Can't see why been marked 'Avoid Keyword Stuffing'

[well-its-1-louder]

Hi SEOmoz!

I'm a newbie, first post, here goes...

Working my way through On-Page Report Cards.

Noticed this page http://www.vintageheirloom.com/vintage-chanel/vintage-chanel-bags flagged with 'Avoid Keyword Stuffing in Document'.

Keyword is 'Vintage Chanel bags' and there is just one instance of it on this particular category page??

Any ideas?

Any general pointers for me on www.vintageheirloom.com would also be much appreciated.

Thanks SEOmozzers...

[well-its-1-louder]

Hi Donford

Many thanks for taking the time for your comprehensive suggestions.

Your spot on with adding 'Why buy from us' on each product page. Sometimes you need another perspective, seems blindingly obvious now...

I'm using OpenCart CMS so adding similar products is a whizz - thanks...

And again great suggestion re dynamically adding 'Vintage...' to just products, I'll need to throw that over to the community but nice suggestion.

Cheers...

[donford]

Couple good points there.

First on your ranking on google.co.uk, that is great! I verified the ranking for you and did find that google is ranking http://www.vintageheirloom.com/chanel-bags as 1 for that keyword, which is a page that currently doesn't exist on your site (possible it did) and this is google's cached result.

Second on the long tail keywords. I completely agree with the logic if it ain't broke...

In case it does become broke..
Just remember long tail keywords are generally easier to target so simply using the long tail keywords a couple times in the product description maybe sufficient. Also it maybe possible to use them only on the product page and not the listing pages. I know I've had to come up with solutions like this for oscommerce, so I'm sure your CMS would allow you to as well. (Logic, if on product page, echo "Vintage" + $product_name)

A couple final suggestions for the site...
1. When a product is sold, it would super convenient for the user who lands on a sold product page to have a quick link to similar products.
2. Your 100% authentic guarantee (I found it on the Why Buy From Us page) should be very easy to find on each product page. I know cost is relative, but before I drop several hundred dollars I want to be sure I'm going to get what I think I'm paying for.

Anyway the site looks nice, and and the keyword stuffing warning is just a notice.

[well-its-1-louder]

Thanks Donford

Although I've got a Grade C page optimisation score, I've just checked and in the UK our site appears on page 1 rank 1 for Vintage Chanel bags (Google) which did surprise me somewhat.

Our products are transient, staying around for 2-6 weeks on average. Each item is unique, so no real time to build links to products / page authority etc. So I think your right to mention concentrating on the category SEO rather than the products (especially for us).

But... if I search for a more long tail term 'vintage chanel pink shoulder bag' we also appear page 1, rank 1, so I feel a bit like 'if it ain't broke, don't fix it'.

The link to previous discussions isn't specifically about Ecommerce sites. I've checked a few competitors and they use 'Vintage' too, not that this means it is correct.

However I'm always open to change, my gut (not factual) feeling is that dropping Vintage from products would affect adversely the longer tailed search mentioned 'vintage chanel pink shoulder bag'.

[donford]

Hello Wellits1lounder,

Recently another use had a very similar question. Some of us posted some helpful information there.

Specifically, I did not see an over use of the keyword Vintage Chanel Bags.

However, you should pay attention to your product names and how they will effect category and listing pages. I mention this because "Vintage Chanel" is used extensively on the page you listed. Mostly, this is due the product names. Those names are great for eBay listings, but maybe not for a website. Hierarchical structure would assume that anybody searching for Vintage Chanel Bags on a search engine you would want them to find your category page, not your final product page as those products then are competing with each other for that keyword. This is just a thought, you will need to be the judge of the flow of your website and keyword usage.

I hope this helps you

Edit: must have been typing while you were responding.

[well-its-1-louder]

Hi Donald

Thanks for speedy response.

Yes you're right, I can see the repetition of phrase 'Vintage Chanel', report is a little misleading. These mostly come from the product names all prefixed with 'Vintage Chanel...'

Feel a bit stuck with the idea of removing 'Vintage Chanel...' from the titles of products though, seems a legitimate phrase and valid if I want to SEO for this phrase. But I'm happy if I'm wrong...

Thanks...

[MagnetsUSA]

If you look at the keyword 'Vintage Chanel,' the term appears very frequently on the page. You have to remember to see the page as crawlers see it. View the source and do a search and find on that keyword. Or examine it in Webmaster Tools. You'll find that it appears very frequently, in copy as well as in alt text, titles, urls, etc. Hope that helps!