Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

Your browser does not seem to support JavaScript. As a result, your viewing experience will be diminished, and you have been placed in read-only mode.

Please download a browser that supports JavaScript, or enable it if it's disabled (i.e. NoScript).

What should be the anchor text in a footer?

Link Building

660

cfield_splashmedia.com last edited by

For anchor text that is in a footer, should it be a keyword or the domain name www.example.com or Keyword for Example.com?

We have a parent company that has other subsidiary companies and they want to have links in the footer that has domain name for link building purposes. But we want them to have keywords in the anchor text instead of the domain name?
1 Reply Last reply
Reply Quote 0
danatanseo @AdamThompson last edited by

I agree with Adam.
1 Reply Last reply
Reply Quote 1
AdamThompson last edited by

I would use the domain name or brand name. A keyword anchor text link in the site footer looks like a paid link/spam link.
1 Reply Last reply
Reply Quote 2

Got a burning SEO question?

Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.

Start my free trial

Browse Questions

View

From

Sorted by

With category

Explore more categories

Related Questions

Examination of Anchor Text Ratios for SEO

A new article on Search Engine Journal asks even though anchor Text Ratios are considered important by many SEOs for ranking in Google, are they really something to worry about?
Link Building | | akhter8761

0
Over optimization of Anchor Text | Consequences, Guidelines, Precautions

Hi everyone. I am really worried because of the constant penguin and panda algorithms. I hired two or three SEO agencies and they did some link building for my pages a while ago. And just this time, our rankings dropped almost sitewide some 7-8 positions. I checked our link profile in this site , and we do not seem to have spammy links. I admit that we do have some low link quality, such as directories, blog posts, etc. And it seems to have 10-15 links with overoptimized anchor text, such as keyword exact anchor text, etc. I have a couple of questions regarding this matter? - What entitles an overoptimized anchor text? I mean, i can´t control people linking to me out there, and many of them used the product or brand name. Added to the fact that my former agency used article marketing links with exact keyword. - If i "overoptimized" my anchor text, what is the best solution?, I could change some anchor text by asking some people. Should i disavow, delete? What is your best bet here? - What is (May 27 2013) best practice for anchor text or link referall. I know it will keep changing, but i want to engage in the right practice right now. should link with www.domain.com/keywordpage.html, or how would one look natural? -I saw some recent links that are really strange to me. Could the competition be sending me some bad links in order to augment the situation. Is that something normal?, it sounds strange to me. Thanks for your valuable advice. I know many people are frustrated with these penalties and hits. Because there are still many sites with Mass EMDs, 3-page content, flash sites, that are ranking better than a high quality and engaging one. Any resource is more than welcome to recover from these dropped rankings. Regards,
Link Building | | JesusD

0
More than 2K dofollow links, from one site with one anchor text?

A week ago one person of our team added a link with anchor text on a web directory website PR5, but from this one link, Google indexed more than 2K links from this website with same anchor text, and then our keyword ranked first on SERP. The problem is that this clearly look like SPAM to Google, so which way is better to remove this link, with disawow tool, or to contact the web directory site owner?Could anyone give me any advice for this?
Link Building | | cvissi

0
How do you use anchor text post Penguin?

I have a client with several businesses within the same industry - Each of these businesses have their own websites. So, I have a few questions with this in mnd: **When using anchor text (exact keyword phrases) on his website pages, how many links are safe to use per page? And if I want to interlink between his businesses, is it better to use exact keyword phrases to link or just a straight URL link for those other businesses? **When guest blogging or using an external blog of our creation, is it best to use exact keyword phrases (and how many) or URL links? I want to make sure I am not over linking - help? thanks a lot
Link Building | | BenjaminDonley

0
Anchor Text Diversity Question

I had a general question, will I be penalized for using one anchor text 108 times? I did some reading and I read that Google will be less likely to penalize you if it is your brand name instead of like "make money fast" or another spammy type of anchor text? The anchor text that I used was our website name thanks.
Link Building | | ilyaelbert

0
Anchor Text vs Rankings!

Let's say I have a page about houses for sale (which has the biggest number of search queries/month). I want to rank with that page for another variations like house for sale, and house sale. Now, if i build links only with anchor text **houses for sale **(presuming that Google is OK with that) and i will take top 3 for that KW, i will rank very high too for the other two combinations of words? Or Google treats different plural vs singular and the stop word for. This is an example based on site for one client of mine. His site is about Hotels in Mamaia (hoteluri in mamaia in romanian) and i build links with anchor text hoteluri in mamaia. For this KW i took pos 4 but for hoteluri mamaia i am on page 9 from Google.ro. These two combinations of words are 90% the same in my language. For you to know hoteluri mamaia has bigger numeber of search queries/month (6 600 vs 260).
Link Building | | maldiniii

0
Over Optimised Anchor Text

Hi. We are new to the seomoz community so just getting the hange of it. We have run a few reports and found that we have to many links with the eaxct match anchor text. We are as a result we feel penalised and held back at no.7 or lower. There doesn't seem to be any other logical explanations why aren't higher besides that. What would the best way to deal with this over optimisation issue? Thanks
Shannon
Link Building | | GardenGamer

0
SEOs and web developers frequently leave links to their site in the footer of their clients' sites. Does this negatively impact the site with the links?

Does this provide any SEO value to the receiving site? Has anyone experienced problems doing this?
Link Building | | KatMouse

2