Brands for services
-
What would be a logical way to set the correct brands if you offer a service like "WordPress Design" or "Web Design" or "Magento Development". At the moment just using my company name "WhatsTheBigIdea" or "Whats The Big Idea" seems to be my brands, not the app brands that I work with. Please explain. Thanks!
-
I was just wondering what's SEOMOZ term "brands" meant in their application|tools so that I can take advantage of it. Thanks.
-
Building a brand for a service isn't as easy as say, for a product and can cost huge sums of money. I have never tried to help anyone build a brand where it hasn't been a hugely expensive exercise.
I don't tend to worry about brand building myself though, just because I get my work through referrals primarily - however, I think I am more well known for my name than I am for my company name.
What would I do in your shoes? Without knowing what you already do, you need to dominate your field through articles, blog posts, social media, guest-blogging, public speaking, etc. - it's a never ending list of ways to try and gain publicity.
Andy
-
Here's question: what's your brand?
-
Thanks for your reply. Which is best? I suspect that since "WordPress", "Magento", "osCommerce" and other tools I use are more recognizable than my company name, then that it may be the right direction to pursue. My brand is my company name [WhatsTheBigIdea] though it says little about me.
-
Without mentioning the platforms you work with, you are never going to have brand influence until someone visits your website.
However, brand management is not a 2 minute subject as there are nuances that need to be looked at such as who your audience are, where they find you, opportunities to name-drop, how you advertise, how you are perceived - the list goes on.
So are you looking to piggy-back your service based on the platforms that you work with? or just build a brand of your own?
Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz Reporting a brand page as KW stuffed for the the brand KW, not a problem i presume ?
Hi if I'm getting a keyword stuffing warning on Moz for a brand page for the brand name kw that shouldn't really matter should it? Moz just oversimplifying it since seen the brand name says 27 times on a page think it's stuffed, but if its a 2000 word page all about the brand, those occurrences are totally natural & hence Google will think so too generally speaking? Thanks Dan
Moz Pro | | Dan-Lawrence0 -
Branded Keywords: Should I Monitor My Products' Names?
I am setting up my keywords' tags and brand rules. Is there any reason not to consider my products' names as "branded keywords". For instance, if my brand is HealthNut and I have products (that people talk about by name), such as GreenGiant Juice, should I create a brand rule for "GreenGiant Juice"? Granted, most of the time, customers will be searching for "HealthNut GreenGiant Juice", but there must be at least a minority who would search directly for the product itself without using the brand name. Any thoughts are greatly appreciated. Thank you in advance!
Moz Pro | | EliteErikSEO0 -
RegEx as rule condition in brand rules possible?
Hi everybody, can i use a RegEx expression as a rule condition to tag branded/non-branded keywords? For example.. I want to tag all keywords beginning with "This" to be tagged as branded. ThisHouse
Moz Pro | | ValerieSchmidt
ThisPhone
ThisPC Seems like the brand rule is a exact match but that doesn't work for this kind of keywords, right? Thank you Regards0 -
What's the future of SERP Tracking? And... Is SEOMoz's SERP Rank Tracking in compliance with Google Adwords API Terms of Service?
My question is: Is SEOMoz's SERP Rank Tracking in compliance with Google Adwords API Terms of Service? Background: The reason I ask is because Raven Tools is now removing their SERP Reporting tool because it uses scraped Google position data. So, it looks like SEO's will either have to find a new rank tracking tool or find new ways to traffic the effects that rankings have on a website traffic volumes. For instance, there is a way to get the position a search results was in Google when it was clicked. We could create a secondary profile in Google Analytics for each client and use a custom filter to record the position that the keywords was in when the search result was clicked ( http://www.seomoz.org/blog/show-keyword-position-using-filters-and-advanced-segments ) Or perhaps we'll have to use Google Webmaster Tools' SEO Report to get data somehow ( http://support.google.com/analytics/bin/answer.py?hl=en&answer=1308626 ) What are your thoughts on this? As you know, ranking data is still a great way to show clients if they are gaining or losing visibility in the search engines. It helps SEO's to report how effective their efforts have been. Because other ranking software companies uses Adwords API data to show the keyword search volume and advertiser competition of a keyword, they can not or eventually will not be able to use scraped ranking data any more. But, if another rank tracking tool out there doesn't need to be in compliance with the Adwords API TOS because they don't use that API to show search volume and advertiser competition, they can still technically provide their ranking data and not be violating any TOS, right? I'm just trying to understand the best way to continue reporting impact of organic keyword rankings on a website. Does the SEOMoz SERP Tracker comply with Adwords API? Is there another rank tracking tool out there that already is using Average Position data from the GWT SEO Report tool? Should we all just stop reporting rankings to clients altogether? Scott
Moz Pro | | OrionGroup2 -
Dilema in hiring SEO company services
Hi My question is one that most startups face. No large budgets for online SEO marketing and lack of quality SEO consultants willing to work for peanuts. To the point: 1. Where can I read reviews of SEO consultants before giving a contract? 2. Is it naieve to expect an SEO contract based on real ROI i.e. increase in qualified enquiries? All I spoke to over last 12 months refuse to commit, even in part, to this requirement. My take is what good is an SEO contract if all I get is loads of reports of work done? I do not have the capability to analyse the reports hence I employ someone! 3. I have SEOMoz pro memership. Can I do my SEO myself by using the tools in the dashboard? thanks to all for reading my post.
Moz Pro | | dp910 -
Why are we no longer ranking #1 for our brand on the SEOMoz web app?
Been noticing these anomalies for some time now. I'm from eVenues.com and we've found the rank tracker extremely useful to see how our campaigns are doing. I noticed however that we no longer show up in the app as ranking for our brand? I know that results differ according to location and a myriad other variables but I think we're pretty strong as far as our brand name is concerned. I did a quick double check in incognito and, yep, we're still ranking... Any ideas on this?
Moz Pro | | eVenuesSEO0 -
Seomoz Customer Service does anyone feel let down
I would like to know if anyone else feels let down by seomoz and their customer service. I will give you a couple of examples why i feel let down. I contacted customer services over an issue a couple of weeks a go and never got an answer from them, and the second issue is the private question that you can ask. I asked many days ago and it was an important question and it has still not been answered. I am just wondering what we are paying for by using this site and if other customers of this service feel let down like me.
Moz Pro | | ClaireH-1848860