Keywords in Bold?
-
A friend mentioned to me that the bolding of keywords is not "frowned" upon by google, ad should be replaced by anchor text links about 2-3 per phrase / word depending on the overall content on the page. Is this true?
-
We previously bolded keywords a few times per page but are now moving to bold phrases of 3-6 words each that we find are usual for the user. Eg the key benefits, what differentiates it etc. it looks better, delivers a more valuable user experience and the search engines like this more (with seen positive results)
-
I agree with your method and I do like this answer as well!
-
I like this answer.
I do try to avoid putting a % on KW Density though and instead use more of a visual scan to catch over doing a specific phrase.
-
Bolding is fine and even helps some. Anchor text is good practice also. Just remember to keep your keyword density under 3% to avoid the over optimization penalty and vary your anchor text using different keywords. Plus, the anchor text should flow within your page copy. Don't force the keywords. Most important, think about what is best for the user anytime you create links in content.
SEO is important, but ask yourself these two questions when creating content for pages, because Google is -
What is the user searching for?
Is my page delivering it?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link with Anchor to header of the page: Keyword is ranking
I saw something interesting this week. I am doing research and spec-ing out a content page we are creating and one of our competitors "office Depot" on their phone repair page create exact match keywords that lead to an anchor that took you to the header of that pages. They were ranking first for all of those keywords with little to no links Thier strategy is the more local long tail that includes "near me" Have you guys ever seen this
White Hat / Black Hat SEO | | uBreakiFix
this is the URL: https://www.officedepot.com/a/content/customer-service/samedayrepair/ They are ranking for these keywords ( Top 3 nationally ) iphone 6 repair near me iphone 7 repair near me I am assuming that this is both due to their PA and DA authority shifting the authority to itself, but it does not make sense how they are lacking in a lot of SEO low-hanging fruits like H1/H2 keyword saturation, URL, Title Tag within this content page....Anyone up for discussing this?0 -
Bad keywords sending traffic my site, but can't find the source. Advice?
Hi! My site seems to be the target of negative SEO (or some ancient black hat work that's just now coming out of the woodwork). We're getting traffic from keywords like "myanmar girls" and "myanmar celebrities" that just started in late June and only directs to our homepage. I can't seem to find the source of the traffic, though (Analytics just shows it as "Google," "Bing," and "Yahoo" even though I can't find our site showing up for these terms in search results). Is there any way to ferret out the source besides combing through every single link that is directing to us in Webmaster Tools? I'm not even sure that GWT has picked up on it since this is fairly new, and I'd really love to nip this in the bud. Thoughts? Thanks in advance!
White Hat / Black Hat SEO | | 199580 -
Please Help- Confusion about how to Avoid Keyword Self-Cannibalization and Keyword Stuffing
I am pretty much a rookie when it comes to the SEO game and to be completely honest SEO is really confusing. I just recently started using MOZ and I was looking at my On-Page report and I saw that I needed to correct some “Avoid Keyword Self-Cannibalization” errors. So I looked at the error and the fix. Here is what MOZ gave me. Cannibalizing link "How to make a fake diploma", "How to get a fake diploma", "Making a Fake High School Diploma", "Fake Diploma Template", and "Framing your fake diploma" Explanation It's a best practice in SEO to target each keyword with a single page on your site (sometimes two if you've already achieved high rankings and are seeking a second, indented listing). To prevent engines from potentially seeing a signal that this page is not the intended ranking target and creating additional competition for your page, we suggest staying away from linking internally to another page with the target keyword(s) as the exact anchor text. Note that using modified versions is sometimes fine (for example, if this page targeted the word 'elephants', using 'baby elephants' in anchor text would be just fine). Recommendation Unless there is intent to rank multiple pages for the target keyword, it may be wise to modify the anchor text of this link so it is not an exact match. This error is for my Hompage(http://www.fake-diploma.com) for the keyword Fake Diploma. My understanding is that for Self-Cannibalization to occur I would have to have a link on this page pointing to another page using "Fake Diploma" as my anchor text since I want this page to rank for Fake Diploma. I do have the right hand sidebar which contains my most recent posts and some of my titles do include Fake Diploma. How to make a Fake Diploma
White Hat / Black Hat SEO | | diplomajim
Fake Diploma Template
Framing your Fake Diploma
To me theses are separate longtail keywords. While they do include Fake Diploma in them I thought theses were fine because they are not an Exact Match to each other nor are they an Exact Match to “Fake Diploma”. Am I wrong about this? Secondly I reached out on another Forum trying to get a better understanding of this and just got even more confused. I was told that I am also Keyword Stuffing and could be penalized. They said because I have Fake Diploma in most of my article titles that I am Stuffing Fake Diploma. I am in a Niche Market and of course most of my titles include Fake Diploma because that is what my entire site is about. I used the Google Keyword Tool and searched Fake Diploma and it gave me a list of about 79 related keywords like: Make a Fake Diploma Online
Create a Fake Diploma
Fake Diploma Software This is just a few of the many that I have. I thought the best way to rank for a keyword was to actually write a post about that Keyword and use it as the title of the article. I am not over using the Keyword in the actual article and I maybe have a Keyword density of about 2-5%. I thought Keyword Stuffing was where you actually used the Keyword like 50 times and also just added random Keywords to the article that did not belong. Please help me with any insights you can offer. I feel like I am doing all of this completely wrong.0 -
Penalised for specific keywords
Hi guys and girls, I've recently taken over management of a client that appears to be suffering a punishment on Google for specific keywords. Firstly has anyone encountered an issue such as this before, specific keyword de-ranking, and if so did re inclusion requests yield any joy? Thank you in advance for any assistance.
White Hat / Black Hat SEO | | James_T0 -
Would having a + plus sign between keywords in meta title have an effect on SEO?
I have seen one of my clients' competitors do this in their meta title and it got me a little intrigued... I understand that google uses the + sign as an operator in adwords, and to a certain extent, as a search tool, but would it help or make any difference to the SEO in the meta title/data (eg. 'SEO+Marketing+Services')? Thanks
White Hat / Black Hat SEO | | LexisClick10 -
Should i buy this domain because it has a keyword that im trying to rank for?
Im trying to rank for a keyword and i saw that this domain is available the top listing under this search team is a domain authority 14 and according to seo site explorer has 1 page linking to it and its a no follow link. Would it make since to buy this domain optimize it and forward it back to my main site or is this bad to do.
White Hat / Black Hat SEO | | gslc0 -
Am I Being Penalized For Having My Whole Site In A Subfolder Named With A Keyword?
I inherited a client. For some reason, their previous webmaster set up the site so everything is in a subfolder /law/. It's an attorney website. All the urls have the primary domain name /law/ and then assigned url. I can't image this is helping but could the site be penalized for this by Google or Bing? It's set up like this: www.attorneysite.com**/law/**therestoftheurl /law/ is included in EVERY PAGE... even the homepage.
White Hat / Black Hat SEO | | DeltonChilds0 -
How does someone rank page one on google for one domain for over 150 keywords?
A local seo is exclaiming his fantastic track record for a pool company(amonst others) in our local market. Over 150 keywords on page one of google. I checked out a few things using some moz tools and didn't find anything that would suggest that this has come from white hat strategies, tactics or links etc. Interested in how he is doing this and if it is white hat? Thanks, C
White Hat / Black Hat SEO | | charlesgrimm0