Website architecture and sitewide link
-
Hello,
I was reading this article about website architecture http://www.seomoz.org/blog/site-architecture-for-seo and I have a question about site wide link...
I don't think site wide link are good if you want your homepage to have the most " juice " can someone confirm that to me.
What I mean by site wide link is let's say I have a page about golf in califorina and I create a link to another page of my website which is about golf in florida that a good practicee to do that or not ?
I just used this calculator http://www.webworkshop.net/pagerank_calculator.php and and if I do site wide links the juice doesn't go to my most important page ( the homepage ) which is the one I currently want to have the most juice.
However, I noticed that website like amazon do site wide link let's say you are looking at a book and they have lots of links for other books or categories and they still rank very well for the word "textbooks" so I am kind of lost and don't understand why they still rank even though to me their juice goes away by doing site wide links to other books or categories ( even though it is related )
Can someone tell me more about site wide links are they good , bad etc... and is this calculator I use right or wrong ?
Thank you
-
Site-Wide links are absolutely valid and best practice implementation when they are pointing to a page on your site that is high value. Think of it like this - your main site-wide navigation should point to your highest level product or services page, your "about" page, your "contact" page, and so forth. This is based on user experience. Users should be able to effortlessly get directly to those most important pages. The home page is NOT the only very important page on the site, so why would you hide links to those others?
At the same time, it's NOT best practices to attempt to artificially increase the "perceived importance" of a page that should not be considered that important from a user perspective.
This concept is also about a bigger concern I have with your understanding. If you do not properly set up site architecture to help users, your home page will not get it's maximum value anyhow. And your home page should not, by itself, automatically rank higher for all your primary phrases than those other high level pages should.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website cache has removed
Hi Team, I am facing an issue with cache of the website, despite various r&d I couldn't able to find the solution as code seems to be ok to me. Can any one of you check and let me know why home page and some of the product pages removed from the caching. See here: https://bit.ly/2Kna3PD Appreciate a quick response! Thanks
Intermediate & Advanced SEO | | Devtechexpert0 -
Website.com/blog/post vs website.com/post
I have clients with Wordpress sites and clients with just a Wordpress blog on the back of website. The clients with entire Wordpress sites seem to be ranking better. Do you think the URL structure could have anything to do with it? Does having that extra /blog folder decrease any SEO effectiveness? Setting up a few new blogs now...
Intermediate & Advanced SEO | | PortlandGuy0 -
Do nofollow links affect link profile?
I've read that it's good to keep a natural link profile. Some naked links, some links going to our company name, some with anchor text, etc. Do nofollow links affect this link profile, or is it only followed links that are taken into account?
Intermediate & Advanced SEO | | lighttable0 -
Best Link Solicitation Email Structure - Link Building
Hello, What is the best thing to say when soliciting a link for link building. Say you're contacting a site with a resource section where your competitors are listed. What would you say to be the most persuasive. Thanks.
Intermediate & Advanced SEO | | BobGW0 -
OOPS!! My website links the most to me, I can't get it??
Today, I have checked Google webmaster tools to get answer of following question. Who links the most to my website? I was assumed that Google webmaster tools provide me list of external website where I have created my text links. But, I can't get it when see my own website links the most to me. (4652??) I checked my other websites which are integrated in Google webmaster tools. They also developed on same platform as well as same internal linking structure. But, I am not able to find out similar issue over there. That's why I am quite confuse with Vista Store. How can I solve it? Does it really matter? "Open Site Explorer is my favorite one and always using that to get it done. But, Google webmaster tools is also active & free so why should I not jump in to... 🙂 "
Intermediate & Advanced SEO | | CommercePundit0 -
Links from tumblr
I have two links from hosted tumblr blogs which are not on tumblr.com. So, website1 has a tumblr blog: tumblr.website1.com And another site website2.com also uses the a record/custom domains option from tumblr but not on a subdomain, which is decribed below: http://www.tumblr.com/docs/en/custom_domains Does this mean that all links from such sites count as coming from the same IP in google's eyes? Or is there value in getting links from multiple sites because the a-record doesn't affect SEO in a negative way? Many thanks, Mike.
Intermediate & Advanced SEO | | team740 -
Link Architecture - Xenu Link Sleuth Vs Manual Observation Confusion
Hi, I have been asked to complete some SEO contracting work for an e-commerce store. The Navigation looked a bit unclean so I decided to investigate it first. a) Manual Observation Within the catalogue view, I loaded up the page source and hit Ctrl-F and searched "href", turns out there's 750 odd links on this page, and most of the other sub catalogue and product pages also have about 750 links. Ouch! My SEO knowledge is telling me this is non-optimal. b) Link Sleuth I crawled the site with Xenu Link Sleuth and found 10,000+ pages. I exported into Open Calc and ran a pivot table to 'count' the number of pages per 'site level'. The results looked like this - Level Pages 0 1 1 42 2 860 3 3268 Now this looks more like a pyramid. I think is is because Link Sleuth can only read 1 'layer' of the Nav bar at a time - it doesnt 'hover' and read the rest of the nav bar (like what can be found by searching for "href" on the page source). Question: How are search spiders going to read the site? Like in (1) or in (2). Thankyou!
Intermediate & Advanced SEO | | DigitalLeaf0 -
Aside from creative link bait, what's a solid link building strategy involve?
All things considered, directories, blogs, articles, press releases, forums, social profiles, student discount pages, etc, what do you consider to be a strong, phased, link building strategy? I'm talking beyond natural/organic link bait, since many larger accounts will not allow you to add content to their website or take 6 months to approve a content strategy. I've got my own list, but would love to hear what the community considers to be a strong, structured, timeline-based strategy for link building.
Intermediate & Advanced SEO | | stevewiideman1