[eCommerce Issues] Having a tough time writing content for product color variations. Any recommendations?
-
wow, after being hit with panda i'm having a real tough time with this issue. Maybe i'm going about it the wrong way..
How can i possibly write unique content for all of these different colors of the same product?...
http://www.suddora.com/green-sweatbands-wholesale-green-wristbands.html
http://www.suddora.com/pink-sweatbands-wholesale-pink-wristbands.html
http://www.suddora.com/black-sweatbands-wholesale-black-wristbands.html
http://www.suddora.com/green-headbands-wholesale-pricing-available.html
http://www.suddora.com/pink-headbands-wholesale-pricing-available.html
http://www.suddora.com/black-headbands-wholesale-pricing-available.html
Should i be going about this a different way?
Thanks,
Paul
-
Unless you want to go to the trouble of making unique content for each page, I would suggest combining into a single page
Although, If it was me, Id make the webs best page about pink sweatbands, so good and so over the top that it attracted its own links - think of this https://www.google.co.uk/search?q=opink%20swetabands&rlz=1C1CHFX_enGB502GB502&sugexp=chrome,mod%3D14&um=1&ie=UTF-8&hl=en&tbm=isch&source=og&sa=N&tab=wi&ei=iUZzUNTjAu3C0AX48IEo&biw=1280&bih=923&sei=i0ZzUJH7H6PB0QWFpYGoDQ as a page on your website. It would be amazing!
S
-
Hi Paul,
As an e-commerce SEO I feel your pain! I am not sure what platform your store is running on, but is it possible to consolidate all the different colors onto one sweater page and allow customers to select the color via a drop down box (usually referred to as "options" in e-commerce back ends) ? This would in essence create a hub page where you would just have to write great copy once, and include the colors. Now, if you are like most e-commerce sites, every color and ever size has its own SKU. You of course have to add them to your products database, but there should be a way to make it so they don't actually display as product pages. You then associate the SKU with the specific option (i.e. Medium size, color Red) and when a customer selects that options, that specific SKU is what is added to their cart.
Hope that helps!
Dana
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate content on product pages
Hi, We are considering the impact when you want to deliver content directly on the product pages. If the products were manufactured in a specific way and its the same process across 100 other products you might want to tell your readers about it. If you were to believe the product page was the best place to deliver this information for your readers then you could potentially be creating mass content duplication. Especially as the storytelling of the product could equate to 60% of the page content this could really flag as duplication. Our options would appear to be:1. Instead add the content as a link on each product page to one centralised URL and risk taking users away from the product page (not going to help with conversion rate or designers plans)2. Put the content behind some javascript which requires interaction hopefully deterring the search engine from crawling the content (doesn't fit the designers plans & users have to interact which is a big ask)3. Assign one product as a canonical and risk the other products not appearing in search for relevant searches4. Leave the copy as crawlable and risk being marked down or de-indexed for duplicated contentIts seems the search engines do not offer a way for us to serve this great content to our readers with out being at risk of going against guidelines or the search engines not being able to crawl it.How would you suggest a site should go about this for optimal results?
Intermediate & Advanced SEO | | FashionLux2 -
Client wants to show 2 different types of content based on cookie usage - potential cloaking issue?
Hi, A client of mine has compliance issues in their industry and has to show two different types of content to visitors: domain.com/customer-a/about-us domain.com/customer-b/about-us Next year, they have to increase that to three different types of customer. Rather than creating a third section (customer-c), because it's very similar to one of the types of customers already (customer-b), their web development agency is suggesting changing the content based on cookies, so if a user has indentified themselves as customer-b, they'll be shown /customer-b/, but if they've identified themselves as customer-c, they'll see a different version of /customer-b/ - in other words, the URL won't change, but the content on the page will change, based on their cookie selection. I'm uneasy about this from an SEO POV because: Google will only be able to see one version (/customer-b/ presumably), so it might miss out on indexing valuable /customer-c/ content, It makes sense to separate them into three URL paths so that Google can index them all, It feels like a form of cloaking - i.e. Google only sees one version, when two versions are actually available. I've done some research but everything I'm seeing is saying that it's fine, that it's not a form of cloaking. I can't find any examples specific to this situation though. Any input/advice would be appreciated. Note: The content isn't shown differently based on geography - i.e. these three customers would be within one country (e.g. the UK), which means that hreflang/geo-targeting won't be a workaround unfortunately.
Intermediate & Advanced SEO | | steviephil0 -
On Page Content. has a H2 Tag but should I also use H3 tags for the sub headings within this body of content
Hi Mozzers, My on page content comes under my H2 tag. I have a few subheadings within my content to help break it up etc and currently this is just underlined (not bold or anything) and I am wondering from an SEO perspective, should I be making these sub headings H3 tags. Otherwise , I just have 500-750 words of content under an H2 tag which is what I am currently doing on my landing pages. thanks pete
Intermediate & Advanced SEO | | PeteC120 -
Question on Moving Content
I just moved my site from a Wordpress hosted site to Squarespace. We have the same domain, however, the content is now located on a different URL (again, same base domain). I'm unable to easily set up 301 redirects for the old content to be mapped to the new content so I was wondering if anyone had any recommendations for a workaround. Basically, I want to make sure google knows that Product A's page is now located at this new URL. (www.domain.com/11245 > www.domain.com/product-a). Maybe it's something that I don't have to worry about anymore because the old content is gone? I mean, I have a global redirect set up that no matter what you enter after the base domain, it now goes to the homepage but I just want to make sure I'm not missing something here. Really appreciate your help!
Intermediate & Advanced SEO | | TheBatesMillStore1 -
Avoiding Duplicate Content - Same Product Under Different Categories
Hello, I am taking some past advise and cleaning up my content navigation to only show 7 tabs as opposed to the 14 currently showing at www.enchantingquotes.com. I am creating a "Shop by Room" and "Shop by Category" link, which is what my main competitors do. My concern is the duplicate content that will happen since the same item will appear in both categories. Should I no follow the "Shop by Room" page? I am confused as to when I should use a no follow as opposed to a canonical tag? Thank you so much for any advise!
Intermediate & Advanced SEO | | Lepasti0 -
Need help with duplicate content. Same content; different locations.
We have 2 sites that will have duplicate content (e.g., one company that sells the same products under two different brand names for legal reasons). The two companies are in different geographical areas, but the client will put the same content on each page because they're the same product. What is the best way to handle this? Thanks a lot.
Intermediate & Advanced SEO | | Rocket.Fuel0 -
Linkbuilding External Ecommerce
Hi there, I am new in Link Building external, I want some help of you guys! I would like to learn about the best ways to do link building for Ecommerce. Can u help me, please? Thank You!
Intermediate & Advanced SEO | | Fabricio_Sahdo0 -
Duplicate content for area listings
Hi, I was slightly affected by the panda update on the 14th oct generaly dropping by about 5-8 spots in the serps for my main keywords, since then I've been giving my site a good looking over. On a site I've got city listings urls for certain widget companys, the thing is many areas and thus urls will have the same company listed. What would be the best way of solving this duplicate content as google may be seeing it? I was thinking of one page per company and prominenly listing the areas they operate so still hopefully get ranked for area searches. But i'd be losing the city names in the url as I've got them now for example: mywidgetsite.com/findmagicwidgets/new-york.html mywidgetsite.com/findmagicwidgets/atlanta.html Any ideas on how best to proceed? Cheers!
Intermediate & Advanced SEO | | NetGeek0