Best way to transfer pagerank from one site to another
-
We currently own two sites (with unique domains) that accomplish a similar goal, but are completely different (so there's no duplicate content, etc) and were developed independently. Both sites have very good pagerank due to great press and inbound links over several years. Also both have thousands of pages and get a lot of inbound deep links.
We plan on shutting one of the sites down so we can focus on the other. We'd like to transfer as much traffic and SEO/pagerank value from the one we're shutting down to the one we're continuing to focus on.
What's the best way to do that? Should we just do a 301 redirect? Or keep the site running in some diminished form and link it to the site we're focusing on?
I saw SEOmoz has a good guide on moving sites http://www.seomoz.org/learn-seo/redirection which recommends a 301 redirect, but I wanted to see if the same applies when merging sites as we are in this case.
-
Hi Keri, http://www.seomoz.org/blog/anchor-text-distribution-avoiding-over-optimization the author Geoff Kenyon says that he would recommend a 7:3 ratio branded vs. exact..
Do you think this Ratio is good?
<imo>the algorithms are not going to "always" rank a site with a 7:3 ratio over a site with a 6:4 ratio they are not "only" looking at the quality of links and the anchor ratios to rank a site, they are also looking at social media indicators. </imo>
I did read an article on seomoz about Wikipedia pages which outrank many sites and have mostly exact links.. However, Wikipedia's root domain has mucho trust and authority so this would not be a good enough indicator
-
Hi! I'd love to know more about this statement. Can you tell me more about how you derived these numbers, or where you found it? A citation or explanation would be really helpful.
-
To keep a link profile clean the recommended natural looking anchor text are as follows:
50-75% Branded inbound links and URL links.
25-50% Exact and diverse inbound links.
-
Hi Gregory,
If the goal is to focus on one brand I would 301 the site. However are these sites relevant to each other? Aare the existing links from the transferred site going to help the users?
If these are "yes" then I would do a 301.
Keep in mind having two relevant sites is spreading you ink equity in 2. This is also spreading your credibility/authority on the web in 2.
Also, if one site has a bad link profile I would clean it up before transferring it.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Our parent company has included their sitemap links in our robots.txt file - will that have an impact on the way our site is crawled?
Our parent company has included their sitemap links in our robots.txt file. All of their sitemap links are on a different domain and I'm wondering if this will have any impact on our searchability or potential rankings.
Intermediate & Advanced SEO | | tsmith1310 -
What is the best way to get anchor text cloud in line?
So I am working on a website, and it has been doing seo with keyword links for a a few years. The first branded terms comes in a 7% in 10th in the list on Ahefs. The keyword terms are upwards of 14%. What is the best way to get this back in line? It would take several months to build keyword branded terms to make any difference - but it is doable. I could try link removal, but less than 10% seem to actually get removed -- which won't make a difference. The disavow file doesn't really seem to do anything either. What are your suggestions?
Intermediate & Advanced SEO | | netviper0 -
We are moving one website to a different domain and would like to know what is the best way to do it without hurting SEO
The website we want to move, let's say www.olddomain.com has a low quality back links profile, in fact it received a manual notification from google of unnatural links detected; but the home page has a PR 3. We want to move it to a different domain let's say www.newdomain.com. We would like to know if it's better to do a 301 redirect to the new domain, in order to transfer the link juice or if it would be better to do a 302, taking into account that this redirect won't pass any link juice, so it would be like start from scratch with this new domain. Thanks for your help.
Intermediate & Advanced SEO | | DoitWiser0 -
What are the best ways to fix 404 errors?
I recently changed the url of my main blog and now have about 100 404 errors. I did a redirect from the old url to the new one however still have errors. 1. Should I do a 301 redirect from each old blog post url to the new blog post url? 2. Should I just delete the old blog post (url) and rewrite the blog post? I"m not concerned about links to the old posts as a lot of them do not have many links.
Intermediate & Advanced SEO | | webestate0 -
Best-of-the-web content in steep competition, ecommerce site
Hello, I'm helping my client write a long, comprehensive, best-of-the-web piece of content. It's a boring ecommerce niche, but on the informational side the top 10 competitors for the most linked to topic are all big players with huge domain authority. There's not a lot of links in the industry, should I try to top all the big industries through better content (somehow), pictures, illustrations, slideshows with audio, and by being more thorough than these very good competitors? Or should I go for something that's less linked to (maybe 1/5 as much people linking to it) but easier? or both? We're on a short timeline of 3 and 1/2 months until we need traffic and our budget is not huge
Intermediate & Advanced SEO | | BobGW1 -
Best Format for URLs on large Ecommerce Site?
I saw this article, http://www.distilled.net/blog/seo/common-ecommerce-technical-seo-problems/, and noticed that Geoff mentioned that product URLs format should be in one of the following ways: Product Page: site.com/product-name Product Page: site.com/category/sub-category/product-name However, for SEO, is there a preferred way? I understand that the top one may be better to prevent duplicate page issues, but I would imagine that the bottom would be better for conversion (maybe the user backtracks to site.com/category/sub-category/ to see other products that he may be interested in). Also, I'd imagine that the top URL would not be a great way to distribute link juice since everything would be attached to the root, right?
Intermediate & Advanced SEO | | eTundra0 -
Migrating a site from a standalone site to a subdivision of large .gov.uk site
The scenario We’ve been asked by a client, a Non-Government Organisation who are being absorbed by a larger government ministry, for help with the SEO of their site. They will be going from a reasonably large standalone site to a small sub-directory on a high authority government site and they want some input on how best to maintain their rankings. They will be going from the Number 1 ranked site in their niche (current site domainRank 59) to being a sub directory on a domainRank 100 site). The current site will remain, but as a members only resource, behind a paywall. I’ve been checking to see the impact that it had on a related site, but that one has put a catch all 302 redirect on it’s pages so is losing the benefit of a it’s historical authority. My thoughts Robust 301 redirect set up to pass as much benefit as possible to the new pages. Focus on rewriting content to promote most effective keywords – would suggest testing of titles, meta descriptions etc but not sure how often they will be able to edit the new site. ‘We have moved’ messaging going out to webmasters of existing linking sites to try to encourage as much revision of linking as possible. Development of link-bait to try and get the new pages seen. Am I going about this the right way? Thanks in advance. Phil
Intermediate & Advanced SEO | | smrs-digital0 -
Please review my site
Hi I hope that all is going well in Seattle! I just make this site and I would like to be judged! site is http://mangakaotaku.com I am open for recommendations and review. thanks
Intermediate & Advanced SEO | | nyanainc0