Does having a new website design and code affects the SEO
-
Dear experts,
We are in the process of completely revamping our website code and design to a new version of prestashop.
Having mentioned that, please note that we are not changing the URL links. So, the same products links will be the same and intact. Only the content is changing.
So, how this is affecting my website SEO or SERP?
Regards,
-
If your content is changing it will definitely affect your SEO positioning. Though there's no way of telling if it will have a positive or negative impact.
One thing I would suggest is make sure that you are using the proper keywords in your content(no keyword stuffing) and that you use the proper keywords in page titles, meta, etc.
Beyond that it's all up to the content you put in place.
-
Nice response eyepaq.
By the way, what's UX?
Well, one part I'm worried about is the number of links per page. Currently I have warning in almost all the website because I'm exceeding the number of links per page. And in the new website, these links will double because I'm adding extra big navigation plus many related links on the sides.
So, how would this affect as well???
-
It can help hurt or stay the same if you have the same CMS better chance of nothing changing
-
Yes it will. It's hard to say if it will be a negative and a positive change though.
There are a lot of elements that come into play as far as rankings and a lot of those elements are on-page elements (real estate / position within the page of content blocks, links, images).
The bottom line however is that since the urls will stay the same it's only half of the issue in this case
As long as it will bring improvements on the UX side you are safe even if for a short time google will "dance" with your rankings...
If you do see negative impacts at least you can pin point how important your on page elements are and if you really assess the situation and the difference you can improve and go even better then before.
Trial and error is the best approach on SEO - and on your case this is the best time to do a new session
Hope it helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website is flagged by Google as Compromised Site
Hi everyone, We have been running Google Ads for a while now and last week all of our Google Ads were paused with reason Compromised Site. We reached out to Google and they identify this page as one of the affected page: https://manpower.com.vn/vi/dich-vu-san-dau-nguoi-and-tu-van-nhan-su-cap-cao? The malicious links they found are:
Paid Search Marketing | | ManpowerVietnam
• googie-anaiytics[.]com
• vty68[.]net We have asked our Website vendor to scan and they found nothing. We would be greatly appreciated if you could help. I tried Google Search Console and even the tool Google Safe Browsing that Google itself suggested but both the tools showed that our website does not have any malicious links at all. And yet Google Ads support team keeps telling us our page contains these links. I am wondering if anyone in the community has experienced this before and how did you address this issue. Or could you guys please help to share any tools that you know can do a deep scan on this page and if possible our entire website to help us identify where the links are located? Please let me know if you need any additional information from us and I would be happy to provide it.1 -
Gap in Google PPC Ads & Organic search results - New test by Google?
Hi All, Just noticed an unusual gap in PPC ads and organic search results in google NZ. while searched the same term in Google AU, it wasn't the same. Did anyone here see something similar? Is this a new test by Google to get more clicks on PPC ads and pushing down organic results? Looking forward to hear from the community. Cheers, Rattan wcB6DL1.jpg
Paid Search Marketing | | FRL0 -
What is the best way to update Adwords final URLs if I'm moving to a new CMS?
Hi there - One of my clients is redeveloping its website. That means, the domain is remaining the same, but the whole site is being rebuilt in wordpress so all the adwords final URLs need to change OR be redirected. There are 550 live adgroups and 3400 ads. We haven't set up tracking. I can't find anywhere what the best thing to do is in this case. The key issues seem to be: 1. 301 redirects - given we have to do these anyway as part of migration, this seems to be the easiest path as Google is ok about redirects as long as they don't go to a different domain. From what I'm hearing, you don't get adversely impacted in terms of quality score etc. This has the huge advantage that you don't have to edit the ad therefore no loss of statistical history or risk of downtime whilst you wait for approval. HOWEVER, there is some concern that if you then redirected again IN THE FUTURE, the redirect might not work (in some browsers) or cause a loop. I'm also concerned that it's messy to leave it like that (ie: with the wrong URLs throughout). 2. Buik updating ads - I don't think this is an option as if you bulk download and then reupload, Google will see this as a new ad, and delete all the statistical history - I'm also concerned that that WOULD impact quality score as you'd be starting from scratch! 3. Changing each ad individually - as far as I understand you'd have to create copies of all the ads (so that you keep the history of the old ones) and effectively create new ones with the correct URL - one by one. You end up with a messy account (a lot of paused ads) but you keep the history? This is obviously the most time consuming and I can't see a way of avoiding ads having to go in for approval again, given the urls are all different, so you'd have to do this a an ad level, not an adgroup/campaign level etc. People redevelop their websites (without changing domains) all the time. It seems strange that no one is mentioning this problem! Any ideas?! Many thanks
Paid Search Marketing | | catalystmdc0 -
What is the SEO value of Thomasnet
Ok, the company I work for has had a paid listing on Thomasnet.com. This was started long before I took over the marketing. We get no real value from Thomasnet, just a lot of solicitation for unrelated things. And my company has been paying $15,000 a year for this listing. Thomasnet is a huge waste of money and I want to cancel it. The problem is that I do not have a good understanding of the link value from Thomasnet. They have a high domain authority and we have a good number of links from them because we pay for the listing. If we stop paying, those links go away and I am afraid it will hurt us in our rankings. Any insights? Thanks!
Paid Search Marketing | | dloeschen0 -
A heads-up about problems with the new Google Adwords Keyword Planner tool
I noticed that when I was using this tool, the data in the tables would change, often by a lot (up to 50%) when I sorted the columns. (Did nothing else, just sorted.) Since I was starting a new campaign and really needed data, I contacted Google about this and was told: "I understand that the estimates are changing in the Keyword Planner tool when you sort the data. I reproduced this on my end as well and was able to confirm that this is a known technical issue on our end." "Unfortunately the information in the Keyword Planner Tool is currently not the best source of data for your analysis." They then went on to suggest I just test things blindly. So, what do you do to get information about keyword traffic and ppc estimates?
Paid Search Marketing | | Linda-Vassily0 -
Is ReachLocal Killing My SEO Work?
I have a customer that I did SEO work for. I cleaned up title tags, content, image tags, the works. Recently, they signed up with Reach Local to do some Pay Per Click. The problem/question I have is that reach local completely copied the entire site and put it on their server. So all my work for this company is now completely replicated. Now there are two sites. ex. windowname.com and windowname.reachlocal.net. It appears they do this for all their customers. Does Google view this as duplicate content? Does my regular website lose positioning to the more powerful ReachLocal?
Paid Search Marketing | | smartlinksolutions0 -
Seo and ads for Baidu (china)
Has anyone have experience doing seo for the baidu search engine? I have a client who wants to target businesses in china so we are exploring options for PPC and SEO. Any ideas or tips would be much appreciated? I was thinking of getting a bi-lingual mini-site made that would catch leads from seo and ads. Can anyone suggest any chinese PPC/seo freelancers?
Paid Search Marketing | | Netboost0 -
Pay for Performance SEO
Does anyone have any thoughts on, or experience with, pay for performance SEO companies such as Results First? Thanks
Paid Search Marketing | | uniquegifts-2778790