Whats the best way to rank high for several different keywords?

[WillFrank]

I Have a print website www.print.dor2dor.com and we print 100's of products. I was wandering what is the best way to rank high for severall keywords as we dont want to just rank high for printing because when people are searching they normally type in the product they are looking for with printing at the end of it.

[DrMcCoy]

hey johnsantillan, I like your response.  can you do me some justice?  what do you think of my home page www.bestfitbybrazil.com?  I get good pull on my keywords, but many pages I've optimized for specific keyword don't have much pull and searches send them to home page.  and the grade for my home page for several keywords are F.  How can i possibly optimize homepage for several keywords to the level of A?  I have done this with other pages on site, but home page keeps winning the search. ??

[StalkerB]

Right having a quick look, put this page - http://www.print.dor2dor.com/leaflets.html - into this - http://www.yellowpipe.com/yis/tools/lynx/lynxview.cgi - and you'll see what your page looks like to search engines.

Not pretty, right Basically because all your content is in an iFrame the search engines don't include that content as being on page.

Assuming there's no way to just replicate the content on your site instead of just having it in an iFrame you're going to have to put some more content on the page. Maybe make a div at the bottom for content with a reasonably lengthy explanation of what the page is about.

Also, if you're trying to rank for 'cheap flyers' then change your title tag for that page to 'Cheap leaflets and cheap flyers - D2D Print' or similar. Get your keywords in the <title>tag anyway.</p> <p>But yeah, your main problem is no content on the page :|</p></title>

[Getz.pro]

Oh, that helps : )

Well an iFrame can be the entire page, or a section of the page. My suggestion would be to surround the iFrame with page copy that you generate that will include keywords you wan to rank for.

[WillFrank]

Hi Richard thanks for your reply. I think we do have a slightly larger problem which is that because each of our pages for our products include an iframe with all the information in there we cant edit it to display on our page without the iframe. The reason we are using the iframe is because its supplied to us by the printing company we have a share in and its not possible for us to have the actual code in our website. Any ideas will be greatly recieved.

[Getz.pro]

You have everything you need. Each page focuses on one product and that one products keyword. You can either link build into those product pages, or set up category pages and link build to them.

The formula is to place the keyword within the page so it is the most relevant, then link to it using that keyword within the anchor text.

I am feeling as though you might have a larger problem?

[jonsantillan]

Hi Jeff,

I don't think having too much content on the homepage will stop you ranking in the search engine. Unless the content that you are putting looks spam on the eye of the search engine.

I looked on the website that you mentioned and I noticed that you have a lot of terms at the bottom of the homepage such as list of Delivery Information  as well as list of available products which I don't think its needed because there are only number of keywords that you can optimize per page. Why not create a specific page for each keyword and write a content that is focus on this keyword rather than putting it all in your homepage.

There's a lot that of things that I also noticed on your website that doesn't comply on SEO best practices such as iframe, inline css/javascript, keyword stuffing etc. You might want to review your website again and check if everything is according to best practices. To  get you started you can check this link http://guides.seomoz.org/beginners-guide-to-search-engine-optimization and this http://www.seomoz.org/blog/the-beginners-checklist-for-small-business-seo and follow the instruction.

hope it helps

[LinkHungry]

Hi Jeff,

I would recommend link building to a separate page that's optimised for Cheap Leaflets, making sure the anchor text says cheap leaflets. You've obviously done your on site work but how do your incoming links compare to your competition. I would have thought cheap leaflets is a very competitive term, could you look at variants on this? Pehaps cheap gloss leaflets or cheap flyers. Easy wins for you would be print related, print cheap leaflets, cheap print company etc.

I assume you're running an adwords campaign along side this, check which keywords people are actualy finding you for (Keywords and then "see search terms" and then all) and then build on them.

Hope that helps

John

[WillFrank]

Thanks for the quick responce. We have added alot of content to our home page for the different types of products we sell but we dont seem to be getting very far in google and bing one keyword cheap printing services ranks very highly but the others dont seem to. we would mainly like to rank well for cheap leaflets as this is what our main competitor ranks well for but it dosent seem to work. We have optimised the page using the seo moz dashboard tools to get an a grade for most of the keywords but they stil dont seem to rank very well. Does google/bing rank you down for having too much content on your home page? and help will be greatly recived.

Will

[jonsantillan]

My suggestion is you need to create a content that focus on the keywords that you want to rank for. If you u think that your targetted customer is using the product name + product type then create a specific page for that.