Is having multiple links with the same anchor text on a webpage beneficial?
-
We heard at a recent SEO conference that having multiple links with the exact same anchor text on a page is not beneficial in any way. Is this true? For example, if the link is in the navigation and it is in the footer does it only get counted once by Google for SEO purposes? Is there no SEO benefit to it?
-
Rand reiterated in a recent whiteboard that yes, only the first instance of the link would provide value.
"Now, we all know as SEOs that the first anchor text link counts and only one on the page is going to pass that value. Linking repeatedly to the same page with the same anchor is not helpful for SEO, and it makes our sites look really spammy and manipulative and questionable to someone who's browsing it."
Think about the user 1st, do they need another avenue to find that page, or is the naviation well structured enough to get them there.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
We're looking at providing SEO for a website that has the majority of its incoming links from websites created solely to provide links. Few have bad spam rankings. How worried should I be about those links?
The majority of incoming links to a prospect's website are from website pages apparently created solely to provide links to the website. Few have high spam scores. The sites linking to the main site have versions of blogs with linked text. They seem to be providing positive SEO value now, but I'm concerned they might get noticed and hurt the main site in the future.
Link Building | | PKI_Niles1 -
Having some problems with understanding how to properly use anchor text for my keywords' better rankings. Please help!
Hello, Last week I did some work on my website's inner pages linking and some of my highly ranking keywords fell down as a result. I guess I did something wrong, please help me figure out what exactly was wrong! Here is the example of what I did. I put a link to the page that ranks for 'Thermador repair Brentwood' here: http://www.ifixappliancesla.com/blog/2016/09/12/appliance-repair-brentwood/ I put exactly same anchor text, 'Thermador repair Brentwood'. For my blog posts, I use Yoast plugin, so when adding the link, I received the message "You are linking to another page with the focus word you want this page rank for. Consider changing that if you truly want this page to rank." While this one's ranking, 'Thermador repair Brentwood', didn't fall down, others did. Could you please confirm if my understanding is right and I'd better not use the same keywords on two or more pages? If yes, what is the best practice for linking to the pages that are not in the main menu? Let's say, I decided to do blog posts for the areas my appliance repair company serves and to optimize those pages for respective keywords. So, I have pages like "Appliance Repair Service in Brentwood" (which is optimized for "appliance repair brentwood" keyword), "Appliance Repair Service in Beverly Hills" ("appliance repair beverly hills" keyword), etc. I thought that the best way to link to them is to put the same anchor texts: "appliance repair beverly hills", etc. But it looks like the best way would be to use the anchor texts like "Beverly Hills", "appliance servicemen in Beverly Hills". Please tell me if I am right? Any explanation, advise or referral would be much appreciated! Thank you!
Link Building | | kirupa0 -
Spam links - what would you do?
Hello, A few months back our website was hacked which we noticed quickly and got fixed. However, there still is a lot of dodgy backlinks, linking to the spam pages. They come up in Webmaster Tools, Moz and SEM rush. According to the Moz Spam tool, a few of them have been given 7 flags which Moz suggests gives a 30% chance of being penalised by Google. The website has great rankings (position 1-3 in most targeted keywords) so I am scared of doing something that will harm the rankings, however I also aware that Google may do an update which could take these spam links into account. I have no experience of using the disavow tool but from reading up about it, it should only be used as a last resort. So my question is - what would you do?
Link Building | | N2Digital0 -
When pitching a whitepaper as Push Content for Link Building, is it ok to give the person I'm pitching a link to a landing page with a form on it?
When pitching a whitepaper as Push Content for Link Building (i.e. pushing out content that my client has created), is it ok to give the person I'm pitching a link to a landing page with a form on it? Or should I create a landing page with the whitepaper included on it? I’m not sure if the client will be ok with this b/c I know they use the whitepaper for sales purposes to gain leads. For example, my pitch email would include a line such as this, "the whitepaper can be found at LINK and I'd love if you could share it with your readers." I think it may be weird/a little wrong to ask a webmaster to include a link on his site to a landing page with a form to get the whitepaper. Does this make sense? What have others done with whitepapers as Push Content for link building?
Link Building | | ArketiGroup1 -
Link Relevance vs Link Authority ?
Hi guys, I have a quick question regarding some low quality links my site is getting. From the information in Open Site Explorer, the website Im talking about has a page authority of 16 while the domain authority is 11\. These are very low quality scores in my oppinion and Im thinking of removing them with Google Disavow Tool. The thing is that, although the domain is low quality, the links have relevance as they're in the same business sector as us. More exactly, the name of the domain is taxisavona and the company I work for is also a taxi company. So, now I`m thinking, should I disavow the link because of it's low scores or should I leave it because it is relevant to our business ? Thank you in advance! Best regards, Tiberiu Iavorenciuc
Link Building | | Tiberiu0 -
How to improve (ASAP) the linking root domain, the followed linking root domains and the linking C-Blocks? Linkbuilding (or whatever) techniques.
I have a small site (.com) like any website in my sector. 30-90 pages. I have no crawls errors. Everythings is fine, just I need to improve my linking root domain, the followed linking root domain and the linking C-Blocks. Example: my competitors have 300 (one of them have 1300) of total links. I have 30. Anyone know some good strategies? techniques? tips? I just dont want to be in a farm directory, I want free links. I'm already running two strategies but it works so slowly. I want something faster at this moment. Also, any recommendation will be thankful.
Link Building | | NicoDavila0 -
Vary Anchor Text for your internal links?
Something I had been pondering with all the new updates and signals Google is looking at, and also considering the fact that many website's overdo internal linking and almost everyone uses exact match anchor text for it. So my question is - is it effect or counter-effective to vary your anchor text for internal links? If you think its effective, what is a reasonable proportion for exact anchor text match to varied ones.
Link Building | | Syed10 -
Link Frequency
I understand that good link building is all about the quality of the link / the anchor text attached to it. But, what about frequency? Should I build until I can't build anymore? or create a plan to submit links to a certain # of sites per week/month?
Link Building | | pricefutures0