Moving our current homepage to a new URL
-
Our homepage currently speaks to a specific product and we're re-doing our homepage to be more about the brand which links to the product. The current home page has PA of 62 with thousands of links to the page. Question is are there any best practices around this or any risks?
So current page is:
www.xyz.com which we will be refreshing then moving the existing content
to
www.xyz.com/product so all the subdirectories gets shifted over 1
Thank in advance for the help!
-
So right now, we have www.pokki.com that is really our app store that we're using as our home page (nm the bad title tags / metadata etc that we will be addressing as well). We then have a page that is "What Is" pokki page that is written more in the tone of what our new homepage is going to be. The existing home page doesn't give users an idea of what the product does so we want to change it so that our home page will be more contextual and it will then link to the app store page from there (instead of vice versa today).
What we will do is redo the content that is currently on the What Is page, which we will then 301 redirect to www.pokki.com, then move the content that is currently on the homepage to www.pokki.com/apps.
From a keyword search perspective, the new home page should actually strengthen our positioning as there will be a lot more text/content that speaks specifically to the product.
Hope this clarification helps. I'm thinking there shouldn't be a prob, but just wanted to make sure.
-
I am in 100% agreement with Jared. I especially agree with his suggestion to have some kind of obvious, prominent link from the home page to this main product. Be prepared to ride out a dip in rankings, traffic etc. It might not be a bad idea to read Seth Godin's book The Dip as you go through this process
-
If you have one main product then make the homepage target both your brand name (as primary target) and your product as the secondary target.
<title>My Brand Name | My Main Product</title>
especially if you are already getting traffic to the homepage for your product.
-
Definitely to reiterate Dana, need more info about the specifics because yes there could be disastrous effects if not done properly.
Besides meta refresh, there are other things to consider. Probably most importantly is the positioning of the home page in search results for the 'product'. If you are ranking top 5 for your product keywords, and the ranking page is your home page, you may find that when you rework your home page to reflect your brand, you lose that positioning.
If you were moving from one landing page to another (i.e. /products to say /products/buy, it would be a bit different because you could 301 the /products page and officially tell Google and other SEs that you are simply moving the page. You cannot, obviously, do this with the root domain (301) or that would defeat the branding purpose.
I would definitely check positioning and revenue for your money keywords first. Also, once you move the product, i would at the very least have a link in the main navigation of the home page that links directly to the product with the appropriate anchor. If you only have one product, or one product set, i would also encourage you to optimized the URL (i.e. instead of /product it could be /
Still need more info to make solid recommendations.
-
Good question. From my understanding, there's no move in a sense of using redirects e.g. Meta Refresh. We're refreshing the existing domain page with new content, and what is now on www.xyz.com just will now be on www.xyz.com/product.
There was a mistake in my initial question, the sub-pages will not get shifted, there is only one page that is affected which is the current page on the domain. This is the case because those pages were already nested within www.xyz.com/product beforehand.
-
Are you planning on achieving this via a Meta Refresh? (I thought I'd better ask first before officially shouting "Danger, Danger Will Robinson!")
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Newbie SEO ?: Does my About page URL have to contain the word About?
New to WordPress and SEO. Built and launched my website last week. The URL was originally domain/about. However, I installed Yoast plugin and it told me "about" was a stop word. So, without too much thought (my first problem), I changed the url (before Google crawled me) to clearwingcommunications.com/storytelling. Since then, I've noticed that sites I know are optimized have their URL with the word "about." So, is this considered a bad practice? My site HAS been crawled at this point. If I change it back to About and do a 301 redirect, does that hurt reporting? Thanks for your help! Christy
On-Page Optimization | | christyr0 -
URL keyword separator best practice
Hello. Wanted to reach out see what the consensus is re-keyword separators So just taken on a new client and all their urls are structured like /buybbqpacks rather than buy-bbq-packs - my understanding is that it comes down to readability, which influences click through, rather than search impact on the keyword. So we usually advise on a hyphen, but the guy's going to have to change ALLOT of pages & setup redirects to change it all wasn't sure if it was worth it? Thanks! Stu
On-Page Optimization | | bloomletsgrow0 -
Canonical URL Tag Usage
I have a large website, almost 1500 pages that each market different keywords for the trucking logistics industry. I don't really understand the new Canonical URL Tag USAGE. They say to use it so the page is not a duplicate but the page that MOZ is call for to have the tag isn't a duplicate. It promotes 1 keyword that no other page directly promotes. Here is the page address, now what tag would I put up in the HEAD so google don't treat it as a duplicate page. http://www.freightetc.com/c/heavyhaul/heavyhaul.php 1. Number 1 the actual page address because I want it treated like its own page or do I have to use #2 below? 2. I don't know why I would use #2 as I want it to be its own page, and get credit and listed and ranked as its own page. Can anyone clarify this stuff to me as I guess i am just new to this whole tag usage.
On-Page Optimization | | dwebb0070 -
How defined does the anchor text need to be for a domain url?
Ok, I'm looking to clean up my domain with irrelevant Anchor text linking to specific URL's. Whether, it's my root domain or a particular product URL. I'm finding a wide variety of terms (anchor text) pointing to my homepage, category and finally my product pages. Example, the Anchor text "Paragon Print Systems" is pointing to my homepage "barcodefactory.com" does this hurt my homepage enough to either have the link/anchor text removed from linking to my homepage? thanks much!, Warren
On-Page Optimization | | Warren.W0 -
Title tag and URL Optimization
Hello guys, Should the URL reflect the structure of the title of a webpage? This is the old title with the Url: 20mm O/D Black Polypropylene LSZH Flexible Conduit 100m Coil /Product/20mm-o-d-black-polypropylene-lszh-conduit-100m-coil/1352 I changed the keyword position and it looks like this: 20mm Flexible Conduit | O/D Black Polypropylene LSZH | 100m I kept the same Url for now, should I change that too? Thanks
On-Page Optimization | | PremioOscar0 -
On Page Reports - Multiple URLs Appearing for a Keyword
Hello, I have a question regarding the on page reports automatically generated by seomoz When I look at my on page reports I notice that each keyword appears a number of times, each with a different url and then a grade for the on page report and sometimes a rank. I'm not sure I understand this, firstly I thought the on page reports were only generated for keywords in the top 50, does that mean the global top 50, or my top 50? Also why are they appearing for so many urls, I find this confusing and am not sure which pages to focus on improving, it's not always my intended pages that are ranking the best. I believe that I read somewhere that I can choose which pages to have the on page reports rank for, perhaps this is the solution? Any thoughts would be appreciated. Thanks, Iain
On-Page Optimization | | jannkuzel0 -
Which is Best Practice for creating URLs for subdomain?
My website is related to education. We have created sub domains for all major colleges, universities & Entrance exams like Gre, Toefl ETC. for eg: amityuniversity.abc.com (Amity is Name of University ) Now if have to mention city name in URL as well (college is located in multiple locations) amityuniversity-delhi.abc.com
On-Page Optimization | | rohanarora536
amityuniversitydelhi.abc.com Now my Q is can we use hyphens in sub domains if we have to add city name or shall we create without using any hyphens. In Directory structure we can always separate words with hyphens, can we follow same practice in subdomain as well Which is a best URL for subdomain amity-university-delhi.abc.com
amityuniversity-delhi.abc.com
or amityuniversitydelhi.abc.com0 -
Url question for seo
Would it be beneficial to use url that is a match for my keyword to help with seo, then have my currently url forward to that one so I don't have to change any marketing materials? I was one of the feedback that I got when doing the on page keyword optimization tool on seo moz. Thanks J
On-Page Optimization | | fertilityhealth0