Impressions up 120%, but traffic not up that much. Why?
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Since the penguin update near Oct 6th, both landing page & query impressions are up 120%, but google traffic is actually down 4.89%.
CTR is down 45% but we didn't change any of the meta tags on our site.
Any ideas why impressions would be up and traffic down? And / or how CTR could decrease without making any edits to the meta data for our pages?
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Hi Michelle,
By any chance are you taking impression data from Google Webmasters, or a the linked version of Webmasters in Google Analytics?
If so, these figures are extremely rounded up. For example I doubt any impression % are round numbers. Therefore I wouldn't pay any attention to them.
Focus on which group of keywords resulted in the drop in traffic, then focus your optimisation efforts on them.
Hope that helps
Iain - Reload
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how about your site ranking, is it still same for all keywords?
overall traffic is down may be for many other keywords which are not the main keywords and other secondary long tail keywords for which you are not checking rankings regularly may be they dropped in rankings.
Other than that it might just be of natural reasons.
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