Is it possible to lose rank because my site's IP changed?
-
I manage a site on the 3dCart e-commerce platform. I recently updated the SSL certificate. Today, when I tried to log-in via FTP, I couldn't connect. The reason I couldn't connect was because my IP had changed.
Last week the site experienced almost across the board rankings drops on lmost every important keyword. Not gigantic drops, a lot just lost 2-4 postiions, but that's a lot when you were #2 and you drop to #4 or # 6.
Initially I thought it was because I was attempting to markup my product pages using structured data following guidelines from schema.org. I am not a coder so it was a real struggle, especially trying to navigate 3dCart's listing templates.
I thought the rankings drops were Google slapping me for bad code, but now I wonder....could I really have dropped down because of that IP address change?
Does anyone have a take on this? Thanks!
-
Okay, just heard back from 3DCart. The old IP and new IP are both USA. That being the case, I don't think that had anything to do with my ranking drop. Hopefully it's just a natural fluctuation.
Thanks Adam!
-
Thanks Adam. I know the EMD isn't an issue for us, and this site is extremely young (January of this year) and has never used any link schemes, link buying or any questionable SEO, so I'm not worried about Panda either. Just concerned that we held on to that #2 spot for a solid 6 months and then dropped.
I have heard that IP change most often doesn't effect SEO, unless the IP change moved to a different country. Since I am at the mercy of 3DCart, it's possible the country did change. I am trying to find out from them right now.
-
I would rate that as unlikely. If you got a new IP to get an SSL, you're probably on a static IP, so it's not likely you got an IP that bad players are using.
There were a couple updates last week, including an EMD update and I believe a Panda refresh.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO's Structuring Your Work Week
Hi I wanted some feedback on how other SEO's structure their time. I feel as though I'm falling into the trap of fire fighting with tasks rather than working on substantial projects... I don't feel as though I'm being as effective as I could be. Here's our set up - Ecommerce site selling thousands of products - more of a generalist with 5 focus areas. 2 x product/merchandising teams - bring in new products, write content/merchandise products Web team - me (SEO), Webmaster, Ecommcerce manager Studio - Print/Email marketing/creative/photography. A lot of my time is split between working for the product teams doing KWD research, briefing them on keywords to use, checking meta. SEO Tasks - Site audits/craws, reporting Blogs - I try and do a bit as I need it so much for SEO, so I've put a content/social plan together but getting a lot of things actioned is hard... I'm trying to coordinate this across teams Inbetween all that, I don't have much time to work on things I know are crucial like a backlink/outreach plan, blog/user guide/content building etc. How do you plan your time as an SEO? Big projects? Soon I'm going to pull back from the product optimisation & try focussing on category pages, but for an Ecommerce site they are extremely difficulty to promote. Just asking for opinions and advice 🙂
Intermediate & Advanced SEO | | BeckyKey3 -
Help me to understand why this page doesn't rank
Hello everyone. I am trying to understand why most of my website category pages don't show up in the in the first 50 organic results on Google, despite my high website DA and high PA of those pages. We used to rank high a few years ago, not clear why most of those pages have almost completely disappeared. So, just to take one as an example, please, help me to understand why this page doesn't shows up in the first 50 organic search results for the keyword "cello sheet music": http://www.virtualsheetmusic.com/downloads/Indici/Cello.html I really can't explain why, unless we are under some sort of "penalization" or similar (a curse?!)... I have analyzed any possible metric, and can't find a logical explanation. Looking forward for your thoughts guys! All the best, Fab.
Intermediate & Advanced SEO | | fablau0 -
The images on site are not found/indexed, it's been recommended we change their presentation to Google Bot - could this create a cloaking issue?
Hi We have an issue with images on our site not being found or indexed by Google. We have an image sitemap but the images are served on the Sitecore powered site within <divs>which Google can't read. The developers have suggested the below solution:</divs> Googlebot class="header-banner__image" _src="/~/media/images/accommodation/arctic-canada/arctic-safari-camp/arctic-cafari-camp-david-briggs.ashx"/>_Non Googlebot <noscript class="noscript-image"><br /></span></em><em><span><div role="img"<br /></span></em><em><span>aria-label="Arctic Safari Camp, Arctic Canada"<br /></span></em><em><span>title="Arctic Safari Camp, Arctic Canada"<br /></span></em><em><span>class="header-banner__image"<br /></span></em><em><span>style="background-image: url('/~/media/images/accommodation/arctic-canada/arctic-safari-camp/arctic-cafari-camp-david-briggs.ashx?mw=1024&hash=D65B0DE9B311166B0FB767201DAADA9A4ADA4AC4');"></div><br /></span></em><em><span></noscript> aria-label="Arctic Safari Camp, Arctic Canada" title="Arctic Safari Camp, Arctic Canada" class="header-banner__image image" data-src="/~/media/images/accommodation/arctic-canada/arctic-safari-camp/arctic-cafari-camp-david-briggs.ashx" data-max-width="1919" data-viewport="0.80" data-aspect="1.78" data-aspect-target="1.00" > Is this something that could be flagged as potential cloaking though, as we are effectively then showing code looking just for the user agent Googlebot?The devs have said that via their contacts Google has advised them that the original way we set up the site is the most efficient and considered way for the end user. However they have acknowledged the Googlebot software is not sophisticated enough to recognise this. Is the above solution the most suitable?Many thanksKate
Intermediate & Advanced SEO | | KateWaite0 -
404's and Ecommerce - Products no longer for sale
Hi We regularly have products which are no longer sold and discontinued. As we have such a large site, webmaster tools regularly picks up new 404's. These 404 pages aren't linked to from anywhere on the site any longer, however WMT will still report them as errors. Does this affect site authority? Thank you
Intermediate & Advanced SEO | | BeckyKey0 -
Should we use URL parameters or plain URL's=
Hi, Me and the development team are having a heated discussion about one of the more important thing in life, i.e. URL structures on our site. Let's say we are creating a AirBNB clone, and we want to be found when people search for apartments new york. As we have both have houses and apartments in all cities in the U.S it would make sense for our url to at least include these, so clone.com/Appartments/New-York but the user are also able to filter on price and size. This isn't really relevant for google, and we all agree on clone.com/Apartments/New-York should be canonical for all apartment/New York searches. But how should the url look like for people having a price for max 300$ and 100 sqft? clone.com/Apartments/New-York?price=30&size=100 or (We are using Node.js so no problem) clone.com/Apartments/New-York/Price/30/Size/100 The developers hate url parameters with a vengeance, and think the last version is the preferable one and most user readable, and says that as long we use canonical on everything to clone.com/Apartments/New-York it won't matter for god old google. I think the url parameters are the way to go for two reasons. One is that google might by themselves figure out that the price parameter doesn't matter (https://support.google.com/webmasters/answer/1235687?hl=en) and also it is possible in webmaster tools to actually tell google that you shouldn't worry about a parameter. We have agreed to disagree on this point, and let the wisdom of Moz decide what we ought to do. What do you all think?
Intermediate & Advanced SEO | | Peekabo0 -
After reading of Google's so called "over-optimization" penalty, is there a penalty for changing title tags too frequently?
In other words, does title tag change frequency hurt SEO ? After changing my title tags, I have noticed a steep decline in impressions, but an increase in CTR and rankings. I'd like to once again change the title tags to try and regain impressions. Is there any penalty for changing title tags too often? From SEO forums online, there seems to be a bit of confusion on this subject...
Intermediate & Advanced SEO | | Felix_LLC0 -
What's your daily SEO checklist?
First thing every morning I login to Google Webmaster tools looking for any errors, review data, sites linking to us, etc. I then login to Google Analytics and SEOMOz to check traffic to our terms to see if there have been any changes that need to be addressed. What's your daily checklist?
Intermediate & Advanced SEO | | Prospector-Plastics1 -
Anyone managed to change 'At a glance:' in local search results
On Google's local search results, i.e when the 'Google places' data is displayed along with the map on the right hand side of the search results, there is also an element 'At a glance:'
Intermediate & Advanced SEO | | DeanAndrews
The data that if being displayed is from some years ago and the client would if possible like it to reflect there current services, which they have been providing for some five years. According to Google support here - http://support.google.com/maps/bin/answer.py?hl=en&answer=1344353 this cannot be changed, they say 'Can I edit a listing’s descriptive terms or suggest a new one?
No; the terms are not reviewed, curated, or edited. They come from an algorithm, and we do not help that algorithm figure it out. ' My question is has anyone successfully influenced this data and if so how.0
