Question About Site Redesign and Nav / Page Structure
-
Hey guys, i am currently redesigning our company's site, and have come across some things that I'm not quite sure of.
We used to have individual service pages in our main navigation (design, video, marketing) before the redesign. In this new design, i had the idea of making just one "services" or "capabilities" page, where these three services would each be outlined, and each service would have a list of links to more specific landing pages. Obviously, breaking it up correctly with HTML5 using the
andtags.
What I'm wondering is that if i'm going to be penalized for having those three services that aren't necessarily related too closely on the same page as opposed to having the one page for each service (like we have now).
Any help would be greatly appreciated, and let me know if i need to elaborate more.
Thanks in advance!
-
That's even more useful. Thanks for both the great resources.
-
Whoops... I said... "getclicky.com" but meant "crazyegg.com".
Crazyegg specializes in heat maps.
GetClicky is an anyalytics site. (They just launched heatmaps but for now crazyegg's heat maps are much better in my opinion.)
I use both of these services every day.
-
Yeah, penalized may have been bad word choice. I basically meant, which do you guys think would perform better.
And thanks a lot, i've never seen getclicky.com, that's actually some pretty useful stuff.
I've just seen a bunch of smaller multimedia company's like ours just having one services or capabilities page, and wondering if they knew something i didn't!
-
What I'm wondering is that if i'm going to be penalized for having those three services that aren't necessarily related too closely on the same page as opposed to having the one page for each service (like we have now).
I don't think that you will be penalized.
If I was considering this for my site I would list all three (design, video, marketing) in the navigation as that would display all of these services for all visitors to see. I would not take the chance of someone looking for video not seeing it because the link is missing.
So, until I had so many services that it is difficult to list them all visibly, I would include them in the main navigation.
This is probably something that is easy to test with a program like getclicky.com. Toss the site up with the services listed and see how many people click it. Then toss it up with a single services link and see what happens.
I am willing to bet that lots more people look at your services if you have all of them listed in the nav.
Good luck.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Index Page Redirect to Home Page? Best Practices...
Hi, I am wondering what the best practice is when a site has an index page and a home page? I have two pages, listed below, and want to know if I should 301 redirect my "index" page to my standard home page. The home page is where I would like all traffic to fall on for our website. Additionally, I used the rel=canonical tag years ago on the index page to indicate that the home page is the main content. Home Page - https://www.1099pro.com/ (PA 45) Home Page Canonical: rel="canonical" href="https://www.1099pro.com/"/> Index Page - https://www.1099pro.com/index.asp (PA - 33) Index Page Canonical: rel="canonical" href="https://www.1099pro.com/"/> It seems to me that there is some extra juice that could be passed to my home page (which is the page that ranks highly for our major keywords) by 301 redirecting the index page. Is there any reason why I should not do that? Really appreciate any help - especially with extra explanations - for the simple minded like me ;)! -Michael
Web Design | | Stew2220 -
How is Single Page Application (SPA) bad for SEO
Hi guys. I am quite inspired of SPA technique. It's really amazing when all your interaction with the site is going on the fly and you don't see any page reloads. I've started implementing the site with this instruction and already found nice guys to make the design. The only downside of the using SPA which I can see **is the **SEO part. That's because the URL does not really change and different pages don't have their unique URL addresses.
Web Design | | Billy_gym
Actually they have, but it looks like: yoursite.com/#/products yoursite.com/#/prices yoursite.com/#/contact So all of them goes after # and being just anchors. For Google this mean all of these pages is just yoursite.com/ My question is what is really proven method to implement the URL structure in Single Page Application, so all the pages indexed by Google correctly (sorry I don't mention the other search engines because of market share). The other question, of course, is examples. It will be great to see real life site examples, better authority sites, which use SPA technique and well indexed by search engines.1 -
Ecommerce web design read more toggle vs menu link on home page and product pages
Hello, We have an Ecommerce store. We have a lot of content on the home page and product pages and we are going back and forth between which one to use between a toggle "Read More" "Show Less" toggle for each section and a anchor linked menu. We have long product pages We're thinking a read more toggle is more appropriate for category descriptions so that they can go at the top of the category and not take up space. But the read more toggle with lots of content scrolls the page down and doesn't scroll it back up when you hit "show less" We're leaning towards a linked menu for the home pages and product pages for this reason, but an accordion type set of toggles would look nicer. What do you recommend, and how have you set up your read more toggles if they have lots of info so that they are not confusing? Are there other options? ' Not looking for code (I can do that) I'm looking for ideas on the cleanest home page, category pages, and product pages when they have tons and tons of textual content. Wanting to trim it up and make it look compact and neat! Thanks!
Web Design | | BobGW0 -
Website Redesign and Migration to Squarespace killed my Ranking
My old website was dated, ugly, impossible to update and a mess between hard-coded pages and WP, but we were ranking #1 in the organic searches for our key words. I just redesigned my website using Squarespace. I kept most of the same text on the pages (for key words) and kept the same Meta-Tags and Title Tags for each page as much as possible. Once I was satisfied that I had done as much on-page optimization as I could, I changed the IP in our Domain Name Registry so that it would point to our new website on the Squarespace host. And our new website was live! ...Then I watched in dismay as our ranking fell into oblivion. I think this might have something to do with not doing any 301 redirects from the old website and losing all of my link juice. Is this the case? And, if so, how do I fix it? Our website url is www.kanataskinclinic.ca Thanks
Web Design | | StillLearning1 -
I am looking to build an informational site that consists of a few landing pages. What kind of platform would you recommend?
The site would consist of an initial homepage, about us page, products & services page, sub-category pages that consist of the products and services in greater detail, and a contact us page. What platform would you recommend building this site on? I currently use Miva Merchant for an ecommerce platform, however this new site will not require the customization that Miva provides, and will also not need to have ecommerce capabilities. This will strictly be an informational site for prospective and current clients.
Web Design | | djlittman0 -
Post vs Pages
Does Google make any distinction between a web page and a blog post? Assuming all else is equal...any reason why a page would rank higher than a post? And that includes a page in WordPress vs a WordPress blog post.
Web Design | | Pinlaser1 -
Site is losing traffic after relaunch
Hello, We've just relaunched this site in the last several days, and we're seeing some small (but stead) traffic decreases, as well as engagement decreases. We're aware that page speed (about 4 seconds from a non-cached browser) and some 404s are an issue, our team is currently working on both. But we're really looking for some constructive criticism here as to what we need to improve. Other issues to be aware of: lots of our social counts went back to 0s, as lots of URLs changed, and it wasn't possible to migrate comments from the old system, so those have gone back to 0 as well. We wonder if this might be affecting both users and search engines perception of the site. Your input would be greatly appreciated. Thanks,
Web Design | | FishAcct
Paul0 -
How will a sites ranking be affected??
Hey guys, My MD has just put this to me, we have a site the is currently ranked in top 3 for all there chosen search terms. The company is undergoing an overhaul of their design and want a new site to match this. They have asked how changing the site design will affect their rankings. More content is going to be added with this there will be new pages links etc Any information would be greatly appreciated.. Thanks Anthony
Web Design | | Anthonykal-group0