Canonical referencing and aspx
-
The following pages of my website all end up at the same place:
http://example.com/seo/Default.aspx
http://example.com/SEO/
http://example.com/seo
http://example.com/sEo
http://example.com/SeObut we have a really messy URL structure throughout the website.
I would like to have a neat URL structure, including for offline marketing so customers can easily memorize or even guess the URL.
I'm thinking of duplicating the pages and canonical referencing the original ones with the messy URLs instead of a 301 redirect (done for each individual page of course), because the latter will likely result in a traffic drop. We've got tens of thousands of URLs; some active and some inactive.
Bearing in mind that thousands of links already point in to the site and even a small percentage drop in traffic would be a serious problem given low industry margins and high marketing spend, I'd love to hear opinions of people who have encountered this issue and found it problematic or successful.
@randfish to the rescue. I hope.
-
Are those URLs (or URLs like them - I realize they're just examples) actually being used in internal links, or are you just saying that they all resolve? The case-sensitivity thing isn't a huge issue, and the canonical tag would work well for that. Otherwise, you'd have to 301-redirect every possibly version (and 98% of them will never be used).
I'd really focus on fixing the internal links first, and then 301 or canonical the versions you used internally (or that have inbound/external links). For the "Default.aspx" version, I think 301s are a little better, but ASPX can be a bit persistent about that, so it's a bit hard to advise. Sometimes, you are constrained by the platform.
The biggest difference is that a 301-redirect will also redirect people, so they'll be more likely to link to the proper version. The canonical tag only impacts Google. Both work reasonably well, though, and do pass on most link-juice if used properly.
-
Thanks! That's helpful of you!
-
Hi Gutam,
Based on your provided URL's it seems that your website is built using .NET, as your mentioned problem is common problem for these type of sites.
Assuming that your website server is on IIS, it would be best to install both the IIS toolkit and the URL rewriter on your server.
Use the IIS SEO toolkit to first identify all the technical SEO problems and then the URL rewriter to redirect and create your search friendly URL's.
Dave Sottimano (from Distilled) has written a good post on using IIS SEO toolkit for site analysis -http://www.seomoz.org/blog/what-every-seo-should-know-about-iis
Here's one pretty good post (abit outdated) on how to deal with the most common URL errors using the URL rewriter - http://weblogs.asp.net/scottgu/archive/2010/04/20/tip-trick-fix-common-seo-problems-using-the-url-rewrite-extension.aspx
Good Luck!
Vahe
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Canonical Tags increased after putting the appropriate tag?
Hey, I noticed that the number of duplicate title tags increased from 14k to 30k in Google Search Console. These dup title tags derived from having the incorrect canonical tags. For instance, http://www.site.com/product-name/product-code/?d=Mens
Intermediate & Advanced SEO | | ggpaul562
http://www.site.com/product-name/product-code/?d=Womens These two are the same exact pages with two parameters (These are not unisex by the way). Anyway, when I viewed the page source, it had the parameter in the canonical tag so.... it would look like this So whether it be http://www.site.com/product-name/product-code/
http://www.site.com/product-name/product-code/?d=Mens
http://www.site.com/product-name/product-code/?d=Womens The canonical tag had the "?d=Womens" I figured that wasn't best practices, so for the canonical tag I removed the parameter so now the canonical tag is http://www.site.com/product-name/product-code/ for that specific page with parameter (if that makes sense). My question is, why did my number of errors doubled after what I thought fixed the solution?0 -
Canonicals question ref canonicals pointing to redundant urls
Hi, SCENARIO: A site has say 3 examples of the same product page but with different urls because that product fits into 3 different categories e.g. /tools/hammer /handtools/hammer /specialoffers/hammer and lets say the first 2 of those have the canonical pointing to /specialoffers/hammer YET that page is now redundant e.g. the webmaster decided to do away with the /specialoffers/ folder. ASSUMPTIONS: That is going to seriously hamper the chances of the 2 remaining versions of the hammer page being able to rank as they have canonicals pointing to a url that no longer exists. The canonical tags should be changed to point to 1 of the remaining url versions. As an added complication - lets say /specialoffers/hammer still exists, the url works, but just isn't navigable from the site. Thoughts/feedback welcome!
Intermediate & Advanced SEO | | AndyMacLean0 -
Do you lose link juice when stripping query strings with canonicals?
It is well known that when page A canonicals to page B, some link juice is lost (similar to a 301). So imagine I have the following pages: Page A: www.mysite.com/main-page which has the tag: <link rel="canonical" href="http: www.mysite.com="" main-page"=""></link rel="canonical" href="http:> Page B: www.mysite.com/main-page/sub-page which is a variation of Page A, so it has a tag I know that links to page B will lose some of their SEO value, as if I was 301ing from page B to page A. Question: What about this link: www.mysite.com/main-page?utm_medium=moz&utm_source=qa&utm_campaign=forum Will it also lose link juice since the query string is being stripped by the canonical tag? In terms of SEO, is this like a redirect?
Intermediate & Advanced SEO | | YairSpolter0 -
301 Redirect / Canonical loop on home page?
Hi there, My client just launched a new site and the CMS requires that the home page goes to a subfolder - clientsite.com/store. Currently there is a redirect in place such that clientsite.com -> clientsite.com/store. However, I want clientsite.com to be the canonical version of the URL. What should I do in this case, given that there is now a loop between the redirected page and the canonical page?
Intermediate & Advanced SEO | | FPD_NYC0 -
Canonical Issue with urls
I saw some urls of my site showing duplicate page content, duplicate page title issues on crawl reports. So I have set canonical url for every urls , that has dupicate content / page title. But still SeoMoz crawl test is showing issue. I am giving here one url with issue. The below given urls shown duplicate content and duplicate page title with some other urls all are given below. Checked URL http://www.cyrusrugs.com/bridge-traditional-area-rug-item-7635 dup page content http://www.cyrusrugs.com/bridge-traditional-area-rug-item-7622&category_id=270&colors=Black_Tones&click=colors&ci=1
Intermediate & Advanced SEO | | trixmediainc
http://www.cyrusrugs.com/bridge-traditional-area-rug-item-7622 dup page Title http://www.cyrusrugs.com/bridge-traditional-area-rug-item-7636&category_id=270&sizes=12x15,12x18&click=sizes
http://www.cyrusrugs.com/bridge-traditional-area-rug-item-7636
http://www.cyrusrugs.com/bridge-traditional-area-rug-item-7622&category_id=270&colors=Black_Tones&click=colors&ci=1
http://www.cyrusrugs.com/bridge-traditional-area-rug-item-7622 But I have set canonical url for all these urls already , that is :- http://www.cyrusrugs.com/bridge-traditional-area-rug-item-7622 This should actually solve the problem right ? Search engine should identify the canonical url as original url and only should consider that. Thanks0 -
Appropriate Use of Canonical Tag
Hello, I am creating study guides for books with tabbed elements for each study guide. For example, for Othello, I'd have 3 tabs like so: 1. Overview page = xyz.com/othello 2. Context = xyz.com/othello/context 3. Characters = xyz.com/othello/characters I noticed that YouTube channels have tabbed elements and use the canonical. For example, all of the tabbed sections on https://www.youtube.com/user/Nerdist/channels have this canonical http://www.youtube.com/user/Nerdist"> In my case, would it be a correct use of the canonical tag to include rel="canonical" href = http://xyz.com/othello on each of the tabbed pages? Also, where exactly in the header should the canonical be placed? Before or after open graph / twitter cards?
Intermediate & Advanced SEO | | stageagent0 -
Canonical URL Tag
I have 3 websites with same content, I want to add Canonical tag to my main website. Is this also important to mentioned other duplicate URL in canonical tag in main website? or just need to just add
Intermediate & Advanced SEO | | marknorman0 -
Canonical tag: how to deal with product variations in the music industry?
Hello here. I own a music publishing company: http://www.virtualsheetmusic.com/ And we have several similar items which only difference is the instrument they have been written for. For example, look at the two item pages below: http://www.virtualsheetmusic.com/score/Canon2Vl.html http://www.virtualsheetmusic.com/score/Canon2Vla.html They are the exact same piece of music, but written in a different way to target 2 different instrumental combinations. If it wasn't for the user reviews that can make those two similar pages different, Google could see that as duplicate content. Am I correct? And if so, how do you suggest to tackle such a possible problem? Via canonical tags? How? To have a better idea of the magnitude of the problem, have a look at these search results on our site which give you product variations of basically the same piece of music, the only difference is in the targeted instruments: www.virtualsheetmusic.com/s.php?k=Canon+in+D www.virtualsheetmusic.com/s.php?k=Meditation www.virtualsheetmusic.com/s.php?k=Flight And, similarly, we have collections of pieces targeting different instruments: www.virtualsheetmusic.com/s.php?k=Wedding+Collection www.virtualsheetmusic.com/s.php?k=Christmas+Collection www.virtualsheetmusic.com/s.php?k=Halloween+Collection Any thoughts and suggestions to tackle this potential page duplication issue are very welcome! Thank you to anyone in advance.
Intermediate & Advanced SEO | | fablau0