Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Brand Name searches: Low Click Through Rates in Google - What are your CTR in the SERPS for your Brandname?
-
Hello,
Checking the Analytics part - Search Engine Optimization/ Queries -
I found suprising results for my website:
The website is no. 1 for my brand name but only has a 28% CTR on the brandname in the Google SERPS!
Please see exactly what I mean here: http://screencast.com/t/GKjwliZ6GTF7
I'm looking for your experience of CTR of other websites in the same situation.
Do you have similar low CTR?
Some background info;
The website is no1 for the brandname.
Sitelinks are shown.
Google Maps is shown on right.
In the period are no adwords advertisments on my brand name as I know. I checked several times. I cant understand where 72% go after searching for my brandname.
Thanks for sharing your experience.
Best Regards
Daria
-
I think I fail to understand this report as the math are not making sense:
Keyword Tool: 260 searches in broad mach , 210 in phrase match, 170 in exact match.
How is it possible to get 320 impressions on the same Query.
There are way more impressions than searches for that specific query. Thats nonsens!
From Google Support- definition of query:
| Query | Only used in the SEO reports. Applies to the actual query entered by a user in Google search. | The actual query entered by a user in Google search. |
-
I think I fail to understand this report as the math are not making sense:
Keyword Tool: 260 searches in broad mach , 210 in phrase match, 170 in exact match.
How is it possible to get 320 impressions on the same Query.
From Google Support:
| Query | Only used in the SEO reports. Applies to the actual query entered by a user in Google search. | The actual query entered by a user in Google search. |
-
Thanks for all those good points.
-
1 as you say unlikely as also visit and hits would be higher.
-
2 No adwords campaign on brand name.
-
3 It's a service and maps gets also low clicks (from places stats)
-
4 Brand name is unique
-
5 No other products use this keyword for sure
-
6 This is my fear. But I nerver managed to see an ad on the top of my brandname. I also use google adwords ad preview to chech diffrent locations etc.
-
7 May metadesciption could be improved but there are also sitelinks that give lote of space.
By the way. The site links count as normal hits. Correct???
What are your CTR in the SERPS for your brand name?
-
-
Just to put your mind at ease, our brand see's a similar CTR but I have put below some considerations.
- With Google Privacy settings and the emergence of "None" it might be possible that Google registers the impression but counts the click as "none" - very unlikely.
- Do you run paid adverts on your brand? Is it possible people could be clicking these? Factor this in when considering the overall CTR.
- You said Google Maps is on the right - if your brand is a restaurant /venue/shop it's possible they click that result and go to Google Maps, and still find what they are looking for.
- Is your brand name unique - if other companies have it, people may see the results and decide thats not what they are looking for?
- Could your brand name be confused with other products?
- Are other people bidding on your brand name.
- Is your Meta Descritpion fully optimised? This is basically a written advert for your site. Is it as optimised as can be? Is there a call to action.
I'll think of more but lots to think about.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Different Font of Meta Titles in SERP
Hi there, Does anyone know how they managed to get a different font in the meta title on this page, directly in SERP? www seorestart cz It's even differently in the source code of the page (try to google it with "site:" operator). I thought CSS has now power over this and I couldn't find anything else what might be the trick. Thanks for any answer. Cheers,
Branding | | benesmartin
Martin0 -
Rate My Logo!
Hey guys, Can't for the life of me decide which color pallet to use for this logo, so please let me know your thoughts! The logo is for a website that specialises in Instagram social media marketing - So without further ado... Green, Blue or Blue with Red Heart? Thoughts, feedback and anything else you want to add! DBFnY
Branding | | camille10 -
Google displays the wrong store hours. Can anyone help lead me to the fix?
When doing the following search on Google "Ticket King Milwaukee hours" we see the wrong hours displayed at the top of the page. Just to the left of our places page, you will see "Tuesday hours 8:30-1:00 pm." That 1 pm closing comes up for every weekday, even though we are open until 6 pm weekdays, and 3 pm on Saturdays. I have checked the hours listed on our G+ page, our "Places for Business" page, our "about us" page on our website, and can't find where they are getting this incorrect data. I even went out and checked most of the "List your business" sites that I have registered with.
Branding | | Ticket_King
I have submitted this to Google, but have not heard back. Does anyone have any ideas as to how I can fix this, or at least find out where this bad data is coming from? I did find a company blog post from 2010 that listed our ours in a somewhat confusing way, but it was still correct. (I have since fixed that old post.)0 -
1 Website, 2 Business Names, 2 Locations
I took on a dentist office as an SEO client. They have 1 website, 2 business names and 2 locations. Each location has it's own business name. They are both within the same city as well. I'm not exactly sure where to start with them since they have 2 different business names. If it were 1 name with multiple locations I would just create a Contact Us page for each one, but is that the best thing to do when the location names are different? Should I create a different website for each location or is that smart because then they are competing against each other? Any help from the community on the direction I should take would be appreciated. Thanks in advance!
Branding | | SilhouetteBS0 -
Do Dashes in Domain names hurt SEO ranking?
I have found conflicting reports online whether or not dashes in domain names hurt/help ranking. Example yourbrandonline.com vs your-brand-online.com? I found Rand's write up on how to select a domain and he suggests staying away from hyphens but mainly because its hard to remember or people my enter it in wrong. Here's his comment. "Reject Hyphens and Numbers
Branding | | JoshKimber
Both hyphens and numbers make it hard to give your domain name verbally and falls down on being easy to remember or type. I'd suggest not using spelled-out or roman numerals in domains, as both can be confusing and mistaken for the other." Aside from people possibly struggling to get there directly because of the domain name, are they OK to use? Or, are domains with hyphens considered spammy? Thanks in advance.1 -
There was a really awesome Brand Video at Mozcon last year
It was a female brand i believe. Does anyone remember which it was or have a link? Gracias!
Branding | | VistageSEO1 -
How to get Google to link external review sites in Google Places
Hi, I have several company profiles in Google Places and Google Sites, I also have the same profiles for those companies in review sites like Yelp! and so on. I have seen that other sites have links on the bottom where Google points to those external review sites, but that doesn't happen for me yet, is there a way to tell Google that I have profiles on other review sites so they can link them or is it Google whenever they find them that will link them? Here's an example: http://maps.google.com/maps/place?cid=14126341780178539960&hl=en At the bottom you'll see that it says: Reviews from around the web Now this is one of mine: http://maps.google.com/maps/place?cid=12168877126282825032&hl=en Now how do I get that line at the bottom provided that I know there are reviews out there in other sites? Is there something I can do? Or is it all about Google doing it whenever they see fit? Thank you!
Branding | | tass0 -
Twitter Account names for Fictional Characters
I'm consulting for a web series that features ~6 well established characters, and I would like to establish a twitter stream for each character before the start of the new season in a few months. The characters all have first names but no last name, and the web series's name (Naked In A Fishbowl) is too long, and the acronym NIAF is not well-branded yet. What would be the best way to pick Twitter handles for cast members (BonnieNIAF, Jean NIAF? BonnieFishbowl? Bonnie_NIAF?)
Branding | | EthanStanislawski0