Unnatural Link Profile
-
Hi All,
We are about to take on a new client whose site has been penalised for having a very unnatural link profile. They have over 1k links, which have 5 differing anchor texts, though the majority leans towards one particular phrase.
Their previous SEO company had done this for them and the strategy worked, keeping them in the top 3 for most phrases, until Penguin. Now they reside in the 70-100 ranks.
My initial though is we need to get rid of a lot of these links, however its going to be labour intensive and as we all know, labour is expensive.
The website is nicely designed and has lots of great unique content. Its just the link profile letting it down.
My question is;
If this were your client, what would you recommend? A link removal program which could take a long time and be very expensive or would you recommend that they start again and build a new site, also expensive and time consuming.
or would you suggest something different?
If anyone knows of any Link removal people who have done a good job in the past I'd love to get some contact details.
Thanks
Aran
-
If its 1K, LinkDelete can probably do it for about $400-$500.
But the main problem is that the links aren't guaranteed to be removed. Its based on cooperation of those webmasters, which usually are not helpful.
Another big problem is that this is a gamble.
1- You don't know if the links can be removed (uncooperative webmasters)
2- Even if you remove a good portion of links, it doesn't GUARANTEE an accepted reconsideration from Google.
-
Thanks William.
The client will not be happy to start over again, but I cannot see them being happy to spend money deleting links which they paid the last guys to implement!
you know what clients are like!!
Its a tough call! I'll check out the services you mentioned, thanks.
-
Hi Aran,
Some link removal services are rmoov and linkdelete. Google those to find exact site.
As for using a new domain, it is brought up a lot. It really varies for what your client's goals are and what you hope to achieve. The site was previously ranking at 3 but that was with spammy links. Now without those links would they still rank? Probably not.
If the site has SOME good links I'd suggest keeping the domain and removing those 1k links as it is not THAT bad if they are on same domains. But getting them removed is a hard task.
If the site has no good links and the domain isn't anything special like an EMD, I'd say just dump it. This is assuming the domain is not anything important like brand name.
You will have to consult with your client and see what they want and what their budget is. Removing links is hella annoying. LinkDelete does a lot of it for you and customer service is good overall.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why Google not disavow some bad links
I have submitted bad links that I want to disavow on google with the Moz Pro hight spam score. Its almost 4 months completed yet I have a bad link that exists with high spam score any solution? https://fortniteskinsgenerator.net/
White Hat / Black Hat SEO | | marktravis0 -
Subtle line of asking links for money/service/benefits
Hello here, I am putting down a link building strategy according to the latest "good practices" and Google recommendations, but I find myself often confused. For example, I'd like to implement the technique suggested by Rand on his article below: https://moz.com/blog/headsmacking-tip-1-link-requests-in-order-confirmation-emails But if you look at the comments, a user suggests to "ask for links in exchange of discounts", and everyone there applaud him for the idea (Rand included). But, wait a second... am I the only one realizing that now days Google discourage to ask for links for "money, services, or any other kind of 'offered' benefit"? So.. where to draw the line here? Here are other examples that I am not sure are "safe" in link building: 1. Ask for links in exchange of a free Membership on a site (where usually a Membership is sold for a price) 2. Ask for links in exchange of exposure (isn't this a sort of "link exchange"?) 3. Ask for link in exchange of "anything else you can think of", even if necessarily doesn't involve money (i.e. for a "certified site badge", for a free e-book, or anything else) I'd really like to know your thoughts on this very sensitive issue. Thank you in advance to anyone for helping me to understand.
White Hat / Black Hat SEO | | fablau1 -
Value / Risk of links in comments (nofollow)
Recently I noticed a couple of comments on our blog that seemed nice and relevant so I approved them. The site is wordpress and comments are configured nofollow. We don't get many comments so I thought "why not?". Today I got one and noticed they are all coming from the same IP. They all include urls to sites in the same industry as us, relevant sites and all different. Looks like an SEO is doing it for various clients. My question is what is the value of these nofollow links for the poster? Are these seen as "mentions" and add value to Google? And am I better off trashing them so my site is not associated? Thanks
White Hat / Black Hat SEO | | Chris6610 -
Link Removal and Disavow - Is Page Rank a sign directory is okay with Google
Hi, Currently cleaning up a clients link profile in preparation for disavow file and I have reached the stage where I am undecided on some directories as I don't want to remove all links. Is Page Rank an indication that Google is okay with a particular directory? For example the following domain is questionable, but has a PR of 3. Do I need to consider scrapping all such links in anticipation of future updates? http://www.easyfinddirectory.com/shopping-and-services/clothing http://www.toplocallistings.co.uk/Apparel/West_Midlands/Shropshire/ Thanks in advance Andy
White Hat / Black Hat SEO | | MarzVentures0 -
Do sitewide links from other sites hurt SEO?
A friend of mine has a pagerank 3 website that links to all my pages on my site on every page of his site. The anchor text of all these links are the title of each page that it links to. Does this hurt SEO? I can have him change to the links to whatever i want, so if it does hurt, what should i change the anchor text to if needed? Thanks mozzers! Ron
White Hat / Black Hat SEO | | Ron100 -
Need advice on best strategy for removing these bad links.
Heres the scenario... We recently took on a new client who's previous seo company had partaken in some dodgy link building tactics. They appear to have done some blog comment spam, very poorly. The situation we are now in is this: We have a site with an internal page deemed more important than the homepage (the homepage has 60 linking root domains and the internal page 879). It looks as though the previous seo company submitted a disavow request, theres a message in webmaster tools from a few weeks back saying it had been received, but no further correspondence. I have doubts as to whether this disavow request was done correctly... Plus im not sure that Google has issued the site a warning yet as they are ranking position one for the keyword on the internal page. Our clients want us to handle this in the correct manner, whether it be to simply ignore it and wait for Google to send a warning about the links, remove the offending internal page and leave a 404, or try to disavow the links that google doesnt know about yet from 800+ websites. Suggestions for the best practice for dealing with this situation? Any advice is much appreciated, Thanks, Hayley.
White Hat / Black Hat SEO | | Silkstream0 -
Does anyone know of a good link building case study? A B2B focus would be a plus
Looking for a solid analysis of a white-hat campaign that showed tangible results (if one exists).
White Hat / Black Hat SEO | | RiseSEO0 -
Ditching of spammy links - will it be of benefit?
Hi there. We have recently taken over the SEO for a five-star hotel who rank very well already for a lot of their main terms, largely down to the fact they have decent off-site strength (as yet very little on-page optimisation has been done, so they aren't appearing for some quite key terms). This off-page strength includes around 2000 links, giving the home page an authority of 63 in the OSE tool. However, upon looking at the links to check they were pointing to the most relevant page etc, I notice they have A LOT of spammy links, pointing to their site with anchor text like 'cheap cialis' or 'buy valium'. Clearly these aren't the kinds of links that should be pointing to a five-star hotel, but should I expect to see much of a drop by attempting to remove these links? We obviously want to clean their link portfolio up, but I'm not sure they would be too happy if all their top rankings disappeared - even if only temporarily, and even if done with the best intentions. I ask as none of the other sites we handle SEO for have had such a proliferation of these links, so I've not seen the ramifications in full. Any help would be much appreciated, along with advice on the best way to remove these links.
White Hat / Black Hat SEO | | themegroup0
