Google Analytics - paid & unpaid visits messed up
-
I guess Google Analytics messes up my paid and unpaid visits. In the list of top 10 kw's sending non-paid traffic it shows 5 very short kw's that we don't rank for at all (checked with RankTracker - we are not in first 50 search results). But these are the kw's we advertise for...
One more proof: Webmaster Tools 'Search queries' shows 10 times less 'Clicks' from organic search than Google Analytics.
Is there anyone who is experiencing this kind of problems with GA? Is there anything you can do with it?
-
Is your adwords tagged and linked? Also do you have any traffic coming in as google/cpc or it is all google/organic?
-
I know we are talking basics here but have you made sure that you have your Adwords account linked to your Analytics account?
Also what I tend to do is to create seperate profiles for different types of traffic so that I can get an overview easily from the Analytics overview page and I find it easier than segmentation for reports. Here is what I do for those that are interested:
-
Returning Visitors Profile - create custom filter (include) on visitor type and type in "returning"
-
New Visitors Profile - create custom filter (include) on visitor type and type in "new"
-
Paid Visitors Profile - create custom filter (include) on campaign medium and type in "cpc|ppc"
-
Organic Visitors Profile - create custom filter (include) on campaign medium and type in "orgnaic"
-
Social Media Visitors - there are alot of filters on this one!
By doing this I have never had any data issues with one profile merging with another
-
-
-
Can you tell us the keywords you suspect are sending traffic from paid ads and also your url?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to do Google Multivariate Testing via Google Tag Manager with Universal Analytic?
Hello All, How to do Google Multivariate Testing via Google Tag Manager with Universal Analytic? Thanks!
Reporting & Analytics | | dsouzac0 -
Would updating Meta Titles affect Google analytics tracking?
Hi All, I need a little bit of help. We need to optimize our blog's articles Meta titles for SEO which all exceed 100 characters. I was told that if we change the titles, google analytics would split the tracking pages and count the data as 2 pages (old title and new title). Has any of you have this experience before and if so, is there a way to avoid google analytics counting this as two pages? Thanks in advance! Viviana http://analyteguru.com/ http://analyteguru.com/ http://analyteguru.com/
Reporting & Analytics | | mchoi0 -
Help Blocking Crawlers. Huge Spike in "Direct Visits" with 96% Bounce Rate & Low Pages/Visit.
Hello, I'm hoping one of you search geniuses can help me. We have a successful client who started seeing a HUGE spike in direct visits as reported by Google Analytics. This traffic now represents approximately 70% of all website traffic. These "direct visits" have a bounce rate of 96%+ and only 1-2 pages/visit. This is skewing our analytics in a big way and rendering them pretty much useless. I suspect this is some sort of crawler activity but we have no access to the server log files to verify this or identify the culprit. The client's site is on a GoDaddy Managed WordPress hosting account. The way I see it, there are a couple of possibilities.
Reporting & Analytics | | EricFish
1.) Our client's competitors are scraping the site on a regular basis to stay on top of site modifications, keyword emphasis, etc. It seems like whenever we make meaningful changes to the site, one of their competitors does a knock-off a few days later. Hmmm. 2.) Our client's competitors have this crawler hitting the site thousands of times a day to raise bounce rates and decrease the average time on site, which could like have an negative impact on SEO. Correct me if I'm wrong but I don't believe Google is going to reward sites with 90% bounce rates, 1-2 pages/visit and an 18 second average time on site. The bottom line is that we need to identify these bogus "direct visits" and find a way to block them. I've seen several WordPress plugins that claim to help with this but I certainly don't want to block valid crawlers, especially Google, from accessing the site. If someone out there could please weigh in on this and help us resolve the issue, I'd really appreciate it. Heck, I'll even name my third-born after you. Thanks for your help. Eric0 -
Tag Manager & Universal Analytics Code - Do you need both?
Hi Mozzers I've created a container for a domain in Google Tag Manager. Within that container I've created a tag for universal analytics with track type "Page view" and the firing rule "all pages". Can I then replace the Universal Analytics code with the tag manager code? Would it still track all the normal data in Google Analytics? There are no events setup up yet so that's not a concern but there are goals setup tracking which are triggered by a page view. Would they be affected? Thanks Anthony
Reporting & Analytics | | Tone_Agency1 -
When javascript is disabled, does a visit register goal completion in Google Analytics?
I'm looking for reasons why Google Analytics goal completions would appear to be fewer than the actual known number of online sales for a company, and I'm wondering if disabled javascript is likely to be the primary cause of a discrepancy. Thanks for any insight you have.
Reporting & Analytics | | williammarlow0 -
Google Analytics Myth?
Dear Moz-members, I have read several discussions regarding not to implement Google analytics on your website. Reason: Google is tracking your website behavior, for example you have a high bounce rate it will affect your rankings negative. See it as we are opening the doors too much to Google so it can have a negative impact on your online business, especially when your site is new and you are still building your credit. Because of this i have not chosen to install GA. What is your experience with this? Most of the time if i read analytics posts at Seomoz, people do have GA installed. I am also in doubt whether to switch over at GA, but then again mine site is relative new and i am still working on the negative bounce rate/daily visitors. Would like to hear from you pro's whether this is a myth or not 🙂 Thanks!
Reporting & Analytics | | mcweb0 -
What's the difference between landing pages and entrance pages on Google Analytics?
I'm confused about the difference between entrance pages and landing pages on Google Analytics. If I compare our search traffic to entrance pages with search traffic to landing pages it seems very similar -- but not identical. But this is probably because all of our GA analytics is sampled (we're a huge site). Can anyone help?
Reporting & Analytics | | CecilyP0 -
Looking for a Google Analytics expert
Looking to hire a Google Analytics expert for a project. Dealing with trying to track traffic across multiple domains and then work with the Ecommerce options. Contact Jeff Logan @ Avelient with costs and time frame for work. [personal information removed by editors. please contact via private message system to exchange information]
Reporting & Analytics | | Avelient0