I could use some help with Link Building Post Panda

[CurtCarroll]

I am new to Internet Marketing world and want to become a great SEO. My biggest challenge is How To of Back linking. Not the reason and theory behind back linking. But more the actual hands on Back linking strategy. I feel that a lot of the back linking information out there is so mixed.Rand did a White board Friday lesson on the new link building strategies. When searching  for back linking strategies it is filled with all the old link building tactics. What I wanted to ask is all the experienced back link people is, Have you changed your back linking strategy. Or just parts of your strategies. It all seems very confusing for a newbie when it seems the industry it self is still uncertain.

Any advice on where a newbie should be starting their new back linking strategy.

And any good resources on  learning to do the actual hands-on of the back linking.

Thanks in advanced

[DavidKonigsberg]

It has changed alot - Your linkbuilding now should be with the goal of getting relevant traffic to your site in a natural looking way (watch anchor texts). So all the old methods still exist as long as your trying ton get traffic to your site from them - I would try to focus on creating great content on your site people would want to send traffic to from around the web and guest posts on sites with audience that may send people to your site. Think more about marketing and relationships then linkbuilding - Hope that helps

Ps- seo take longer and is harder post penguin/panda

[MarieHaynes]

Just so that people aren't confused, Panda is primarily about on page site quality.  It's Penguin that deals with backlink quality.

Regardless, the days are coming to an end where you could easily build large quantities of links to your site in order to rank.  The goal of Google is to rank sites that are providing the absolute best information to the searcher.

I do believe that good SEO is still vital in order to get a site to rank.  But now, instead of spinning a pile of articles and submitting to a bunch of directories, the focus is on creating an amazing site and then networking with people to get them to link to you.  Or, even better, creating such great stuff that people can't help but link to you...but that's hard if you don't have a good network established first.

[edwardrj]

Here is a good article on the subject:

http://www.searchenginejournal.com/10-post-pandapenguin-era-links-acquisition-strategies/50414/

And here is another:

http://www.searchenginejournal.com/101-ways-to-link-build-in-2012/46988/

The type of opportunities you want to pursue, in my opinion, vary depending on the type of business/website you operate, as well as the applicable industry.

Guest posting is generally a safe and viable option around the board.

Edward

[Bryan_Loconto]

Hi Curt,

Yes we had to change the way we are anchoring links to our sites. ensure that our linking profiles look natural. We have to stay relevant and link to sites that have clean natural linking profiles. We have to make sure that we are not linking internally in an unnatural way.

Most of the articles on SEOmoz do not contradict. SEOmoz blog articles are usually describing creative relevant content creations that users will wat to share and naturally link to.

Hope this helps.