Will our two retail sites get hit with duplicate content?
-
Our retail site just rolled out a second online store. The URL is new and it is showing some of the same products from the same vendors (probably about 40% of the fist store is in the second store). Down the road, we will remove the products from the first site, however, we are keeping it for now. The products show up on both sites, with the same images, and the same descriptions and almost the same URL query string. Are we going to get hit with any penalties due to duplicate content?
-
Ive asked them to Canonicalize from the old site to the new site.... although... we have great rankings for some of the brands on the old site.
-
You are definitely at risk of it, yes. One of the main benefits of the duplicate content filters that google introduced was to stop people rolling out cookie-cutter sites of the same products in order to dominate the SERPs. Whilst that isn't your aim the result is quite similar and you could therefore get penalised.
My fear would be a penalty that goes beyond just affecting the duplicate parts. This might be a particular concern on a new site.
You might be able to lower the risk of this by altering the mix:
- Can you lose any of the duplicate products for now?
- Could you just no-index them on the new site for now?
- If you can add new descriptions can you add something unique to the existing ones?
- Is there other unique content that you could add
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
"Get price" vs "Request a Quote"
I've read somewhere that "Request a Quote" can sometimes put people off a little bit and that Ill be better having "Get Price". Were an installation service company. I cna have a PRicing page were the customer can fill some information and be provided with a price on the website. Would this be a better option than having a request a quote page? Has anyone had any positive or negative experience with this strategy?
Content Development | | paulfoz16090 -
Community Discussion: Can 10x content be short-form content?
In his (intentionally very short) post on Tuesday, Rand makes the case that long-form content isn't necessarily great content: "Rather than applying a tactic like long-form content universally or setting length as the bar (or even a metric) for greatness, we instead match our content to our audience's needs and our business/personal goals. 700 more words will not help you reach your goals any more than 7 more words. Create content that helps people. Do it efficiently. Never write an ultimate guide where a single image could more powerfully convey the same value. Trust me; your audience and your bottom line will thank you." I think this is something we all struggle with as online marketers, in one way or another. As someone who casually consumes online content on a regular basis, this also resonates with me on a personal level. I'm curious, what are your hesitations with focusing on shorter-form content that packs a wallop, and what excites you about it? Can you think of any examples of content you've come across that you consider 10x short-form content?
Content Development | | Christy-Correll7 -
Is having two blogs bad?
I'm under the impression we should only have one blog, but the company I work for wants to have our original blogger site AND link it to a blog on our website. We're basically just duplicating content, which I know to be bad. Is there any benefit to using both? If not, (which I'm guessing there isn't) which one should we keep? Does google prefer we use blogger, instead of putting it on our company site? Do the links we get from blogger help for SEO more than just putting it on our site? Any advice would be appreciated. P.S. The Blogger account has been around longer, but it doesn't have substantial traffic. It gets about 200 pages vies a month, right now. However, the one on the website gets far less than that.
Content Development | | KempRugeLawGroup0 -
Content writters needed
Good Morning from 14 degrees C light showers & rain wetherby UK 🙂 Ok I'm getting really frustrated with clients inability to ad content so much so its time to go round the problem and find an outsource solution. So my question is please: 1. Can anyone recommend a contnet writting resource
Content Development | | Nightwing
2. Whats reasonable rates to expect Thanks in advance 🙂0 -
Blog and Website = 2 different URL's - Is it WORTH to merge content on to one site
Good day Mozzers! A friend of mine recently asked for my help in regards to online marketing. While getting familiar with his online presence, I realized that he has a blog hosted under a completely different URL Main Site = http://pardons.org/ (page rank 4)
Content Development | | vip4service
Blog = http://pardons.wordpress.com/ (page rank 3) What I am battling with is whether or not he should take all of the blog content he has, and merge it on to his main site. It has over 280+ blog posts spanning over a few years, so there is A LOT of content that could benefit his main site. However is it worth it, or should he continue to run everything as 2 different sites? Also, of you suggest moving the content over, what would be the best way to do it in your opinion? He currently has links on his blog TO his main site, so there is a little bit of link juice there, but with a average of 300 views a day, he only get about 10 clicks to his main site from the blog. Thanks a ton for your help!0 -
Fresh content ideas for a static site?
I have an ecommerce site. My home page is set-up just as I want it. I'm not looking to redo it or change my site to a blog. Just looking for some new, different, SEO friendly ideas or concepts to keep it "fresh".
Content Development | | VictorVC0 -
Blogger - Multiple partial duplicate content and canonical
In Blogger, have at least three pages produced for each post - main post, archive and tag - each has their own canonical tag - are these considered duplicate content by Google? Not sure the best way to handle this.
Content Development | | holdtheonion0 -
Displaying archive content articles in a writers bio page
My site has writers, and each has their own profile page (accessible when you click their name inside an article). We set up the code in a way that the bios, in addition to the actual writer photo/bio, would dynamically generate links to each article he/she produces. Figured that someone reading something by Bob Smith, might want to read other stuff by him. Which was fine, initially. Fast forward, and some of these writers have 3,4, even 15 pages of archives, as the archive system paginates every 10 articles (so www.example.com/bob-smith/archive-page3, etc) My thinking is that this is a bad thing. The articles are likely already found elsewhere in the site (under the content landing page it was written for, for example) and I visualize spiders getting sucked into these archive black holes, never to return. I also assume that it is just more internal mass linking (yech) and probably doesnt help the overall TOS/bounce/exit, etc. Thoughts?
Content Development | | EricPacifico0