Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Reporting & Analytics
    4. Google Analytics - paid & unpaid visits messed up

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Google Analytics - paid & unpaid visits messed up

    Reporting & Analytics
    4
    5
    2926
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Alexey_mindvalley
      Alexey_mindvalley last edited by

      I guess Google Analytics messes up my paid and unpaid visits. In the list of top 10 kw's sending non-paid traffic it shows 5 very short kw's that we don't rank for at all (checked with RankTracker - we are not in first 50 search results). But these are the kw's we advertise for...

      One more proof: Webmaster Tools 'Search queries' shows 10 times less 'Clicks' from organic search than Google Analytics.

      Is there anyone who is experiencing this kind of problems with GA? Is there anything you can do with it?

      1 Reply Last reply Reply Quote 0
      • DavidKonigsberg
        DavidKonigsberg last edited by

        Is your adwords tagged and linked? Also do you have any traffic coming in as google/cpc or it is all google/organic?

        1 Reply Last reply Reply Quote 0
        • MarkLoud
          MarkLoud last edited by

          I know we are talking basics here but have you made sure that you have your Adwords account linked to your Analytics account?

          Also what I tend to do is to create seperate profiles for different types of traffic so that I can get an overview easily from the Analytics overview page and I find it easier than segmentation for reports. Here is what I do for those that are interested:

          1. Returning Visitors Profile - create custom filter (include) on visitor type and type in "returning"

          2. New Visitors Profile - create custom filter (include) on visitor type and type in "new"

          3. Paid Visitors Profile - create custom filter (include) on campaign medium and type in "cpc|ppc"

          4. Organic Visitors Profile - create custom filter (include) on campaign medium and type in "orgnaic"

          5. Social Media Visitors - there are alot of filters on this one!

          By doing this I have never had any data issues with one profile merging with another

          1 Reply Last reply Reply Quote 0
          • Alexey_mindvalley
            Alexey_mindvalley @Entrusteddev last edited by

            http://theamericanmonk.com

            KW's:

            • the secret
            • law of attraction
            • positive thinking
            • positive thoughts
            1 Reply Last reply Reply Quote 0
            • Entrusteddev
              Entrusteddev last edited by

              Can you tell us the keywords you suspect are sending traffic from paid ads and also your url?

              Alexey_mindvalley 1 Reply Last reply Reply Quote 0
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • Johnroger

                Strange landing page in Google Analytics

                Hello MOZ Community, The website in question is https://x-y.com/ When i looked at the landing pages report in GA , x-y.com is appended at the end of every URL like this. https://x-y.com/x-y.com When i open the above URL in GA interface, it shows page not found. This is obvious as there is no such URL.
                The metrics like sessions, Users, Bounce rate all look good. In the property settings, The default URL is written like this http:// cell-gate.com (Please note that s is missing in property settings). But how is traffic tracked correctly How do i solve this problem. What settings should we change to make the landing pages report look ok Thanks

                Reporting & Analytics | | Johnroger
                0
              • Kevin.Monks

                What is Local SEO in Google Analytics (Organic Source)

                Recently, I saw "Local SEO" is mentioned as the organic source. Can someone please tell what is this and from where Google is fetching data for this source?

                Reporting & Analytics | | Kevin.Monks
                0
              • A_Q

                Collecting post codes / zip codes in Google Analytics - Terms of Service

                Hi Mozzers, Just reading up on Google Analytic's Terms of Service and wondering if collecting post codes / zip codes (from a website's 'Find my nearest...' tool) adhere's to the following: "You will not (and will not allow any third party to) use the Service to track, collect or upload any data that personally identifies an individual (such as a name, email address or billing information), or other data which can be reasonably linked to such information by Google." What do you think?

                Reporting & Analytics | | A_Q
                0
              • Khadija_K

                How to exclude traffic for a specific mobile device in Google Analytics view?

                Hi, Need help on how to exclude traffic for a specific mobile device in Google Analytics view. I have been searching and the only information available is excluding IP address of internal traffic. Is there any way to exclude traffic through a mobile MAC address?

                Reporting & Analytics | | Khadija_K
                0
              • b4cab

                What does 'Safari (in-app)' mean in Google Analytics browser traffic?

                Hi, can anyone explain what 'Safari (in-app)' refers to in my browser sources? Also, it has a very high bounce rate - any ideas why?

                Reporting & Analytics | | b4cab
                1
              • KarlMarxTheBear

                Google Analytics Real Time Not Working! :(

                Hello Everyone, Today, the real time feature in my google analytics stopped working. I am able to see that traffic is visiting my site, but not in real time. The real time count is usually at 0. But, there are some instances where real time will come back online, but there will be only 1 unique visitor.  At any given time, our website usually has 20 visitors or so..Has anyone encountered this issue? Where should i start looking for fixes? What are the possible problems? Thanks!

                Reporting & Analytics | | KarlMarxTheBear
                0
              • Kingalan1

                Set Up of Goal Tracking with Google Analytics-$750 a Fair Price????

                Greetings Moz Community! My firm operates commercial real estate website that contains 3-4 forms.  Each form represents a goals. Google Analytics has been set up for years, but it does not track these form completions/goals properly. My SEO firm has offered to configure Goals on Google Analytics for $750. Is this a fair price? If the set up takes one hour, I am really over paying. But if this is a complex project that may take 7-9 hours the pricing seems OK. Also, the SEO firm will require an additional $750 in the future to set up event tracking. Is this excessive? I might add that my developer will need to add code to my web site. My SEO company has proven reliable and accurate. I can go to sleep at night knowing they are doing a good job. Where as my Argentinian developers really try their best, but perhaps because of the language barrier, they can make mistakes from time to time. I am willing to pay a premium to ensure that the job is done correctly domestically, however I don't appreciate over paying. Is the $750 payment for setting up Google Analytics reasonable assuming the job is done well??? Thanks,
                Alan

                Reporting & Analytics | | Kingalan1
                0
              • Robert-B

                Totally Remove "localhost" entries from Google Analytics

                Hello All, In Google Analytics I see a bunch of traffic coming from "localhost:4444 / referral". I had tried once before to create a filter to exclude this traffic source, but obviously I did it wrong since it's still showing up. Here is the filter I have currently: Filter Name: Exclude localhost
                Filter Type: Custom filter > Exclude
                Filter Field: Referral
                Filter Pattern:  .localhost:4444.
                Case Sensitive: No Can anyone see what I'm doing wrong and give me a push in the right direction? Thanks in advance!

                Reporting & Analytics | | Robert-B
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.