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I know this is a bit of a difficult one to answer but would appreciate some opinions.

Hello, We need to find out if links that we setup, which are older than 12 months hold any value? Do new links hold more value than old ones and therefore should we let the old links become inactive? If we do let the links become inactive after 12month will that effect the PA/DA of the site?

Hello, We need to find out if links that we setup, which are older than 12 months hold any value? Do new links hold more value than old ones and therefore should we let the old links become inactive? If we do let the links become inactive after 12month will that effect the PA/DA of the site?

Yoast is great as David Defoe says below.

The canonical HTML tag could be used to specify the proper canonical homepage URL.

http://googlewebmastercentral.blogspot.com/2009/02/specify-your-canonical.html

Look at where your links are coming from and try and get rid of any links that may come from spammy websites.

These could be websites that have many outbound links which bear no relation to each other or Sites which have no relation in subject matter to your website.

I recently checked my link profile and found loads of links from Forex trading sites, which all appeared to be really spammy! Cleaned up and saw my SERPs rise back into top 10!

In my experience it sounds like your link profile could be letting you down. Use OSE to analyse your links and try and clean it up.

Hi Ryan,

Yes the Link management system is a custom development. once we have it working for us as an agency we intend to white label it and release for others to use under license.

Only credible related sites! we have been down THAT road too many times!

We too use link builders in India to build links for us across 60+ terms for various clients and managing them is a nightmare.

We recently embarked on a project with our developers to create a Link Management system. The system allows a link builder to log in and 'Post' a link, which is then crawled and checked a number of times over the coming weeks. New links that are found are then confirmed and reports can be produced by client/link builder to show how many new links have been established, thus how many we should pay for. We also linked into SEOmoz API to grab the URLs PA/DA scores so we can monitor quality.

Our clients can also log in and monitor their link campaign progress, which saves use a time consuming report at the end of each month.

My favourite part is the Link Atrophy report which highlights links that have dropped off/disappeared since the last crawl. It gives me an error code for each link to say why the link wasn't found, such as 404 for the linking page is gone, 500 for server error and others for the link just isn't active anymore.

Its proving very useful and a fantastic time saving tool. Not bad for a weeks worth of dev time.

Thanks for your response. You make some interesting points regarding your competitors ranking despite the Dupe content.

Really appreciate your input,

Regards

Aran

Hi Simon,

Sound advice, after a few days of head scratching I worked with the developers to create a new routine that generates page titles as products are added to the site. There are way to many products to handle it manually so the programmatic approach is a must.

We have managed to vary the page titles enough with the data we have to generate 'near' unique page titles and meta descriptions.

I just wondered how others may do it.

Cheers for your input Simon.

Regards

Aran

EDIT: correcting my typos

Hi,

Try Google Insights (http://www.google.com/insights/search/), you can do a search over various time frames, get a graph to visualise traffic levels over time and download the data to CSV for Excel.

Cheers,

Aran

Never used Marketwire, however I use PR Web regularly for syndicating clients press release. I like the service, I get a good spread of sites publishing articles and a decent amount of links (embedded in the article through PR Webs online editor).

In my experience it sounds like your link profile could be letting you down. Use OSE to analyse your links and try and clean it up.

I always prefer the pipe for the following reasons, though I don't think it has any specific SEO value.

a) its reader friendly

b) its a natural separator

c) as Seth says below, it looks cool!

d) Whats good for SEOmoz is good for me!

Hi, your question led me on an interesting trip though Google help, revisiting the basics of analytics.

Google define the Bounce Rate as:

"Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page" - Google Webmaster Help http://bit.ly/gPPNPj - This makes me think of single page sites, do they have 100% bounce rate?

Heres a look at how Google Analytics performs it calculations. http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=77234

What I took from this is that all visitor times are taken and averaged, bounce or not.

Cheers

Aran

Would it be possible to 'Archive' articles after the 1-6month period ?

Archive could just be a database flag that keeps the articles from appearing in Article index thus keeping the same url, but not clogging up main site with hundreds of links to expired articles?

Hi,

Making facebook apps for iframe is really simple, just like creating any webpage however you just have to take into account the width limitations of the iframe. You essentially host the page on your site and point the iframe to the approriate page.

Check out this resource: http://bit.ly/jFpqVX

This should get your started.

Good luck, and I'd love to see it when its done!

Cheers

Aran

Only used once and I abandoned it as it never gave me any actionable data, but youtube has a Tool similar to Adwords tool, only it focuses on Youtube rather than Google.

https://ads.youtube.com/keyword_tool

You could try the keyword difficult tool in SEOMoz research tools

http://pro.seomoz.org/tools/keyword-difficulty

It will give you a rough idea of the difficulty to rank and also the Page and Domain Authority of the top 10 competitors

Hi, As far as I'm aware, a sitemap is exactly that, A site map, thus they shouldn't be used to map URLs for mulitple domains.

To avoid duplicate content canonical references should be used.

Use a separate site map for each domain.