Geo-specific SERP Rank Tracker that is good for hyper local results?
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We've had a lot of success using Raven Tools, as well as some other tools for SERP Rankings for our clients; however, most only go down to the country level. We're researching into some good hyper local trackers (down to the city/zip level). Does anyone have any suggestions?
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Take a look at KeywordSearchRankings.com - the tool monitors Google SERP rankings as they are displayed in almost any country and city in the world. It also has a "custom location" feature, where you can type in the exact cities from which you want to check rankings.
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At this stage in time, I would go for adding local area names to search phrases (without duplicating content of course).
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This is a tricky one. It involves IP address location accuracy which is far from perfected (although it has improved in recent years). If you do find a tool, I'd recommend questioning how exactly it manages to determine exact locations and I'd be very skeptical. Say my ISP's data centre is miles from my house, that's where my location would be pinpointed. It's probably unlikely my ISP would pass data to a third party (privacy laws) as to how far I live from the data centre. Otherwise hackers and criminals could also make use of that information. I guess I would not pay much if anything for a service which claims to do this. For mobile internet with GPS tracking it's a different matter, but I don't know what your purpose it. Mobile users are supposed to be of far less value than computer users (as you know many are not prepared to pay for keywords on PPC search what they would for PPC on laptop search - relate this to the latest share price drop in Google).
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