Should "white label" sites have a unique template
-
I am planning on launching white label sites for my company.
Obviously they will have unique/valuable content.
Is it important for them to have unique IP addresses and/or design templates?
If yes - why?
-
1. A unique IP is always a plus, that's true. It's like you travelling with your passport vs. you travelling along with ten other people using the same passport.
Besides, on a shared IP address you risk having your site associated with the other sites on the same IP -- which may or may not have questionable content.
2. The template's design doesn't make any difference because there are 1,000 sites using the same template from Themeforest, for example, each from totally different business areas.
Host your sites on different hosting accounts and have a second look at the domains' whois data, for starters.
-
Why would you want them to have unique IP addresses? Are you trying to get Google to treat them as unrelated sites? If so, keep in mind that separate IP addresses isn't enough. Google has other ways of figuring out whether sites are owned by the same entity.
-
The purpose is to expand our brand to promote different services in different geographic areas. There will be ~7-10.
-
Could you explain what these sites will be and what their purpose is? How many of them will there be?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can 302 chains (affiliate links) from "toxic" sources hurt you? Or are you "shielded"?
Hi, I'm going through some affiliate links, which send visitors to our website via a chain of several 302 redirects Some of them are relevant links, others perhaps not so much. I know that Google doesn't pass PageRank on 302s... But are they still considered valid links that pass, let's say, "reputation", "relevance", "link neighbourhood" kind of signals? Otherwise put, is a 302 similar to adding the "nofollow" attribute on a link? Sort of? Not at all? More succinctly put, should I be worried about "toxic" sources separated from us by 302 redirect chains? By the way, yes I recognize that (Google's 302 redirect chain handling aside) associating our brand with perhaps what some might consider spammy websites is not in general a good move; I'm concerned with the technical SEO implications here however. In fact, this technical information may very well help drive decisions/policies on where we allow our affiliate advertising to appear. Thanks 🙂 PS - The affiliate company by the way is cj.com if that helps
Affiliate Marketing | | ntcma0 -
International Re-sellers Scrapping My Site Should I be Worried?
We are a USA based company and we only sell direct to the US and Canada. However, we have partnered with other companies that are now distributing our products in other places like Australia and Mexico for example. These partners have scrapped our site and have used large chunks of our content to create a website for themselves on their intentional domains (ex.. .au and .mx). How concerned should I be about this? Should I reach out to them and require that they use rel="alternate" hreflang="x" or request the to stop? I have never had to deal with international SEO issues before, so any advice and direction would be appreciated!
Affiliate Marketing | | ChadC0 -
Documentation to back up strategy for satellite sites
Hi, I am planning on launching satellite sites. From my understanding I should have unique IP addresses and a different template than my main site to avoid duplication and separate from the main site. Any good articles I could use as documentation to back up what I am saying? (or if people think I should be doing things differently feel free to pitch in with that as well)
Affiliate Marketing | | theLotter0 -
How do the engines look at pages populated using content from an affiliate site?
We are building out a section of our site using an affiliate partnership in the travel space. How would you suggest organizing the content so we do not get penalized for duplicate content? Do you suggest not suing the content at all?
Affiliate Marketing | | TSDigital0 -
New site setup questions
Working with a law firm with a well-established website that wants to build a separate website for their affiliate title insurance company. Currently, they only mention this company (and list a phone number) on their Real Estate page under Practice Areas. Although the affiliate company doesn't have a website, their location and phone number are listed in tons of local business directories. I'm currently working on a law firm site that was just built, and the process of getting that one listed in all the directories has been time consuming, so I'm guessing this new site will be much easier, since all I'll have to do is claim ownership of the current listings so I can add a link to the new website (and add additional info to make the profile complete). Would I be correct in assuming this will be a much easier link campaign? As for new site setup questions, they will obviously get some strong links coming from the existing law firm site. Should they host this new site on a different server so the SE's give more power to the law firm links? Is there really a value to reserving the new domain for 3+ years right off the bat? Any other suggestions welcome. Thanks.
Affiliate Marketing | | c2g0 -
Duplicate versions of pages on my site are getting indexed by Google...I think...
Hello, Our site has a very high bounce rate, which in part is down to a slightly old fashioned design, and also because we are a retailer and I imagine many visitors are simply quickly comparing prices and then leaving. However, having had a look in Google Analytics, I think that there is another issue that is contributing to a very high bounce rate. When I look in Content > Top Content, and order the pages in order of Bounce Rate, high to low, there are hundreds of instances of pages with just one or two visits in the last month, and a 100% bounce rate. The links are the same as our home page or pages on our website, but with extra letters and numbers at the end of the url. We have an affiliate scheme, which provides our affiliates with unique codes for the products they want to link to, and my guess is that these urls are getting indexed. I've looked at a few other links, and they go to translated versions of a page from our website, generated by Google. Other urls seem to have been generated by search results from our own search on the website. What worries me is that there are lots and lots of versions of the same page, with slightly different urls. I am by no means an SEO expert - I work for a very small company and am basically learning as I go - but I know that duplicate content is bad news. If the pages were on our own site, we could use 301s to redirect, but what about translated versions, or urls generated by affiliate schemes, or search results? Many thanks, Sophy
Affiliate Marketing | | sophycolbert0
