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Google Analytics - paid & unpaid visits messed up
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I guess Google Analytics messes up my paid and unpaid visits. In the list of top 10 kw's sending non-paid traffic it shows 5 very short kw's that we don't rank for at all (checked with RankTracker - we are not in first 50 search results). But these are the kw's we advertise for...
One more proof: Webmaster Tools 'Search queries' shows 10 times less 'Clicks' from organic search than Google Analytics.
Is there anyone who is experiencing this kind of problems with GA? Is there anything you can do with it?
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Is your adwords tagged and linked? Also do you have any traffic coming in as google/cpc or it is all google/organic?
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I know we are talking basics here but have you made sure that you have your Adwords account linked to your Analytics account?
Also what I tend to do is to create seperate profiles for different types of traffic so that I can get an overview easily from the Analytics overview page and I find it easier than segmentation for reports. Here is what I do for those that are interested:
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Returning Visitors Profile - create custom filter (include) on visitor type and type in "returning"
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New Visitors Profile - create custom filter (include) on visitor type and type in "new"
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Paid Visitors Profile - create custom filter (include) on campaign medium and type in "cpc|ppc"
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Organic Visitors Profile - create custom filter (include) on campaign medium and type in "orgnaic"
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Social Media Visitors - there are alot of filters on this one!
By doing this I have never had any data issues with one profile merging with another
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Can you tell us the keywords you suspect are sending traffic from paid ads and also your url?
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Pros and cons? Have a great day Fredrik0
