404 Pages. Can I change it to do this without getting penalized ? I want to lower our bounce rate from these pages to encourage the user to continue on the site
-
Hi All,
We have been streaming our site and got rid of thousands of pages for redundant locations (Basically these used to be virtual locations where we didn't have a depot although we did deliver there and most of them was duplicate/thin content etc ). Most of them have little if any link value and I didn't want to 301 all of them as we already have quite a few 301's already
We currently display a 404 page but I want to improve on this. Current 404 page is - http://goo.gl/rFRNMt
I can get my developer to change it, so it will still be a 404 page but the user will see the relevant category page instead ?
So it will look like this - http://goo.gl/Rc8YP8 . We could also use Java script to show the location name etc...
Would be be okay ? or would google see this as cheating.
basically I want to lower our bounce rates from these pages but still be attractive enough for the user to continue in the site and not go away. If this is not a good idea, then any recommendations on improving our current 404 would be greatly appreciated.
thanks
Pete
-
Many thanks both
I previously had locations in these places but now we don't hence the 404's.
thanks
Peter
-
There's no law that says a 404 page has to be dull and unengaging. Back in the palaeolithic era of the web if we saw a lot of hits to the 404 page in the server logs we rarely knew why (finding broken links was a lot harder in those days) so we tried to capitalize and added engaging graphics and search boxes, copy designed to improve the retention of all these poor lost souls.
Working on your 404 page can actually be a really good experience. With the tools at developers disposal today it should be super easy to work out the context of the 404 error and show something useful to the user and win them over.
All that said if you find yourself relying on this technique in 2014 it is probably a sign something has gone wrong with the site's information architecture. Restoring the category page but serving a 404 is probably a no-no - you're essentially saying "no, this doesn't exist" to automatons (user agents and search crawlers) but you are showing the user the page they were presumably looking for. Finding yourself in a situation where you are sending deceitful HTTP headers is a clear sign something is wrong.
If the pages are useful and visited, restore them and work on making them better. If they aren't useful enough then you should probably 301 to a relevant useful page. Don't worry about having too many 301s, redirecting is the technically correct thing to do in such situations and your search engine of choice can hardly penalize you for using HTTP features correctly.
-
Just curious…
How would you get the 404 page content to reflect the category related to the search?
-
I can't see a problem with changing it. Seeing that you removed a lot of pages due to cleaning up the site i would think that the normal thing to do is not to show a 404-page, but either redirect to the proper page/category, or show something like the example you linked to.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirecting an Entire Site to a Page on Another Site?
So I have a site that I want to shut down http://vowrenewalsmaui.com and redirect to a dedicated Vow Renewals page I am making on this site here: https://simplemauiwedding.net. My main question is: I don't want to lose all the authority of the pages and if I just redirect the site using my domain registrar's 301 redirect it will only redirect the main URL not all of the supporting pages, to my knowledge. How do I not lose all the authority of the supporting pages and still shut down the site and close down my site builder? I know if I leave the site up I can redirect all of the individual pages to corresponding pages on the other site, but I want to be done with it. Just trying to figure out if there is a better way than I know of. The domain is hosted through GoDaddy.
Intermediate & Advanced SEO | | photoseo10 -
Redirecting Pages During Site Migration
Hi everyone, We are changing a website's domain name. The site architecture will stay the same, but we are renaming some pages. How do we treat redirects? I read this on Search Engine Land: The ideal way to set up your redirects is with a regex expression in the .htaccess file of your old site. The regex expression should simply swap out your domain name, or swap out HTTP for HTTPS if you are doing an SSL migration. For any pages where this isn’t possible, you will need to set up an individual redirect. Make sure this doesn’t create any conflicts with your regex and that it doesn’t produce any redirect chains. Does the above mean we are able to set up a domain redirect on the regex for pages that we are not renaming and then have individual 1:1 redirects for renamed pages in the same .htaccess file? So have both? This will not conflict with the regex rule?
Intermediate & Advanced SEO | | nhhernandez0 -
Google Search Analytics How to Get Search Keywords for a Page?
How do I get the keywords coming into a page on the new Google Webmaster Tools Search Analytics? Used to be there in the old version. You would just view your most popular urls and when you expanded the urls you would see the terms driving the traffic. How do I see the most popular keyword queries for a given page in the new tool? Alternatively can I still use the old tool somehow?
Intermediate & Advanced SEO | | K-WINTER0 -
What was your experience with changing site url's?
I work with a company that is about to move to a new platform. Because the category and page structure is different every almost every url but the home page will need to be 301 redirected. I know how to do this and am pretty sure I will find and fix 99% ahead of time and not have too many 404's showing up in webmaster tools to clean up. My question is has anyone who is reading this post had to do this before and what was your experience with organic traffic after you made the switch. I am predicting that even if I successfully redirected 100% of the url's there would be some loss for a couple of months just due to the fact that we are making a major change. My bosses are asking if there will be any loss and I need to tell them what to expect.
Intermediate & Advanced SEO | | KentH0 -
Best tips for getting a video page to rank?
We have a video for our company, located here: http://www.imageworkscreative.com/imageworks-creative-video It's an overview of our company and the services we offer. We'd like to get this page ranking, but we haven't had much luck so far. Our Youtube account does better, but I'm looking for some things we can do on or offsite to get this page to rank. Any tips would be appreciated!
Intermediate & Advanced SEO | | ScottImageWorks0 -
How can I get a list of every url of a site in Google's index?
I work on a site that has almost 20,000 urls in its site map. Google WMT claims 28,000 indexed and a search on Google shows 33,000. I'd like to find what the difference is. Is there a way to get an excel sheet with every url Google has indexed for a site? Thanks... Mike
Intermediate & Advanced SEO | | 945010 -
Please help on this penalized site!
OK, this is slowly frying my brain and would like some clarification from someone in the know, we have posted multiple reconsideration requests the regular "site violates googles quality guidelines" .."look for unnatural links etc" email back in March 2012, I came aboard the business in August 2012 to overcome bad SEO companies work. So far i have filled several disavow requests by domain and cleared over 90% of our backlink profile which where all directory, multiple forum spam links etc from WMT, OSE and Ahrefs and compiled this to the disavow tool, as well as sending a google docs shared file in our reconsideration request of all the links we have been able to remove and the disavow tool, since most where built in 2009/2010 a lot where impossible to remove. We managed to shift about 12 - 15% of our backlink profile by working very very hard too remove them. The only links that where left where quality links and forum posts created by genuine users and relevant non spam links As well as this we now have a high quality link profile which has also counteracted a lot of the bad "seo" work done by these previous companies, i have explained this fully in our reconsideration request as well as a massive apology on behalf of the work those companies did, and we are STILL getting generic "site violates" messages, so far we have spent in excess of 150 hours to get this penalty removed and so far Google hasn't even batted an eyelid. We have worked SO hard to combat this issue it almost feels almost very personal, if Google read the reconsideration request they would see how much work we have done too remove this issue. If anyone can give any updates or help on anything we have missed i would appreciate it, i feel like we have covered every base!! Chris www.palicomp.co.uk
Intermediate & Advanced SEO | | palicomp0 -
How can we improve rankings for category pages
Hi Everyone, I have a dog breeder site I'm working on and I was wondering if I could get some tips and ideas on things to do to help the "category" pages rank better in search engines. Let's say I have "xyz" breed category page which has listings of all dog breeders who offer that particular breed, in this case "xyz". I have certain breeder profile listings which rank higher for those terms that the category page should be ranking for. So I'm guessing Google thinks those breeder profile pages are more relevant for those terms. Especially if well optimized. I know thin content may be my problem here, but one of our competitors dominates the rankings for relevant keywords with no content on their category pages. What do you all suggest?
Intermediate & Advanced SEO | | rsanchez0