SEO Structure - Best Advice

[well-its-1-louder]

Hi Mozzers,

I'm wondering if I need to tweak my SEO friendly URL structure slightly.

Example:

http://www.vintageheirloom.com/vintage-celine/celine-bags

would this be better for SEO if it was:

http://www.vintageheirloom.com/vintage-celine/bags

Perhaps the repetition of 'celine' is unnecesary, but OpenCart ecommerce CMS requires a plugin / modification to enable multiple use of a single term like e.g. 'bags'.

Any benefit for $30?

Thanks!

[matbennett]

With the extra info no, I'd definitely agree that once is enough.  I don't think that there is any benefit to the repeat and you risk either looking spammy (reduced CTR in SERPs) or being algorithmically marked as spammy (reduced SERPs).

$30 seems like a bargain to reduce those risks!

[Bryan_Loconto]

I woud not have it twice in the URL because it looks like an attempt to manipulate the search engines.

[well-its-1-louder]

Sorry Mat, you're not going mad... I'm being slack...

links should be:

"www.vintageheirloom.com/vintage-celine/celine-bags"

would this be better for SEO if it was:

"www.vintageheirloom.com/vintage-celine/bags"

Hopefully the URLs above don't get truncated as before...

Second link is the same but the instead of ending with ...celine-bags it just ends with ...bags

Would repeating Celine twice count as keyword stuffing or would the robots let that pass?

Thanks...

[matbennett]

I'm not going mad am I?  Those 2 links you posted are the same.  Hard to see what you are getting at.

However I will say that I would be careful about repeating keywords in URLs.  It could look like keyword stuffing both to the engines and users.