Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Badges For a B2b site
-
love this seo tactic but it seems hard to get people to adopt it Has anyone seen a successful badge campaign for a b2b site? please provide examples if you can.
-
Looking to do something for a promotional products site- not sure if its a correct fit
-
We have utilized "top 10" badges for certain categories. As long as there is real value in the badge, as both of the other responses refer to, you can have pretty good success. The badges all had clear information available on why it was on the site, and why it meant something to the person seeing it.
Would need additional information about the badge and value to help much.
-
Several in our space come to mind: Google's Certifications (AdWords, Analytics, etc.). Eloqua is also offering an Accreditation program to customers and planning to open it up to the public: http://www.eloqua.com/services/eloqua_university/Eloqua_Accreditation.html
The shopping badges are also popular: verisign, hackersafe, etc. The most successful B2B badges all seem to really represent something -- knowledge, security, etc -- instead of being a badge for badge sake.
-
In my experience, there are two ways to pull off the B2B badges tactic:
1. For B2B badges to work with big brands, you probably need to be some sort of industry leader being able to give out awards that actually mean something.
2. If you are not an industry leader, you can give awards/badges to those companies not receiving a whole lot of attention usually. They tend to be used a lot.
The best example I can think of is Google's AdWords / Analytics certifications used by quite a lot of SEM agencies.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Breaking up a site into multiple sites
Hi, I am working on plan to divide up mid-number DA website into multiple sites. So the current site's content will be divided up among these new sites. We can't share anything going forward because each site will be independent. The current homepage will change to just link out to the new sites and have minimal content. I am thinking the websites will take a hit in rankings but I don't know how much and how long the drop will last. I know if you redirect an entire domain to a new domain the impact is negligible but in this case I'm only redirecting parts of a site to a new domain. Say we rank #1 for "blue widget" on the current site. That page is going to be redirected to new site and new domain. How much of a drop can we expect? How hard will it be to rank for other new keywords say "purple widget" that we don't have now? How much link juice can i expect to pass from current website to new websites? Thank you in advance.
Intermediate & Advanced SEO | | timdavis0 -
Splitting One Site Into Two Sites Best Practices Needed
Okay, working with a large site that, for business reasons beyond organic search, wants to split an existing site in two. So, the old domain name stays and a new one is born with some of the content from the old site, along with some new content of its own. The general idea, for more than just search reasons, is that it makes both the old site and new sites more purely about their respective subject matter. The existing content on the old site that is becoming part of the new site will be 301'd to the new site's domain. So, the old site will have a lot of 301s and links to the new site. No links coming back from the new site to the old site anticipated at this time. Would like any and all insights into any potential pitfalls and best practices for this to come off as well as it can under the circumstances. For instance, should all those links from the old site to the new site be nofollowed, kind of like a non-editorial link to an affiliate or advertiser? Is there weirdness for Google in 301ing to a new domain from some, but not all, content of the old site. Would you individually submit requests to remove from index for the hundreds and hundreds of old site pages moving to the new site or just figure that the 301 will eventually take care of that? Is there substantial organic search risk of any kind to the old site, beyond the obvious of just not having those pages to produce any more? Anything else? Any ideas about how long the new site can expect to wander the wilderness of no organic search traffic? The old site has a 45 domain authority. Thanks!
Intermediate & Advanced SEO | | 945010 -
Wrong titles in site links
Hello fellow marketers, I have found this weird thing with our website in the organic results. The sitelinks in the SERP shows wrong written text. As in grammatically incorrect text. My question is where does Google get the text from? It is not the page title as we can see it. kKsFv0X.png
Intermediate & Advanced SEO | | auke18101 -
URL mapping for site migration
Hi all! I'm currently working on a migration for a large e-commerce site. The old one has around 2.5k urls, the new one 7.5k. I now need to sort out the redirects from one to the other. This is proving pretty tricky, as the URL structure has changed site wide. There doesn't seem to be any consistent rules either so using regex doesn't really work. By and large, the copy appears to be the same though. Does anybody know of a tool I can crawl the sites with that will export the crawled url and related copy into a spreadsheet? That way I can crawl both sites and compare the copy to match them up. Thanks!
Intermediate & Advanced SEO | | Blink-SEO0 -
Redirecting non www site
Hello Ladies and Gentlemen. I 100% agree with the redirecting of the non www domain name. After all we see so many times, especially in MOZ how the two different domains contain different links, different DA and of course different PA. So I have posed the question to our IT company, "How would we go about redirecting our non www domain to the www version?", "Where would we do that?", " we cant do the redirect on our webserver because the website is listed as an IP address, not a domain name, so would we do the redirect somewhere at GoDaddy?" who is currently maintain our DNS record So here is the response from IT: " I would setup a CNAME record in DNS (GoDaddy), such that no matter if you go to the bare domain, or the www, you end up in the same place. As for SEO, having a 301 redirect for your bare domain isn't necessary, because both the bare domain and the www are the same domain. 301 is a redirect for "permanently moved" and is common when you change domain names. Using the bare domain or the www are NOT DIFFERENT DOMAINS, so the 301 would not be accurate, and you'd be telling engines you've moved, when you haven't - which may negatively impact your rank. It sounds to me that IT is NOT recommending the redirect. How can this be? Or are we talking about two different things? Will the redirect cause the melt down as the IT company suggests? Or do they nut understand SEO?
Intermediate & Advanced SEO | | Davenport-Tractor0 -
Removed Site-wide links
Hi there, I have recently removed quite a lot of site-wide links leaving the only link on homepage's of some websites, since doing this I have seen a dramatic drop on my keywords, going from position 2-3 to nowhere. Has anyone else experienced anything like this, should I expect to see a return on these keywords? Thanks
Intermediate & Advanced SEO | | Paul780 -
How To Best Close An eCommerce Site?
We're closing down one of our eCommerce sites. What is the best approach to do this? The site has a modest link profile (a young site). It does have a run of site link to the parent site. It also has a couple hundred email subscribers and established accounts. Is there a gradual way to do this? How do I treat the subscribers and account holders? The impact won't be great, but I want to minimize collateral damage as much as possible. Thanks.
Intermediate & Advanced SEO | | AWCthreads0 -
Backlinks from Chinese Big sites
Hello, I wish I know your position regarding backlinks from chinese websites. I am able to get a text link(from homepage) from a very big site in chinese. It has PR8 and over 10M users monthly. My site is in english. Will it help me ? Will I be penalised (my site is 5 years old, PR4) and some decent traffic(6-7k daily) Thanks!
Intermediate & Advanced SEO | | adresanet0