Dynamic pages on a static html pages websiite

[adec]

Good evening everybody. I am new on SeoMoz that I find very helpful in my work.

I am not a web developer so please excuse me if my technical language is poor.I have an issue that maybe you can help me to solve. I work for a company who has a website, which is old and very well positioned on google for the most important keywords for the field of the company I work for (dentistry). It is a website made some years ago and it's made of static html pages.I would like to add a section in my website where I can post articles, like a blog (I think of a wordpress-style website) with daily posts (so with a dynamic page).  Is there a way to do this without modifying the structure of the website and without losing pages, urls and ranking? We're on the first google page for many keywords of interests in our city and it would be a great damage for us to lose those positions.Thank you very much!

[evolvingSEO]

Correct. Just install WordPress in its own subfolder, don't put any of its files or anything into the root directory. And also make sure you have a MySQL database free on your webhost and its running PHP. I can't imagine you wouldn't but good to check!

[adec]

Thanks everybody for your answers..I think I will consider adding a blog section installing WordPress into a subdirectory, as Dan Shure suggested. Is there any other way to do this in the most easy way? As written in my question, I cannot lose any page or have any other seo consequence by adding a blog section in my website.

Thanks again and have a nice day.

[adec]

Thanks for your thorough answer Dan! I think I will try this solution. But before doing this I would be pretty sure about the consequences of adding a section with a wp blog in my website. In the past I thought of rebuilding the whole site in wp but it seemed a very long and hard work to do. So I think the solution you suggest could solve my issue. This solution won't affect any other part of my website, right?

[evolvingSEO]

Hello... Yes, this is very possible and commonly done.

You want to install WordPress into a subdirectory of the existing site. This acts like an install of WordPress within the subfolder you choose and doesn't touch or change the rest of the site. Normally when people do this, they try to find a theme they can modify to have a similar design to the existing site. Or you can have a custom theme designed, but a lot of smaller businesses don't do that because its more expensive.

But regardless of the design, to get a WordPress install working you just install in a subdirectory. So if the dentist's site is www.greatdentist.com just make an actual folder on the server at www.greatdentist.com/blog and install WordPress in the /blog folder.

Hope that helps!!

-Dan

[Personnel_Concept]

Its good if you want to add blog section because Google likes fresh content.A typical WP type blogs with categories should be ok with each blog on one page and another blog on another page instead of having all on same page.