Buying Expired Domains
-
Recently i was looking to buy some good quality Expired Domains.
But while performing site and links query on such domains in google, none of the domains are showing any links or pages indexed in Google but the same domains are showing hundreds of links in opensiteexplorer for that domains.
So does Google has started devaluing expired domains or will expired domains recover all their rankings after re registration by us.
-
You need to be careful when purchasing a dropped domain that appears to be too good (short name, no hyphens, competitive keyword phrase)
a) take a look at what the site used to be in archive.org (the wayback machine) and take a look at if anything shady was going on
b) if you are buying it as a regular domain and not paying a premium price, set up a dummy site and get it indexed then see if it ranks for it's domain name and also using the site command site:domainname.com. If it's not ranking it's penalized, if it's not getting indexed it's banned.
c) If a site has been hit by Google it's done, at least until someone unwinds the penalty. Just dropping it and picking it up doesn't change the fact that it was penalized, otherwise everyone would be doing that to get out of penalties. So just be aware of that if planning on buying a premium domain so you don't get burnt.
If links are pointing to a expired domain it's like they are 404'ing but once the site goes live again those links are passing PR to that site.
-
This depends on the domain and the aftermarket process, can be hit and miss, the question should always be is this investment going to get me a return on my time and money. I often ask if I am doing this why is nobody else after this domain and if there is not keyword, cpc and other data to justify a purchase I'll back away. Keyword related expiring domains would be a better bet than just expiring domains with links.
-
Hi Amit,
I have owned a ecommerce domain since 2004 at times due to financial issues I had turned the site off (redirected everything to a maintenance page), for 6 months to even a year and half once. Oddly enough after the year and half time, I turned off the maintenance page and within 24 hours I already had customers buying from me again.
That isn't the same as expired since I always renewed my domain, but I was surprised on how quickly customers returned after such a long time being down. Hope that helps a little.
-
It's not a good practice, so be careful and only pick relevant ones.
Whether or not they loose their ranking depends, but if they aren't indexed anymore, then their rating is probably gone.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using one domain for email and another domain for your website, but redirects...
Hello - We are rebranding and our new name is fairly lengthy. We own all main domain versions of our brand name - .com, .new and .org - There is a very high search volume for the new brand name as it is a merger of 2 popular existing brands so want to take advantage of that and use our full name within our website domain name. However, since the name is a little long as mentioned - 25 characters - we also own the 3 character acronym of the new brand so we are debating on using the acronym for our new email addresses. ie name@abc.com so it is user friendly. We would obviously redirect the acronym email domain to point to the longer website domain. Are there any negative SEO effects if we do that? Use the longer domain for the website and shorter acronym for our email? Thank you
Technical SEO | | KRBishopBh1 -
Old Redirected Domain is replacing my current domain on SERPs
Hello everyone, All of a sudden a 2 year old redirected domain is replacing my current domain for 2 weeks now, my site is apitus.com and my old domain is aptitus.pe (the redirect is still working), however this only happens on my country google results (google.com.pe), if you check my site on google.com, everything looks ok even with a sitelink, which I no longer have on my country search results. Back to the issue, the first thing I thought was go to Search Console and take it out from the index, so I asked for access by uploading a file but since everything on that old site redirects to my current site I can't make such action. While still waiting for such access, is there anything else I could do?. Thanks in advance. PD: I'm adding the images of my SERPs CmzN8kY G3zZwwj
Technical SEO | | JoaoCJ0 -
Disavow links and domain of SPAM links
Hi, I have a big problem. For the past month, my company website has been scrape by hackers. This is how they do it: 1. Hack un-monitored and/or sites that are still using old version of wordpress or other out of the box CMS. 2. Created Spam pages with links to my pages plus plant trojan horse and script to automatically grab resources from my server. Some sites where directly uploaded with pages from my sites. 3. Pages created with title, keywords and description which consists of my company brand name. 4. Using http-referrer to redirect google search results to competitor sites. What I have done currently: 1. Block identified site's IP in my WAF. This prevented those hacked sites to grab resources from my site via scripts. 2. Reach out to webmasters and hosting companies to remove those affected sites. Currently it's not quite effective as many of the sites has no webmaster. Only a few hosting company respond promptly. Some don't even reply after a week. Problem now is: When I realized about this issue, there were already hundreds if not thousands of sites which has been used by the hacker. Literally tens of thousands of sites has been crawled by google and the hacked or scripted pages with my company brand title, keywords, description has already being index by google. Routinely everyday I am removing and disavowing. But it's just so much of them now indexed by Google. Question: 1. What is the best way now moving forward for me to resolve this? 2. Disavow links and domain. Does disavowing a domain = all the links from the same domain are disavow? 3. Can anyone recommend me SEO company which dealt with such issue before and successfully rectified similar issues? Note: SEAGM is company branded keyword 5CGkSYM.png
Technical SEO | | ahming7770 -
Does a sub-domain benefit a domain...
I have seen some mixed comment as the whether a sub-domain would benefit from the authority built up by its domain... but does a domain benefit from a sub-domain?
Technical SEO | | Switch_Digital0 -
Merge two different domains into one
Hi all SEO folks We want to merge two different domains into one. The products are similar to each other but domain1 is the online product and domain2 is the offline version of the product (new launced product). Both the domains have the domain Authority 47 but domain1 is optimized to the online product and most keywords (branded keywords) are in top 3 , where as the domain2 has been used for another concept which has now been closed down (beginning of may), and replaced with the offline product. To boost the sale of the offline product, we want to move the content from domain1(online product) to domain2(offline product), and off course we want to keep the ranking in top 3. So this is what I know I have to do: Redirect 301 from old content url to new content url, contact external domains and ask them to link to the new domain. Furthermore I read that it is important to place everything from the old site exactly the same way on the new site (and keep the content the same), and that way keep the internal url structure/linkjuice. This is were my question comes in. If we move all the content to the exactly same location on the new site, there will be way to many links on the frontpage and the new offline product won't have the dominating position.
Technical SEO | | Bulpen
Do any of you have experience with moving the content from one domain1.com to domain2.com/online and still be able to keep the ranking in SERP, or would you recommend always to move the content from root to root? Ps: Sorry about my English. English is not my main language. Hope you understand my question anyway :).0 -
Parking Domains
I currently have a website domain.com.au, an American branch of the company who own domain.com are currently having their site built and want to forward there domain.com to domain.com.au while construction is taking place. Are there any negative effects to parking the domain.com on my domain.com.au? What is the best method to do this without causing any problems for my domain.com.au?
Technical SEO | | Pork0 -
301 Redirect Domain or 301 Redirect Domain + Interior Pages
Hello - My company acquired another company in our industry and our IT team immediately set up the acquired companies domain name as a an alias to our site. This created a duplicate version of our website under another domain name and Google started ranking interior pages from the aliased acquired site for several top keywords that were previously held by our real site. Should we 301 redirect just the top level domain name of the acquired site to the real site or 301 redirect the top level domain name and the interior pages on the acquired site to help ensure that our real domain will take back the rankings it once had? Thanks!
Technical SEO | | Room2140 -
Domain Masking with New Keyword-Rich Domains
Hello, friends. We have an ecommerce site and we also own several keyword-rich domains but haven't done anything with them yet. Is there any value in using domain masking to point them to either product pages or special landing pages on our primary ecommerce site? Here's an example: Primary site is widgetzone.com Keyword rich URL is acmewidget.com (which is totally blank and isn't indexed) It could point to our category page for Acme Widgets: widgetzone.com/category/acme-widgets or it could point to a new landing page: widgetzone.com/acme-widgets My concern is that because the keyword-rich URL hasn't been utilized at all there's really no point in redirecting it. I'm of the mind that it's either going to be ineffective at best or a duplicate content issue at worst. What do you guys think? As a follow-up, if we don't redirect these domains, what should we do with them? Just try to sell them off rather than create totally new sites?
Technical SEO | | jbreeden0