Moving an eCommerce Site to Wordpress
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I'm evaluating moving an established eCommerce I own over to a WordPress based site with a woocommerce plugin.
My question is, does the added /category/ slug hurt SEO rankings at all?
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Couple hints -
- Do your content migration quick as possible.
- Use WordPress 'Site Maintainance' plug In.
- As mentioned before - your categories should go more than 3 levels deep.
- Remember correct permalink structure
- Of course keyword targeted meta tags for each product and page
Most likely you will experience shift and gap between your rankings but if you will keep the same direction before - I would say you will be back in your prevent position after a 3.4 days and if you will use SEO plugins and will do everything correctly - you will outperform your previous site greatly!
Good luck with the new platform!
Jungles
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Urls should be no more than 3 subfolders deep (example.com/subfolder or example.com/subfolder1/subfolder2.)
It should also be mentioned that you can customize your wordpress URL structure, so you do not necessarily need to have the extra category slug.
There is a lot more to be said about this topic, but instead of filling up this answer, I'm just going to point you to this article by Dr. Pete. http://www.seomoz.org/blog/should-i-change-my-urls-for-seo
-Cheers
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