Yahoo and Bing, what do they want?
-
My websites rank very well from Google searches, but not so well with Yahoo and Bing. What do these search engines want?
-
Hi Kristopher, ultimately Bing/Yahoo have the same end goal as Google - to give the searcher the highest quality search results so that they continue to use that service. However the methods they use to evaluate the quality of results and achieve this goal do differ. Of course search engine algorithms are something of a "black box", but here are two common beliefs about the differences between Bing/Yahoo and Google:
- Bing probably use SERP CTR and SERP bounce as a ranking factor. It's therefore really important to evaluate meta descriptions and page titles as well as quality of landing pages. http://www.stonetemple.com/search-algorithms-and-bing-webmaster-tools-with-duane-forrester/
- Bing probably puts more focus on social than Google. http://techcrunch.com/2012/10/21/beyond-their-10-blue-links-googles-and-bings-search-strategies-take-different-paths/
Aside from this, major ranking factors on both Google and Bing include inbound links, on-page optimisation, website structure and quality.
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking #1 in Bing & DuckDuckGo, not at all for Google - where am I going wrong?
According to the Moz rank checking tool, my blog ranks in the top 3 for my name "James Crowley" on Bing, Yahoo (both in the US and UK), and also DuckDuckGo (though Moz can't tell me that). And yet doesn't rank anywhere for Google. I don't have any penalties, and for other keywords it appears fine on Google. Does this seem strange to you? Am I going wrong somewhere? The blog is https://www.jamescrowley.net/. Many thanks James Nq5uF2al.png
Intermediate & Advanced SEO | | james.crowley0 -
*FEEDBACK Wanted* Hows my technical and overall SEO design doing?
Hello, I would love anyone's feedback for SEO before we start adding more products to our e-commerce store. Technical SEO ideas, UX, etc. Thank you!
Intermediate & Advanced SEO | | Jamesmcd031 -
The client wants to close the current e-commerce website and open a new one.
The client wants to close the current e-commerce website and open a new one on a completely different engine without losing income. I have no idea how to approach this topic. Old site has over 100 000 pages, and in terms of SEO is quite great - we hit almost every important keyword in our niche but thanks to heavy modifications of source code site become unmaintainable. Content on new shop will be almost 1:1 with old page but: domain will be different (I can't explain to the client that this will damage our core brand). Beacuse of that I'm forcing idea of going with brandname.com/shop domain instead of newshop.com beacuse our main brand is well known to our customers, not as much as old shop but still better than new shop brand. engine and design will be different we will lost almost 30 000 backlinks. budget: only IT. No content and seo tools budget. BONUS: client hired before me some "SEO magician" - now SEO audit score with tools like ahrefs etc. is around 6 - 12% for 100 000 pages on new shop. Great. Does anyone have idea how to approach such task with minimal losses?
Intermediate & Advanced SEO | | meliegree0 -
Yahoo and Bing Rankings
Hello. I have noticed that Yahoo and Bing rankings for all of my clients have significantly tanked as of the beginning of March. Has there been a recent algorithm update for these two search engines and what are some major things I can look for to fix? Thank you,
Intermediate & Advanced SEO | | higherimages0 -
Legal Client Wants to Change Domain Name... What's the best way to pass authority from old domain?
Hey Mozzers,
Intermediate & Advanced SEO | | WhiteboardCreations
I received a call on Friday from a 6 attorney law office who have been my client for a long time. They have an established brand/domain in their market which isn't very big, but has a lot of competition. 2 of the attorneys are leaving to start their own firm and they want to remove a letter from their name abbreviation, thus their domain name as well. So, the other partners want to change the domain to reflect this. They want to buy a EMD [city]lawyers.com for about $1,600 along with some others to protect their new brand and name. I have a good idea as to what I need to do, BUT would love to hear advice from the community for this type of drastic change. 301 redirects? New Google Analytics code or same just different profile? Webmasters verifications? Content from old site? Old domain forwarding or keep active for a little bit? Is not the time to get them an SSL? Also, what should I prepare them for in terms of website traffic expectations and Google authority drops or remains the same? I know their Moz DA/PA will drop to 1/1, but anything else to look out for? Thank you in advance!
Fellow Pro Member - Patrick1 -
Bing Ranking Factors
I'm curious about the relationship (or lack of ) between Google rankings and Bing rankings. We took a huge hit last winter with Google and have since gotten back up to the top 3 and have been holding steady on all our most important terms. Most of our losses since regaining Google, have been with Bing. This week, we dropped 44 points on Bing and Yahoo! for our most important term. Are there known factors for Bing ranking? If so, can anyone please enlighten me? And does anyone think Bing rankings even matter these days?
Intermediate & Advanced SEO | | gfiedel1 -
Has anyone here successfully been accepted into Yahoo News?
I've tried applying a couple times through their form over the last six months with no response. Has anyone here been accepted as a news source, and if so, what did you do? To clarify, I mean accepted into the Yahoo News index (submission form here: http://help.yahoo.com/l/us/yahoo/news_global/submitsource.html?from_url=http%3A%2F%2Fhelp.yahoo.com%2Fkb%2Findex%3B_ylt%3DAm2jThOClBnKBsnrNsRjE6a5OSV4%3Fpage%3Dproduct%26amp%3By%3DPROD_NEWS%26amp%3Blocale%3Den_US&last_url=http%3A%2F%2Fhelp.yahoo.com%2Fkb%2Findex%3B_ylt%3DAm2jThOClBnKBsnrNsRjE6a5OSV4%3Fpage%3Dproduct%26amp%3By%3DPROD_NEWS%26amp%3Blocale%3Den_US) We've already been accepted into Google News and Bing News, but not Yahoo News
Intermediate & Advanced SEO | | nicole.healthline0 -
Yahoo directory listing issue
Hello all, We submit our site http://tinyurl.com/5v9hrql to Yahoo's directory (Standard Listing) on 08/26/2012 at this time the order remains as pending and the site is not listed on our suggested category http://tinyurl.com/d4a5lyf Furthermore, we haven't gotten any email from Yahoo Team; something is wrong with our submission or need to contact to? Thank you for your help
Intermediate & Advanced SEO | | SharewarePros0