404's showing up in webmaster tools to clean up. My question is has anyone who is reading this post had to do this before and what was your experience with organic traffic after you made the switch. I am predicting that even if I successfully redirected 100% of the url's there would be some loss for a couple of months just due to the fact that we are making a major change. My bosses are asking if there will be any loss and I need to tell them what to expect.
Intermediate & Advanced SEO | | KentH0 -
Does DMCA protection actually improve search rankings (assuming no one's stolen my content)
Hello Moz Community, I had a conversation with someone who claimed that implementing a DMCA protection badge, such as those offered at http://www.dmca.com/ for $10/mo, will improve a site's Google rankings. Is this true? I know that if my content is stolen it can hurt my rankings (or the stolen content can replace mine), but I'm asking if merely implementing the badge will help my rankings. Thanks! Bill
Intermediate & Advanced SEO | | Bill_at_Common_Form0 -
What's the best internal linking strategy for articles and on-site resources?
We recently added an education center to our site with articles and information about our products and industry. What is the best way to link to and from that content? There are two options I'm considering: Link to articles from category and subcategory pages under a section called "related articles" and link back to these category and subcategory pages from the articles: category page <<--------->> education center article education center article <<---------->> subcategory page Only link from the articles to the category and subcategory pages: education center article ---------->> category page education center article ---------->> subcategory page Would #1 dilute the SEO value of the category and subcategory pages? I want to offer shoppers links to more information if they need it, but this may also take them away from the products. Has anyone tested this? Thanks!
Intermediate & Advanced SEO | | pbhatt0 -
Best way to transfer pagerank from one site to another
We currently own two sites (with unique domains) that accomplish a similar goal, but are completely different (so there's no duplicate content, etc) and were developed independently. Both sites have very good pagerank due to great press and inbound links over several years. Also both have thousands of pages and get a lot of inbound deep links. We plan on shutting one of the sites down so we can focus on the other. We'd like to transfer as much traffic and SEO/pagerank value from the one we're shutting down to the one we're continuing to focus on. What's the best way to do that? Should we just do a 301 redirect? Or keep the site running in some diminished form and link it to the site we're focusing on? I saw SEOmoz has a good guide on moving sites http://www.seomoz.org/learn-seo/redirection which recommends a 301 redirect, but I wanted to see if the same applies when merging sites as we are in this case.
Intermediate & Advanced SEO | | 212areacode0 -
Why are our sites top landing pages URL's that no longer exist and retrun 404 errors?
Digging through analytics today an noticed that our sites top landing pages are for pages that were part of the old www.towelsrus.co.uk website taken down almost 12 months ago. All these pages had the 301 re-directs which were removed a few months back but still have not dropped out of Googles crawl error logs. I can't understand why this is happening but almost certainly the bounce rate on these pages (100%) mean we are loosing potential conversions. How can I identify what keywords and links people are using to land on these pages?
Intermediate & Advanced SEO | | Towelsrus0 -
How are pages ranked when using Google's "site:" operator?
Hi, If you perform a Google search like site:seomoz.org, how are the pages displayed sorted/ranked? Thanks!
Intermediate & Advanced SEO | | anthematic0